MKT 337 SVEDKA Final Presentation

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Southern New Hampshire University *

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Course

337

Subject

Statistics

Date

Jan 9, 2024

Type

pptx

Pages

14

Uploaded by chloeeelizabeth15

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SVEDKA VODKA QUANTITATIVE ANALYSIS Chloe Rich & Andrew Gervais
Agenda Research Objectives and Problem Definition Literature Review Research Design Regression Model Results Recommendations 2
Purpose: determine the effect of price, advertising, quality, and competition on sales Produce premium vodka without premium prices Problem: what marketing mix allows for the company to release a premium vodka 3
Literature Review 4
Literature Review 5
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