WEEK 2 FORUM

What is the marketing term for how consumers perceive themselves?   Question 9 options:   a)  Consumer concepts   b)  Individualized perception   c)  Consumer perception   d)  Self-concept

Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem

Long detailed answer with proper points

What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors?   Question 4 options:   1)  Core customer identification   2)  Market segmentation   3)  Purchase group focus   4)  Consumer analysis

Question# 2 1. What is consumer behaviour and why it is important for marketers to understand consumer behaviour? 2. What are different types of reference groups and how those can influence consumers’ purchases/ decision making? Explain with help of real life examples.

From the point of view of consumer behavior subject

Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?

1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.

What step of the consumer decision making process is the outcome of a difference between actual and desired states?   Question 7 options:   a)  Needs recognition   b)  Information search   c)  Evaluation of alternatives   d)  Post purchase behavior

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income 4 Psychographics

Mobile marketing is an effective tool for gaining insight into consumer behavior.​   Question 3 options:   True   False

Give some 5 survey questions about SCHOOL SUPPLIES ONLINE SHOPPING SITE . Respondents is the students.

QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.

4. Reference groups influence consumers in three ways. Name and provide examples these three ways and describe the nature of the influence upon the consumer.

What type of need would a motivate a person to purchase a bicycle helmet?  A psychological  B safety/security  C love/belonging D Self Esteem/Respect E Self Actualize

Which societal group type influences an individual’s purchasing behavior?   Question 4 options:   a)  Primary group membership   b)  Societal membership group   c)  Influence membership group   d)  Reference group

4. List and describe types of customers and what would be the marketers action?

QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?

a)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around?     b)Describe the types of buying behaviour when purchasing a luxury leather bag.   c)Describe the buying decision process of purchasing an LV leather bag.

Please do not give solution in image formate thanku.

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

K13

please answer in details within 30 minutes. stating why the option is correct and why other options are wrong.

I want a reflection about this 4 markting topics  1.consumer behaviour: 2.BCG matrix 3.survey methods  4. targeting process

2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customers