Marketing Assignment

Justifying Price IncreasesTopic: Marketing ResearchCharacters: Sam, Marketing research manager at a television stationJohn, General manager of a television station Last year Sam was promoted to manager of marketing research for the sole television station in a small metropolitan market. Sam had earned a bachelor’s degree in marketing research three years earlier and immediately accepted an entry-level marketing research position at the television station because its management had a reputation for honesty and helping small businesses gain access to the mass media. The television station was sold six months ago to an international conglomerate. At that time, the general manager was replaced by John. John has developed a reputation in the industry of raising revenues and cutting costs. John just finished reviewing the policies of the former general manager and noted that, although the cost of servicing the numerous small business accounts was high, the profit margin on these accounts was…

Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service

Nike is luxury brand. It manufactures products that are highly associated with its core products. Substantiate your answer why it would be appropriate to classify Nike as a luxury brand.

You are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.

ne 4 approaches of general pricing and differentiate each one of them. 2. Which pricing method (cost, demand/supply, competition, profit-based) would you recommend for the following items being sold in other countries? Select only one product and describe your pricing strategies in a form of a list. - Tennis balls by a manufacturer in the Philippines - Retail store to open with 20,000 sku (stock-keeping units) in Luxembourg - Cell phone services in Chile - Solar panels in Canada

In covid-19 pandemic environment, customers' attitudes and buying behaviour are changing. Explain these changes and how does a firm adapt its product, pricing policy and promotion activities?

Reading the case study, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.

From the different contents of marketing plan, choose one and explain what is its importance?

Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

b. If you were concerned about low income individuals having access to water, what type of pricing structure would you use in your municipality? Explain.

3.8. What do you understand by the term ‘customer price sensitivity’? What does it mean when customers are ‘price sensitive’? 3.9.  Which communication of price (1 or 2) is more effective in terms of reducing customers’price sensitivity if they are interested in the menu ‘Cheese & tomato with mushrooms andpepperoni’? Why? 3.10. In communication 1, the seller communicates three price points. In terms of ‘reference price’concept, why is it better to communicate 3 price points rather than just 2 price points?3.11. If the restaurant manager decides to bundle pizza and a fizzy drink together for a cheaperprice than buying separately, which mechanism for segmented pricing is the restaurant using?Explain your reasoning. 3.12. If the restaurant gives 30% discount for the second tray of pizza bought, which mechanism for segmented pricing is the restaurant using? Explain your reasoning. 3.13.  Should the firm give regular discount of 10% every Monday to attract customers? Give your…

Ethical Issues in Prescription Drug Pricing Is setting prices based on one’s willingness to pay fair? Does it create value for customers? Does it create value for the firm? What are the ethical concerns with the price strategy utilized by EpiPen?

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy   Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615   At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…

2. What will buyers can give to sellers in return?

One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…

Groups Explain your answer in no more than five (5) but no less than three (3) sentences. 1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?

1. Select a basis for pricing your product (cost, demand, and/or competition). How will you know when it is time to revise your pricing strategy? on Playstation

The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Price positioning.

1. Explain the importance of price segmentation in the following: · Buyer · Seller · Competitive Market 2. Explain what is price segmentation hedges. 3. Explain the advantages and disadvantages of price promotion.

Reading the extract, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.