Final Project

1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.

Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.

Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question  for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?

Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)

Using the media company you use under Product, Price and Place: Coco Fresh Tea and Juice 1. Describe the current promotion activities of Coco Fresh Tea and Juice 2. Propose something that can enhance the marketing activities of Coco Fresh Tea and Juice. Include promotional images.

Imagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.

With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?

Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.Debate on why you have selected an objective for advertisement during a specific stage?

Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER

Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?

Discussion - Ethics in Healthcare Marketing Few aspects of marketing were of greater concern to health care professionals than the onset of advertising. Because of the sensitive nature of healthcare and the often precarious position of the health care buyer, there is heightened sensitivity to the use of this tool. This concern is often positioned around the ethics of marketing. Please conduct scholarly research on one recent topic (within the last 5-10 years) related to ethics in healthcare marketing and discuss your findings. What does the Code of EthicsLinks to an external site. from the Society of Healthcare Strategy and Market Development, American Hospital Association, and/or the American College for Healthcare Executives have to say about the issue you located? Responses should be supported by research from scholarly peer-reviewed resources.

Click on the links to watch the video and explain What was the Southwest Airline marketing strategy in capturing the attention of the audience with regards to their advertisements? Will that strategy work with all types of business? Defend your answers. https://www.youtube.com/watch?v=i1qRX9_tISA https://www.youtube.com/watch?v=7u0LIutAZPA&t=14s

Can you prepare a model introduction section for a research paper with the research topic "The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines".

Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.

Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities.  Identify what marketing activities you consider them to be?  Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000  Who are the activities or messages targeted to?  Based on your reading of the course material, what marketing principles do these activities demonstrate?   Do you consider the activities or messages to be effective? Why or why not?

Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.

Coca-Cola’s advertising campaigns primarily show happiness, celebrations and energy. Identify and elaborate on the change in Coca Cola’s advertising strategy over time. Also, share how the company strategy differs from the other top two competitors in the same industry