6-1 homework mkt 618

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Southern New Hampshire University *

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618

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Marketing

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Jan 9, 2024

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docx

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6

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6-1 Homework Data Visualization Akyah Leak-Williams Jeff Haddox MKT 618 October 29.2023
Audience Organizations can use data visualization to find critical data and information that will help them assess where they are succeeding or where they need to make improvements. A business can use presentations to help people understand the dataset even if they are not involved by visualizing it with charts and graphs. Senior leadership, comprising the Chief Marketing Officer (CMO), Chief Executive Officer (CEO), Chief Financial Officer (CFO), and Chief Operating Officer (COO), is the fictitious target audience for this visualization. Involving the VP of sales would also be advantageous, enabling them to comprehend the areas we can advance and revert to. Each person in this audience is essential to the way the organization runs. Their main duties consist of the following: Chief Marketing Officer (CMO): A CMO, or chief marketing officer, is a corporate executive at the C-level who oversees organizational activities related to developing, promoting, and providing valuable offerings to clients, customers, or business associates. Their main duties are to boost sales and enable expansion by developing comprehensive marketing plans that raise brand awareness and provide the business with a competitive edge. Customer outreach and corporate advertising fall under the purview of the CMO. Chief Executive Officer (CEO): The CEO is the highest-ranking executive in a company and is primarily responsible for overseeing the management of the company's resources and major corporate decisions. Chief Financial Officer (CFO): The CFO is the senior executive in charge of all business financial decisions and actions. In addition to monitoring cash flow and doing thorough financial
planning, their duties also include assessing the organization's financial strengths and weaknesses and determining the best course of action for remediation. Chief Operating Officer (COO): Supervising the daily administrative and operational activities of a company falls within the responsibility of a senior executive. While the CEO is in charge of all communications with the outside world, the chief operating officer is frequently regarded as second in command and is responsible for carrying out duties like internal affairs. Vice President (VP) of Sales: The vice president of sales is an executive who is in charge of motivating the sales force to reach or exceed predetermined sales targets. Their main duties include developing and overseeing the budget for the sales department, coming up with and implementing sales strategies, and hiring and training team members. Internal Factors The information serves as a representation of the business's and its products' performance and a roadmap for comprehending crucial organizational functions. The CEO and COO evaluate the data to ascertain how well each market is doing and to determine the most effective way to steer company operations toward increased profitability. Using the information that best fits the current flow, the chief financial officer (CFO) would use the data to incorporate financial strategies. After that, the CMO would make use of the data set to specifically target underperforming markets and create marketing plans focused on the shortfall. Together with the CMO, the VP of sales would guide his team in the direction indicated by the visualizations. The year-over-year analysis provides a sales and growth graphic that sheds light on the organization's operations. These variables are suggestive of a number of internal variables, including product
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