4-1 Discussion

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American Military University *

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210

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Marketing

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Jan 9, 2024

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docx

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Uploaded by scadamczyk35

Mobile phones have transformed our lives. By allowing instant access to information, online purchases, a camera, and social media, our smartphones have become a part of our daily routines. It is imperative that businesses make online services easily accessible on mobile platforms. Read the case study,"Has Facebook Solved the Mobile Ad Problem?" . After reading the case study and completing additional independent research using the textbook and online resources, address the following: Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies. o Why is mobile computing critical to the success of an organization now? o Provide specific examples to support your answer. Respond to two of your peers' initial posts and consider the following: Are there any additional advantages to integrating mobile computing for a business? What are possible disadvantages of mobile computing in your peers' initial posts? The company I chose to research more about was Taco Bell. Taco Bell is very innovative in its approach to social media and how it appeals to potential customers. To appeal to the millennial and gen-z populations through social media they hire people in these generations to help build their social media marketing. Doing this allows people who know social media and what attracts people to make the best more responsive ad campaign. Taco Bell also gets with social media influencers and collaborates with them to further promote their product. So now not only are you seeing ads from Taco Bell but some of the biggest influencers on social media are representing Taco Bell and promoting them. Taco Bell also isn’t afraid to make sarcastic comments or get into Twitter wars with other brand names which makes the younger generations like them even more. Another way that Taco Bell has been extremely innovative is that upon realizing there was no taco emoji they petitioned to get on and received over 33,000 signatures. What makes Taco Bell so successful now isn’t the 7,000 global restaurants or their 2 billion customers. It is their ability to adapt to social media and stay authentically true to what they represent and how they appear on social media. Wiley & Sons, C. (2020). 8.3 Mobile Computing and Mobile Commerce. Retrieved from https://edugen.wileyplus.com/edugen/lti/main.uni Wiley & Sons, C. (2020). Closing Case Has Facebook Solved the Mobile Ad Problem? Retrieved from https://learn.snhu.edu/d2l/lor/viewer/viewFile.d2lfile/563115/23302,1/ Tulman, S. (2017). How Taco Bell is Winning at Social Media Marketing. Retrieved from https://www.business2community.com/social-media/taco-bell-winning-social-media-marketing- 01887555
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