SCS 100_Wk 7 Project

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Sociology

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Feb 20, 2024

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1 Project 7-1 SCS-100-R3077 Perspectives in the Social Sciences Professor Doe 19 February 2023

2 Part One: Advertisement Analysis: 1. Determine how individuals and groups are represented in the advertisements. a. What audiences are the advertisements trying to reach? b. What unspoken or underlying messages do you think the ads might be sending? Panasonic: Your Inner Man- This advertisement depicts several fit men with different shapes cutouts of their chest hairs. The men are shown on different colorful backgrounds. The men are also of diverse skin complexions. This advertisement is aimed at reaching all men. In the advertisement, the men are fit and toned. However, “their inner man” is aligned with loving certain things that may not be considered manly by others standards. The hidden message here is to not be afraid to be yourself. Don’t be afraid to push the boundaries that have been set by others who do not see and feel things as you do. Toyota: 2020 Toyota Big Game Commercial- This advertisement the individuals are presented as people from different genders, races, backgrounds and walks of life. Scene one shows individuals in chemical protective clothing out on a chemical storage area where green smoke is in the air. Scene two shows a family in the old west being approached by men on horseback with guns. Scene three shows people in a cold environment driving away due to a creature causing havoc in the area. The fourth and last scene shows a typical teenager standing in the rain as his friends drive away in a taxi. All of these scenes have this in common; the fact that there is always one person who stays behind because there is no room for them to join the others and the Toyota highlander always comes to the rescue. This advertisement is attempting to reach people and families who “don’t have any room” in their current vehicles. There are many people in the world that are in situations where they travel in more than one vehicle due to the limited space in certain cars. This advertisement is silently telling you that you can go ahead and switch

3 to the Highlander because it has the room that you need and due to its reliability, it will always be there to save the day when you need it. A Climate Change Promise from Apple- This advertisement shows an infant laying on top of a bed alone in a white room with two windows. The linen is white. The end tables are white. The headboard is brown with white lamps at each end. The advertisement is a narration of a conversation that is being had between the infant and Apple as a company. The company is talking to the infant and making a promise to be better at reducing their impact to the climate within the next 10 years. This advertisement focuses on the infant as “children are our future” but it is geared toward everyone as climate change affects every single living thing. The unspoken message in this advertisement is that it is recognized that the company has not done everything possible to protect the planet while providing services and goods to the consumer. However, we (Apple), are changing how we do business to be better at conserving our planet, and you can still buy our products. Burger King; Reduced Methane Whoppers- This advertisement shows several children that are multicultural and multigendered. There are also several adults shown that represent different professional backgrounds. The advertisement is attempting to reach anyone who enjoys eating their whoppers and those who oppose the company because of the contributions that it has made to climate change. The underlying message here is that the company realizes that it has not been great at taking care of the environment but it is taking the necessary steps to fix some of those issues. The consumer can feel better when enjoying a “reduced methane” burger. 2. Identify a stereotyped group behavior in the advertisements.

4 a. What are the advertisements saying about the behavior of the groups represented in them? b. What underlying message do the advertisements send about the group behaviors in them and the audiences assume will be consuming the products? Panasonic: Your Inner Man- This advertisement shows several fit and shirtless men. This is to represent how manly they are. In contrast, several have their chest hairs form shapes that are not considered manly to others; such as a ballerina or bra. This is to show how they feel inside or what they like. The underlying message in here is that it is ok to like the things you do. It is ok to be a man and like ballet or whatever else is not necessarily masculine. A man is not defined by how masculine or muscular he is. Toyota: 2020 Toyota Big Game Commercial- This advertisement depicts people who are left behind while in unfavorable situations. These people are from different ages, genders, and races. No matter who you are and how old you are as long as you are of driving age, this vehicle could be useful to you. I think that the underlying message in this advertisement in regards to group behavior is that you can always depend on Toyota to be there when you need it. A Climate Change Promise from Apple- This advertisement is about a leading tech company that makes a commitment to change how their products are made in order to limit the harm it does to the planet. Apple is a big producer of phones and computers. It will be around for a long time unless a major disaster of some kind happens. The groups in this advertisement are represented by the infant, who also represents our future. The world runs on tech. Everywhere you go, you can always see someone on a device checking social media, making videos, sending messages, and even reading books. This being said, our children are growing up in this era where they cannot function without these gadgets. They are the ones who will continue to buy these

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