Digital Marketing Analysis

Your organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?

1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness 2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications? 3 Explain how marketing communications may differ for business to business and to consumers? 4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry 5 Discuss how communication with consumers differs in digital marketing versus traditional marketing 6 Discuss the advantages of digital marketing versus traditional marketing 7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications 8 Describe public relations and advertising and discuss differences between the two 9 Explain the concept of customer-centric marketing communication 10 Explain how the Internet has empowered consumers 11 Explain one…

1. i) How to be successful in Digital Marketing ?   ii) Processes of Digital Marketing ?  iii) What are the best strategies Digital Marketing ?

Why is it likely that more jobs in social media marketing will be created in thenear future?

What social media platform and managment tools would be best for a jewelry store owner trying to market their products to both baby boomers (income +80k) and Millennials looking to buy a diamond ring (income +50K)?

TOPIC: The influence of social media on retail consumer behavior. look at least five academic resources (preferably peer-reviewed academic journals) on your research topic. Use journal articles where other researchers report research they have conducted on The influence of social media on retail consumer behavior. and explain how is it relevent to your topic.

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

With new technologies, traditional forms of education might be swept away and replaced with a brand new approach. How might marketers take advantage of this reliance on digital technologies to get their marketing messages across?

Digital marketer compare results of online engagement campaigns for brands X and Y. She finds that ads of brands X lead to more shares and responses from consumers than ads for brand Y. Marketer may conclude that brand X has _____ brand _____ than brand Y  A. higher; equty  B. lower; equity  C. higher; power  D. lower; power

How might Food Network marketers use social media to speedthe adoption rate of a new television show?

You are the Marketing Manager of a department store that offers clothing to several market segments.  List at least 2 different mediums you would use to reach the following three market segments.   1. Consumers over the age of 65 years old. 2. Consumers between the ages of 45 and 55 years old. 3. Consumers between the ages of 18 and 24 years old.

With reference to Netflix discuss how a more interactive digital marketing approach, Peppers and Rogers’s 5 Is should replace the 7 Ps. how can Netflix can use the 5 Is to your team.

At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends. Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages! We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay… We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience? Please answer the following…

You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : write the  SWOT analysis of Zara Specify and describe the marketing mix element ( the 4 Ps ) of this business in Zara

300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?

Impact of Travel Blogging to Tourism Destination Marketing?

Identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z 2. Millennials 3. Gen X 4. Baby Boom

Choose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.

2. How could Google use its innovativeness to succeed in the growing field of mobile marketing?