705 Discussion

COMPANY Case Target: From "Expect More" to "Pay Less" slowdown, posting quarterly increases in same-store sales of dose to 5 percent along with substantial jumps in profits. When you hear the term discount retail, two names that usually come to mind: Walmart and Target. The two have been compared so much that the press rarely covers one without at least mention- ing the other. The reasons for the comparison are fairly obvious. These corporations are two of the largest discount retailers in the United States. Category for category, they offer very similar mer- chandise. They tend to build their stores in close proximity to one another, even facing each other across major boulevards. But even with such strong similarities, ask consumers if there's a difference between the two, and they won't even hesitate. Walmart is all about low prices; Target is about style and fashion. The "cheap chic" label applied by consumers and the media over the years per- fectly captures the Íong-standing…

In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

Now suppose that over lunch the marketing vice president says to Jacob: “We’re feeling a lot of heat from Chinese manufacturers who are offering very similar clubs to ours but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe even fall, over the rest of the year.”  What questions should Jacob ask? How would the answers to this affect the forecast? Does it still make sense to use quantitative forecasting under these circumstances? Why?

List, explain and provide an example of any five entry strategies for the gobal market. Please note that the example needs to relate to the Pringles company.

The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Price positioning.

A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy   Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615   At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…

Review the New Product Development Processes described by Nike and Shopify. Nike Shopify Question response: Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? Looking at other companies, beyond Nike and Shopify, what other approaches do you see other companies using to support the new product or service development?

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Read the situation and answer the questions given below. For more than half a century, Walmart has prided itself on providing value to customers by beinga low-price leader. But the consumer mindset is changing. Now “value” also means convenience,ease of finding what you want, and the ability to get exactly what you want when you want it.Nationwide dollar-store chains often have lower prices than Walmart, so that point ofcompetitive advantage is fading. And thanks to Amazon.com and other online retailers,consumers can shop from home whenever they like, compare prices, and know immediately whatis available.Contrast this with the experience many Walmart shoppers previously had when they entered astore—low inventory, disorganized aisles, unhelpful staff, and an overall depressing atmosphere.The company’s online presence was about the same. The site was difficult to navigate andattempts to search for products were frustrating at best and more often fruitless.Named Walmart’s CEO in 2014,…

choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…

Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic. Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.

One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…

Marketing mix(toothpaste) choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service

Consider two product categories: soft drinks (Cola) and Smartphone apps.  While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series.   QUESTIONS What are the differences between the markets in terms of consumers and competitors?  Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?

Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.

Tesla automobiles Marketers refer to four variables—product, pricing, distribution, and promotion—as the marketing mix. Explain the marketing mix for the Tesla Automobile product.

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation by selectively targeting Beijing and Shanghai, two cities with high population densities. An online store, www.gap.cn, serves as an alternative channel with a potential reach of several hundred million consumers. Richard Dickson has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his new vision for the brand for the lucrative market mentioned above which he has a keen interest in. Strategic Plan/ Recommendation:  Discuss how you will manipulate the international in successfully launching the brand.  Plan to implement an IMC Model Recommendation

As a marketing team at your company, you have been given the opportunity to attend two virtual seminars with experts commenting on how COV19 has shaped the future of customer relationship management and sales and marketing. Your team has been asked to highlight at least four key points from these virtual seminars that can support sales, marketing and customer relationship management for the arm of their retail banking unit based in the Caribbean, along with three strategies to build client relationships and revenue over the next 2-3 years

In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)

Go on either Ulta’s or Sephora’s website and do one of the following: Find the highest-rated anti-aging product   Find the best-selling anti-aging product   Find the most expensive anti-aging product   Answer the following questions: What’s the price per ounce?   What the average review on the product? What are the anti-aging ingredients in the product?

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.Design a Real-time marketing for this company.

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?

“Continuous market study and analysis can help a company to gain from taping new opportunities, maintaining existing consumers base and competing with market rivals in the changing market by developing, adopting and improving its product or service.” In light of the above statement explain why it is important to study market?

For more than half a century, Walmart has priced itself on providing value tocustomers by being a low-price leader. But the customer mindset is changing. Now ‘Value’ alsomeans convenience, ease of finding what you want, and ability to get what you want when want it.Nationwide dollar-store chains often have lower prices than Walmart, so that point competitiveedge is fading. And thanks to Amazon.com and other online retailers, consumers can shop fromhome whenever they like, compare prices and know immediately what is available.Contrast this with the experience many Walmart shoppers previously had when they entered astore- low inventory, disorganized aisles, unhelpful staff, and overall depressing atmosphere. Thecompany’s online presence was about the same. The site was difficult to navigate, and attempts tosearch for products were frustrating at best and more often fruitless.Named Walmart’s CEO in 2014, Doug McMillion set out to change this situation. ‘What peoplethink about company is…