Week 5

Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess?   How do these skills differ from those currently needed to function successfully in the marketing research field?

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods? thnkyouuuuuuuuuuuuuuu

Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first you have to define the research problem. What are your research objectives? What is the population of interest? How does the problem fit within the environmental context? Prepare a short report that clearly and fully defines the research problem for your product

You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country,  that could be marketed into regional Victoria.   You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research.   Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision   Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why.       Question 3: Design a questionnaire of 10 questions in at least two sections   EXCLUDING any demographic questions such as gender, age, etc.

The Vice President of sales of International production company is wondering how the recently introduced marketing strategy is not working and the sales of the company is declining day by day. The situation becomes worsen when many competitors also introduced the similar products and its really affecting the sales of the company and the success of the organization was also at risk in the long run. What is construct in a research? Write in your own understanding. What would be the construct of the present business problem given above?and Develop the theoretical Framework of the present business problem from your understanding.

Marketing Research System:  what are three examples of  a marketing research system that a company can use to gather information about their business?

Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product

The Ministry of Tourism has no need for marketing research? Critically discuss this statement.

2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind.   Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider 2. Analyze the factors that need to be consider for each approach. 3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

Write a research proposal: Research has to be written as Qualitative method or Quantitative method or mixed method. State the research title: The Impact of Logistics and Supply Chain Management on Business Performance. Discuss the background to your research proposal. State the research problem/issue. Discuss the objectives of the research study if qualitative OR state the research hypotheses if quantitative. Motivate the relevance of your research proposal to your field of study. State the research question.   Explain your theoretical approach. Discussion of previous literature and application to your research topic. Conceptualisation of concepts, constructs and/or terminology.       Discuss the research paradigm and design. Discussion of units of analysis, target and accessible population, and population parameters/characteristics. Discuss probability or non-probability sampling, sampling method and sample size. Explain the data collection method. Questionnaire to be developed…

What is the difference between primary research and secondary research? Are both types of research necessary to complete a full feasibility analysis?

KFC is considering introducing a new range of healthy meal options. In order to measure the success of these new healthy meal options, they decided to make it available in some of its restaurants only ​​​​​​​Correctly identify and discuss the research method KFC will employ when testing out the health meal option is some of its restaurants. Ensure to show application to the scenario.    Describe how KFC will use Internal Data and Marketing Intelligence to help the company in deciding to introduce the new health meal option.

MARKETING MANAGEMENT: How can the Dubai EXPO 2021 conduct a market research to increase number of local and foreign visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai EXPO 2021.

Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom. Assume that you are the country manager of PAK Suzuki Motor Company Limited, and your company wants to launch a hybrid 1000 cc car in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customers about a hybrid 1000 cc car in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?

Research starts with identifying a problem then building it into a research problem. Provide a response to the following scenario: Based on an analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants. As beef sales have declined due to several newspaper stories reporting E. coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive. What do you think of this research suggestion? How, if at all, could you improve on your boss's formulation of the research problem?

As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?

You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?

You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.

You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.   Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?

Please answer in detail   Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…