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Describe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision  made was impacted by a marketing campaign and propose  ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.

What do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?

Marketing Baby Carrots Like Junk Food Please read the attached case picture and also please answer the CASE QUESTIONS: Which is likely to be more effective---marketing baby carrots to young consumers or to parents of young consumers?  Why? Does the marketing of baby carrots raise any social or temporal dilemmas? Is there a potential "dark side" to marketing baby carrots as junk food? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)

The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…

Answer in typing other wise downvote you

Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?

1. How would you explain some companies’ conservative approach in a dynamic environment, and how can this problem be solved? 2. Why do we consider post–purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer?

The Marketing Management : 1- What is the manning of Marketing management ? 2- What is the CRM Process ? 3- What is differences between Sales and Marketing ? 4- What are the duties of the marketing Manger ? 5- How does CRM help in marketing? 6- What are What are the top 5 CRM systems top 5 CRM systems? 7- Is CRM a sales or marketing? 8- What are examples of CRM?

Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. Accessibility

Beverage/soda drinks companies are always trying to offer better products and digitally engage consumers to build emotional and long-term relationships. Select one or more beverage/soda drink company(ies) to discuss the following:1- The different ways the marketers respond and try to reduce the consumers’ motivational conflicts. 2- The various applications used by the soda drink marketers to apply the classical conditioning and cognitive theories to affect consumers’ brand recall and loyalty. Specify the beverage/soda drink company(ies) and their messages.You may use YouTube links or images to illustrate the messages.

Consider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

2 Describe the new features you would add to an au- tomobile designed for consumers in the 55+ age group. In what magazines would you advertise to appeal to this target market?

Critical Thinking Consumers often buy products be- cause they feel pressure from reference groups to con- form. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?

DoSomething.Org is a “global movement for good” among 6 million young people, transforming their communities across the United States and in 131 countries worldwide. This nonprofit organization constantly holds cause-based campaigns, ranging from receiving over 1 million pairs of donated jeans from teens to clothe homeless youth to cleaning up 3.7 million cigarette butts through its Get the Filter Out initiative. A past campaign, “Don’t Be a Sucker,” addressed the problem of Americans losing $5.8 billion annually and producing 8.7 billion pounds of carbon pollution by leaving unused devices plugged in. The campaign sought to slay those “energy vampires” not in use by having users unplug equipment and post a sticky note next to the outlet to remind others not to let them suck the energy dry. Further research the problem, solution and this campaign and answer the following:Identify what social impact(s) the campaign addressed.What impact measures could the campaign assess?Could a viable…

What are the common problems faced by the manager in the area of marketing? Give at least 8-10 answer. thanks!

1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain. 2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.

Based on the Case Study:  A Noodle for a New Generation   Please assist with evaluating how Noodle used the elements of the marketing mix to meet the needs and wants of its target market (Generation Me). Also, make recommendations to Noodle ways in which it could enhance its use of the marketing mix to reach its target market.

From a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?

How are for-profit business firms and nonprofit firms different with regard to the marketing concept?

Who or what about Google do they see as a threat to Pinterest? Pinterest prioritizes the mobile phone market while designing new features and products.

Using an example of a recent purchase which is a Playstation 5, answer the following questions:1. Justify, using relevant theory, why this was a high involvement purchase.2. Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was.3. Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation.4. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange. could you please write around 2000 words with references?

Customer experience and Social well being. Explain the following concepts 1. Consumer behaviour can be harmful to individuals and to society. which ones?   2.A consumer’s personality influences the way he or she responds to marketing stimuli. what are the aspects of personality?   2. Brands have personalities and customers too, experience engagement

You are the Marketing Director of a B2B Organisational Marketing company of your choice. You have received a directive from the CEO of your company that, due to the proposed entry of a major international competitor into the sector in the next 12 months, you must develop short-term tactical interventions to take more control of your product, pricing, distribution and communication strategies used, in light of this major competitor.  Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise.  You have written to the CEO advising him of your intention to prepare the following on behalf of the company:  1-Year Tactical B2B Marketing Implementation Plan (2024-2025) inclusive of a Monitoring & Evaluation Plan to the Board of Directors.  Utilising the 1-Year Marketing Implementation Framework and Monitoring & Implementation provided (attached), you will create a 1-Year Tactical Marketing Implementation Plan of no more than 2,500…

How do you think this role and organisation will play to your strengths?  Role is Marketing Manager Strengths are leadership, analytical decision making and creative thinking Please explain with example

By 2011, why did some observers fear that the Wii would no longer be able to compete with other gaming consoles? A) Consumers were getting bored playing the limited number of games available on Wii. B) Nintendo’s patent for the Wii technology was about to expire. C) Sony’s PS3 was introducing a holographic display that allowed even greater game interaction. D) The PS3 and Xbox, which had developed their own motion-sensing technology, had already been offering superior graphics.