Week5 discussion2

docx

School

University Of Arizona *

*We aren’t endorsed by this school

Course

330

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by HayleyM6

Wk5 Discussion 2 Summarize the highlights of the above articles in one paragraph for each (total of two paragraphs, each with proper headings) Demonstrate the importance of CRM and diversity, and inclusion in marketing from your own experience as a customer. Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.” Be sure to use subject headers for each of the questions asked. Why Is Customer Relationship Management So Important? The article discusses the importance of Customer Relationship Management (CRM) in business. CRM involves activities. strategies, and technologies used by companies to manage interactions with current and potential customers. The key aspects highlighted in the article include: Building customer relationships: CRM helps in building relationships with customers, leading to loyalty and retention. This is turn contributes to increased profits. CRM Tools: These tools provide a simple user interface for managing customer data, including emails, phone calls, and meetings. They facilitate scalable communication with customers. Diversity of implementation: CRM can be implemented through various channels such as websites. social media, telephone calls, chat, mail and email. It benefits businesses of all sizes and is the foundation for a scalable sales and marketing system. Learning: CRM helps businesses learn about their customers, understand their needs, and anticipate trends in purchasing behavior. Organization: CRM enhances efficiency by automating and organizing processes, including sales, marketing campaigns, and business analytics. Optimization: CRM software allows businesses to optimize customer interactions, simplifying complex processes and ultimately increasing customer satisfaction. The article also highlights different types of CRM. Operational CRM: Focuses on marketing, sales and service operations, suitable for businesses with shorter sales cycles and high repeat sales. Analytical CRM: Analyzes customer data to understand market trends and improve customer satisfaction, using data mining and pattern recognition. Collaborative CRM: Involves sharing customer information with outside companies, enhancing the customer experience through additional data.

Embrace These 5 Inclusive Marketing Principles To Win More Customers This article discusses five inclusive marketing principles essential for effectively engaging with consumers, particularly those from underrepresented groups: Authenticity: Avoid performative marketing and integrate inclusivity throughout the entire marketing process, not just as a last minute addition. Focus on Teams: Consumers seek proof of a brand's commitment to diversity and inclusion by assessing the diversity within the internal teams. The talent a company hires reflects its inclusivity, making it crucial for brands to have representative internal teams. Customer Experience: Inclusive marketing and customer experience go hand in hand. Brands should plan a vision for a customer experience that considers all customers, ensuring minimal friction at every point along the customer journey. In- depth Features and Storylines: Representation matters, and consumers expect more than superficial inclusion. Brands should feature people from underrepresented groups in storylines, providing in-depth and nuanced portrayals that allow customers to connect with the characters on a deeper level. Consistency: Building an inclusive brand requires a long-term commitment. Brands should avoid sporadic efforts and celebrate specific communities consistently throughout the year. Building lasting relationships with underrepresented communities involves continuous support and engagement. Demonstrate the importance of CRM and diversity, and inclusion in marketing from your own experience as a customer. CRM is crucial for businesses as it facilitates the development of strong customer relationships, leading to loyalty and increased profits. The first articles highlights that CRM involves activities, strategies, and technologies to manage interactions with customers, emphasizing the need for authenticity and a holistic approach in implementing CRM tools. Inclusive marketing as discussed in the second article, is identified as the future of marketing. The principles outlined, authenticity, focusing on diverse teams, seamless customer experiences, in-depth representation in marketing content, and consistent efforts. Together CRM and inclusive marketing contribute to building meaningful connections with customers and fostering a positive brand image. As a customer I have experienced the impact of CRM through personalized interactions, tailored promotions, seamless experience. A smaller chain coffee shop in my area does many promotions throughout the week and year. Some of these include discounts for teachers, veterans and donating all profits made to breast cancer research. My experience at the shop is what brings me back, everyone is so nice, the coffee is delicious without to high of a price tag. Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”

The statement emphasizes the expectation for organizations, irrespective of size or global reach, to adhere to socially responsible, culturally sensitive and sustainable behavior within the entire market system. This expectations aligns with the evolving values of modern consumers. As a customer, I appreciate and gravitate towards companies that demonstrate a commitment to social responsibility and cultural sensitivity. Ethical and socially responsible behavior is increasingly becoming a factor in decision-making, influencing my choices as a customer. Thus, the statement accurately reflects the growing importance of organizational responsibility in the eyes of today's consumers. References: Kulpa, J. (2017, October 24). Why is customer relationship management so important? Forbes. https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/why-is-customer-relationship- management-so-important/?sh=1bfae5e07dac Thompson, S. (2022, January 26). Embrace these 5 inclusive marketing principles to win more customers. Forbes. https://www.forbes.com/sites/soniathompson/2022/01/26/embrace-these-5- inclusive-marketing-principles-to-win-more-customers/?sh=2f789efa6db8

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

SampleExam.pdf

Chapter 8 - evaluating risk and fear exercise-1.docx

MAR_4804_individual_case_study-1-1.doc

Marketing Specific Skills and Association Exploration Journal.docx

MKTG630_U2_IP_.docx

Week5Discussion1.docx

Learning Activity 1 - MKTG 3258 002-2.pdf

MKT 205 Marketing Plan Strategy.docx

MKT205_Module_Five_Milestone.docx

MKT205_Module_Two_Milestone.docx

MKT205_Module_Four_Milestone.docx

Written Portion_ CM Proposal.docx

Recommended textbooks for you

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning