Virtual assistant questions

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University of Illinois, Urbana Champaign *

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458

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Mechanical Engineering

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Jan 9, 2024

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docx

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1. What is the significance of voice assistants entering the automotive space? a. The impact of players entering the automotive space is powerful because it represents a departure from auto manufacturers utilizing tier one partners or manufacturing their own audio systems to utilizing the offerings of big tech in their cars. This shift shows how tech companies are constantly reinventing the market they compete in and expanding the revenues. 2. How does consumer privacy impact the public’s perception of voice assistants? a. After the Cambridge Analytica event of 2018, big tech companies revealed they invaded the privacy of millions with devices marketed to them as smart electronics. Has this event irrevocably tarnished the image of voice assistants use in our electronics, or could government action, privacy disclaimers, and information on these assistants restore consumer bases that have lost faith? 3. How could Google monetize voice searches to match that of their core business? a. One problem with voice searches is that it removes the advertisement opportunity associated with a written Google search. If the responses and vocal recognition of virtual assistants become good enough to hold full informational conversations, then there would not be a reduction in searches on Googles site. How should advertising work in the voice search space then? It would not be fair to give users information based on the highest bidder, so how else should this free information be spread?
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