SAD Project- Angelique Johnson

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Black Hills State University *

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494

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Marketing

Date

Jan 9, 2024

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docx

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Uploaded by DrKnowledgeTurkey33

MARKETING IMPLEMENTATION THROUGH INFORMATION SYSTEMS Written By: Angelique Johnson 1

Table of Contents Phase I Company History………………………………………………………………………………………… .................... 4-5 Strategic Planning…………………………………………………………………………………………………………..6-7 Problem Definition…………………………………………………………………………………………………………8-9 System Objective Statement……………………………………………………………………………………………10 Information System Needs………………………………………………………………………………………………11 Current Organizational Environment and Chart……………………………………………………………….12 Organizational Mission Statement……………………………………………………………………………….….13 Detailed and Accurate Description of Current Operations……………………………………………….14 SSR…………………………………………………………………………………………………………………………………..15 SOW…………………………………………………………………………………………………………………………….….16 Business Case and IS Plan…………………………………………………………………………………………………17 Perform Feasibility Study…………………………………………………………………………………………….18-19 Phase II Business Letter………………………………...………………………………………………………………………….21-22 Current Vs. Proposed System……………………………………………………………………………………….23-24 Major Business Functions and Major External Entities………………………………………………….25-26 Critical Success Factors (CSFs)……………………………………………………………………………………….27-28 Interview Questions……………………………………………………………………………………………………..29-31 Data Flow Diagram (DFDs)……………………………………………………………………………………………32-33 Entity Relationship Diagram………………………………………………………………………………………………34 Panning Matrix1: Business Function to External Entities……………………………………………………35 Planning Matrix2: Business function to Critical Success Factors…………………………………………36 Data Dictionary………………………………………………………………………………………………………………….37 Phase III Hardware Configurations…………………………………………………………………………………………………..39 Hardware Layout………………………………………………………………………………………………………….40-43 Hardware Specifications……………………………………………………………………………………………….44-46 Handover Letter……………………………………………………………………………………………………………47-48 Executive Summary……….……………………………………………………………………………………………..49-50 Conclusion……….………………………………………………………………………………………………………………..51 Works Cited……….…………………………………………………………………………………………………………52-53 2

PHASE I 3

Company History The retail department store Macy’s dates back to the 1850s. No one knew that it would grow into one of the biggest franchises in the world. The road to such success was not easy. Rowland Hussey Macy’s had tried many times to start the company and finally, is dream had come true. It was called R.H Macy & Co with a red start serving as its symbol of success he had achieved when he once was a sailor. It finished out its first year grossing $85,000 and became a fully equipped store. It is known for many things. They were the first retail store to promote women including Margaret Getchell, to an executive position. Also, they were the first to use the one-price system which, “same item was sold to every customer at one price, and quoting specific prices for goods in newspaper advertising,” (maycsinc.com). Idaho baked potato and colored bath towels were introduced at Macy’s and had a New York liquor license. Becoming the “World’s Largest Store,” Macy’s was generating $36 million in annual sales by 1918. It then began to open regional stores and expanded their brand more and more. Of course, as time went on, technology evolved as well. As this happened, Macy’s was able to market their retail stores to not only attract more customers, but to also attract more designers to sell their merchandise in their department store. Macy’s locations began to grow with now having over “730 4

locations i n virtually every major geographic market in the United States”, (macysinc.com). 5

Strategic Planning Mission/Vision Statement Macy’s mission is to seek out the best possible service to customers. Specializing in not only clothes, Macy’s also expanded its business to bedding, footwear, furniture, and many more in order to become one of the world’s largest retail department store. To elaborate, their mission statement is: " Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers. " http://www.makingafortune.biz/list-of-companies- m/macys.htm This mission statement is very important, especially toward this project. Not only is Macy’s trying to stretch its ability to be number one in customer service, they are trying to use technology to do so. They are aware of the issues/problems that might occur within the company, but in order to solve those problems they have recognized that implementing more technology and having more resources will be a big help. According to makingafortune.com, their vision is: “ Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing 6

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