week 2 discussion MKT

Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.

Table of Contents Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis Business Initiatives o   Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o   Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis   Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…

Create a marketing plan for a new Hair oil

Develop a six-month Merchandise Promotion Plan  Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the company’s researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organization’s promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the company’s website as well as contact the company directly for the information For instance, you may locate on the…

- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan.   - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…

Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail? Do you think respondents will be more or less honest and accurate when completing online surveys? Requirements: 1. Begin contributing to the discussions no later than midnight of the first Saturday after lesson opens. 2. Your initial post should be at least 200 words.

Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan.Your presentation should include:Findings uncovered in the SWOT analysis that are the basis for your recommendation.Overall strategy recommendation based on competitive advantage.Analysis and description of target audience as it applies to this strategy.Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale.Implementation plan and conclusions.You must include notes or record the presentation via Collaborate to simulate a live presentation.Format: 10-15 slides in PowerPoint loaded to the Assignments folder as a PDF only.

Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.

Please come up with a measurement timeline and appendix -I need the correct answers to this practice project I found online please *Coming up with a advertising plan * The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. Measurement Timeline: • Website and social media metrics tracked weekly. Sales figures tracked monthly. Customer surveys conducted quarterly. • Media coverage monitored continuously. Appendix: • Include any market research data on shy children and the toy industry. • Include examples of influencer content and press releases. • Include child therapist insights and recommendations. |

Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered?   Question 3 options:   a)  Control   b)  Evaluation   c)  Post audit   d)  Implementation

Marketing research task. Week 9. Evaluate and comment on the following questions, taken from several questionnaires. All of these questions have some problem and you need to choose 3 of the questions and find the issues for your chosen question and give some comments and suggestions. This is an UNIVERSITY survey on their MOODLE usage: How often do you use MOODLE? Please check one. A survey of advertising agencies: Do you understand and like the Australian Competition and Consumer Commission’s new corrective advertising policy? ___ Yes ___ No A survey on a new, small electric car: Assuming 90 per cent of your driving is in town, would you buy this type of car? ___ Yes ___ No If this type of electric car had the same initial cost as a current ‘Big 3’ full-sized, fully equipped car, but operated at one-half the cost over a five-year period, would you buy one? ___ Yes ___ No A student survey: Since the beginning of this semester, approximately what percentage of the time do you get to…

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

Company G   Competitor analysis. The competitor analysis report is a detailed investigation into your close competitor(s) and your firm. Use the Competitor Analysis Report (Appendix) format to do an analysis of your firm's own competitive situation. Your grade includes a consideration of the thoroughness and usefulness of your graphics, but not the "fanciness." I really don't care if you do some graphs by hand, as long as they are neat and get the key point across. If any of the questions in the Competitor Analysis Format are not relevant, just give a brief sentence explaining why. (For example, if you have never competed in Private Label, you may just state briefly why you do not participate in private label and why you consider the trends in that market not relevant for your firm.) Remember that graphs are an excellent format for condensing complex information into a meaningful format. Be thoughtful about how to best highlight the points of interest for each component of the…

Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.

44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contacts

4. Target marketing allows a firm to: Oa Select attractive market opportunities that are in line with its capabilities O b. Divide the market into clusters of consumers who share similar needs O. Create a distinctive image in the minds of consumers O d. Develop effective marketing mix strategies 17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical Oa Strategic intent O b. Marketing objectives O. Vision statements O d. Pasition statements

After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.   For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:   a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

Please add more and improve our conclusion in our paper

Market segmentationWrite a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. My company is starbucks. Required elements;No more than 1700 words,Include psychographic, demographic, geographic and behavioral characteristics for the selected company.A positioning statement for the company with careful consideration of their brand and strategy.Paper is consistent with APA guidelines. Extra Requirements:At least 1500 wordsMust be finished before July 16th 2013 6:00 pm (Eastern Time) Iam in Miami Florida.Note: I can provide you with the work i already have done (the company I chose is Starbucks)This may or may not help you.at least 1500 wordsAPA styleNo plagiarismMust be turn in before 6:00 pm.Must have cited references Here is what I have done so far. out this document (make sure the references are…

Need help writing a paragraph about an error Sam & Micaela are making with their market research *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The…

Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?

Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

Question Your uncle is a retail outlet owner who is now planning to launch his brand online. He desires that his website should be ranked high on search engine but do not have enough budget to run an ad. Being a marketing student, what suggestions will you give to him to achieve his objective? Suggest any 5 strategies that you think will be effective.

Creative Homework/Short Project As the marketing director for a company that is planning to enter the B2B market for photocopy machines, you are attempt- ing to develop an overall marketing strategy. You have considered the possibility of using mass-marketing, concentrated marketing, differentiated marketing, and custom marketing strategies. a. Prepare a summary explaining what each type of strategy would mean for your marketing plan in terms of product, price, promotion, and distribu- tion channel. b. Evaluate the desirability of each type of strategy. c. Describe your final recommendations for the best type of strategy.

Multiple choice 1. Consumers are empowered by?  A) Integrated SC, B) Planning Collaboration, c) Access to supply source, d) All of the above 2. Which of the following defines information power? a) power holder has the legitimate right, b) power holder is well informed, c) power holder is in possession of new and/ or updated information, d)None of the above 3. Procurement's historical focus in many organizations was to? a) incure minimal supply disruptions, b) achieve the lowest possible cost, c) use limited number of suppliers, d) minimize loss and damage 4. Is the measure of how successful the supply of a product is experienced by users. a)demand identification, b) effectiveness, c) efficiency, d)value of money 5) what materials refer to stock that exceeds the reasonable requirements of an organization. a) waste, b) scrap, c) excess, d) obsolete

Assignment DescriptionThe purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is a not an abstract topic. It is very relatable practices that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketingmessages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to…