Trademark Search

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Brigham Young University *

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302

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Mechanical Engineering

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Oct 30, 2023

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docx

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Trademark Search Assignment Ethan Jones ENT 302 - Section 002 Trademark: “Reach up not across” 3. Based on my search I got a total of 22 hits. As far as similarities go with the trademark, there were some that had just the first part “reach up” and ended at that. Some were different by saying “Reach up not down”. There were some hits with a one- word difference at the end of, “down” rather than, “across.” With the phrase as a whole, it does not seem like consumers will be confused with any of the other trademarks that may be similar.
4. One of the searches has a trademark that is simply “Reach up” and they offer business training in specified fields of “sales, marketing, human resources, and executive roles.” It falls into a related category by offering certain training. However, the biggest difference is in the fields of training that are offered. The fields of training offered with the trademark “Reach up not across” are specified to young adults to express their value and skills in a way to attract hiring recruiters for different jobs. Other than that one mark, the other categories fall under clothing, toilets, consulting, and auto parts. 5. When breaking the search up into different or smaller words I didn’t come across anything different. When searching for the phrase “reach up” the results were the same as my previous search in number 3. When searching for the phrase “reach across” there were only two marks that showed as a result. One was an online software and the other was an Evangelistic and ministerial service. 6. After looking up different synonyms that could be used for “reach” or “across” there were results with “stick out” and most were advertising brands. Other than that there were no other alternative spellings or synonyms for the trademark that showed results. 7. Based on my searches of my trademark, I could not find any hits that were “dead.” 9. The phrase is based on a talk from the General Conference in 2015. When I make a Google search for the phrase, all of the links are directed to that talk. The first link is the talk itself and the rest that follows are blog posts about the talk.
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