ARE 304 HW #6 FA 2023

Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…

40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario Analysis

Provide a definition and the use/s of a) Cost-benefit analysis b) SWOT Analysis c) Stakeholder Analysis

Are these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

1. What is the difference between the Sales and Marketing Process and the Sales and Marketing Modules in Enterprise Resource Planning Systems and what is management Control Process? 2. How does ENTERPRISE RESOURCE PLANNING help in the Customer Relationship and How would sales and distribution ben integrated with other modules?

Q6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…

As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Instruction: , give at least one (1) advantage and one (1) disadvantageof each appraisal method mentioned below. Explain why it is advantageous or disadvantageous for anorganization to use.   1. Grading method 2. Checklist method 3. Field review Method 4.Graphic Scale method 5.Force choice method 6. behaviorally anchored rating scales 7.360 degree performance appraisal

TST DONTH LOW CARIE CON According to the above BCG portfolio analysis matrix, explain how should (XYZ) company marketing director manage the following products of the company's product range: I Product (A)- located in a "Dog" category (2 lines): Product (B)-located in a "Star" category (2 lines): Product (C)- located in a "Question mark" category (2 lines): w. Product (D) - located in a "Cash cow" category (2 lines):

Outline one advantage and ice-cream company would have for an  a. internal reporting system b. marketing intellegence system  c. marketing research system  d. marketing decision support system

V ,,,How can organizations effectively manage their marketing budget?

SQU E-LEARNING SYSTED 0:58:21 value network d O You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting a consultant, he informs you that this is not a good market to go after because of the heavy competition already ?present. The consultant here is considering which factor of market segment evaluation .Company objectives and resources .a O Segment structural attractiveness .b O .Company lifecycle .c O Segment size and growth .d O The Jalil Group hires better employees than the competition by carefully searching for and interviewing the candidates. Management also trains employees much better than competitors do. The Jalil Group has gained a strong differentiation .competitive advantage through people a O image b

Assume that a research study included the following question: "Why do you prefer a gasoline powered car over an electric powered car?" Explain how you would code possible responses to this question. (Note: explore all that you think might be possible answers, not just how you would answer the question).  Develop possible responses and the category groupings you would use.

1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE.  Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences)  Request information from TWO other departments  (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.

Multipule choice questions? Just mark the Correct Answers and there is  no need to exlain It !

Please answer this Simple question

WHICH OF THE FACTORS IN PESTEL ANALYSIS MIGHT HAVE THE MOST STRATEGIC RELEVANCE FOR THE NESTLE COMPANY? PLEASE EXPLAIN.

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

23.May I know the correct option?

Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…

1. A detailed description of the clinical need seeking to address, including an overview of the related disease state and the existing solution landscape for Hypertension disease. 2. A review of the affected stakeholders, with an emphasis on which groups are influencers versus decision makers, along with a sum- mary of the market for the need (overview of the competition, key market segment(s), market size calculations, and a value estimate). Be sure to discuss what fraction of the target market segment is accessible with supporting evidence for Hypertension disease.

3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.

1. What types of marketing controls should OEB Breakfast Co. in Calgary Alberta put in place to monitor and measure the success of their marketing plan? Marketing Control Types • Annual Marketing Control • Profitability Control • Efficiency Control • Budget Control • Strategic Control Note: please refer to the summary of marketing plan attached

Write a research proposal acording to field of study: logistic and suply chain management .Research proposal written using academic tone and style and referenced appropriately. Ensure the following sections are complete: • State the research title. • Discuss the background to your research proposal. • State the research problem/issue. • Motivate the relevance of your research proposal to your field of study. • State the research question. • Discuss the objectives of the research study if qualitative OR state the research hypotheses if quantitative.