Week 4

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagram

As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market.  Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.

Select a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined. 
 Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness). 
 Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…

Product: Apple HomeLife  Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant.  Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc)  Psychographics (e.g. attitude, mindset)  Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…

As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format

4. Segmenting Customers Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?

Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?

1. Explain the process of market segmentation, market targeting, and market positioning. 2. In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments’ needs at a specific time. Identify occasions in the following target segment’s lives where the need for a luxury hotel, high-end restaurant, movie theater, and tourism package brand can be made attractive.   a. young professionals b. senior citizens c. family d. middle-aged couples e. students

Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?

Answer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…

Develop a research objective for the business problem described in the extract.

Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets?  Also, how many variables should typically be used to segment markets efficiently?  Justify your answer.

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.   Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?

Identify the categories of variables used by Umpqua Bank to segment the business and consumer markets. What additional variables might help the bank define suitable segments for marketing attention?

C.      how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?

If Brentford Square Shopping Centre were to conduct a marketing Research; who would they identify as the sample population and how would they target and reach them?

Ahmed wants to perform target marketing.Which of the following should he do?   A)He should copy the strategies performed by the competitors B)He should target the segment which provides less customer value C)He should target the segment which provides short term profit D)He should target the segments in which he can generate the greatest customer value and sustain it over time

Conduct an analysis of the marketing processes/activities of /for Catherine's Peak Pure Spring Water (Located in Jamaica) You are required to do the following: Give a brief history of the company. This should include but is not limited to: the portfolio of products/services, the needs and wants to be filled by the selected product key players (competition) in the industry and the company’s overall position in the industry.

1.      Below is a list of potential market segments (please see diagram), the task for this activity is to develop a Developing segment profile for a few of the segments. MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely…

Segmentation, Target Market Identification and Positioning: What are some ways one can conduct a segmentation analysis considering various ways to segment the wider market and select the optimal target market segment(s) for generators

The first step in segmenting and targeting markets is to  A. recognize a need. B. group potential buyers into segments. C. create product groupings. D. estimate size of the overall market. E. develop a market-product grid.

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Explain in detail Helene is the Marketing VP for The Ultimate Shoe Company. The Company wants to expand sales in the women's occupational footwear market (shoes women wear to work in construction, food service, healthcare, etc). A research firm has identified five different segments in the market. Which of the below should Helene consider when deciding which of the five segments will make the best ones for the firm to target? Multiple answers are right: O segment growth potentialO values and lifestyles of segment membersO the segment's psychographic profileO accessibility of the segmentO segment profit potentialO whether the segment is actionable

After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each. b. Compare and contrast the three (3)  main target market strategy options available to global marketers. Please type response.

Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?

A Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process

As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market.  Seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.

ABC Company, a well-established tech company, is gearing up for the launch of a new line of innovative products in the upcoming year. The company aims to captivate its target audience and secure a strong market presence through effective marketing planning. question -- Identify and discuss three strategic marketing objectives that ABC Company should consider for the launch of its new product line.

You are required to select a commercial product/service/ offering of your choosing. This can be from any industry or any cartegory. You will then analyze the chosen product under the following categories. 1.Discuss the type of target market segmentation your selected product utilises, and fully justify you answer in the context of this example.

Prepare a marketing plan for "Passenger drone" using the below rubric Table of Contents Part 1: Executive Summary Part 2: Market Analysis a. Competitors (direct/indirect, SWOT) b. Macro environment c. Micro environment Part 3: Objectives Part 4: Marketing Strategy a. Target market (segmentation and positioning) b. Marketing mix c. Advertisements (TV, Radio, Poster, Tri-Fold) Part 5: Action Plan a. Activity b. Responsibility c. Schedule d. Budget e. Evaluation