Discussion 4 Attention and Consciousness

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Florida International University *

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Psychology

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Apr 27, 2024

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Uploaded by AgentElk4368

Discussion 4: Attention and Consciousness Attention is a cognitive skill essential to the performance of practically all of the activities we engage in daily. Divided attention, also known as the dual-task method, is the one, in my opinion, that has the most impact on cognition. We have a propensity to take on numerous tasks at the same time in an effort to get more done, but unfortunately, this implies that we are diminishing our input for both tasks, which ultimately leads to a decrease in the quality of the outcomes we produce for both of those projects (McBride & Cutting, 2018). One typical illustration of how splitting our attention might result in more chaos than order is the practice of driving while talking on the phone (McBride & Cutting, 2018). If we devote our full attention to the task of driving a car, we may be confident that we will arrive at our destination with a minimal number of difficulties. When we give a phone call our full attention, we almost always succeed in communicating all we want to say. When these two behaviors are combined, persons have a greater risk of making wrong turns, failing to see oncoming cars, disregarding their responsibilities as a driver, perhaps missing essential sections of their discussion, and losing concentration on what is being spoken. While driving and talking to my mother on the phone simultaneously, I've made the mistake of missing my exit on the highway and chunks of what she was saying to me because I was so focused on paying attention to the road. In any case, having your attention divided while driving or talking on the phone is risky. Unconscious processing is an additional vital component of the cognitive system. When it comes to unconscious processing (also known as automatic processing) can impact how we perceive an object because we devote less attention to things we are already acquainted with (McBride & Cutting, 2018). Because our subconscious mind can activate a particular input even when we are not paying attention to it, our minds' associations with familiar stimuli might

become automatic even when we are not actively attempting to form connections between things (McBride & Cutting, 2018). One example of unconscious or automatic processing is associating a product with the commercials for that product or with the jingle for that product. O'Reilly's Auto Shop, McDonald's, Pizza Hut, and State Farm are just a few examples of businesses whose jingles come to mind when I walk by them or see them advertised on a billboard. This happens even if I have no intention of going inside or eating at the establishment in question. When customers visit a business, shopping habits may also be influenced by advertising in various ways. More specifically, when I go grocery shopping, I could be searching for a cereal to purchase when I unintentionally recall seeing an advertisement for Cinnamon Toast Crunch, which makes me want to buy those cereals. The next step was to enter the aisle, where I would unconsciously scan the shelves for various cereal boxes until I discovered a box of Cinnamon Toast Crunch. However, McBride and Cutting (2018) state that visually looking for objects requires both automatic and regulated processing; hence, there is very little room for maneuvering about that concept. References McBride, D. M., & Cutting, J. C. (2018). Cognitive Psychology Interactive Edition (2nd Edition). SAGE Publications, Inc. (US). https://mbsdirect.vitalsource.com/books/9781544324845

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