MKT 337 SVEDKA Final Presentation
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337
Subject
Statistics
Date
Jan 9, 2024
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pptx
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SVEDKA VODKA
QUANTITATIVE ANALYSIS
Chloe Rich & Andrew Gervais
Agenda
Research Objectives and Problem Definition
Literature Review
Research Design
Regression Model Results
Recommendations
2
Purpose: determine the effect of price, advertising, quality, and competition on sales
Produce premium vodka without premium prices
Problem: what marketing mix allows for the company to release a premium vodka 3
Literature Review
4
Literature Review
5
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Related Questions
Briefly explain how the organization forecast sales for its products.a. Using historical sales data, choose a quantitative technique to forecast sales for thatorganisation for the next sales period. Comment on the appropriateness of thetechnique used.b. Describe three strategies that the organization uses to compete and comment on theappropriateness of these strategies
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Relate how the independent and dependent variables affect each other.
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briefly discuss a method of data analysis
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Understanding and predicting warranty expense Is an Important determination for manufacturing firms. When using historical clalms data to estimate the current perlod's warranty expense, the historical clalms data represents which of the following:
Multiple Choice
Independent variable
Dependent variable
Function
Statistical Model
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Identify several types of manufacturing companies for which process costing would be an appropriate product-costing system. What characteristics do the products of these companies have that would make process costing a good choice?
How is process costing similar and different in a second or later processing department?
arrow_forward
Classification of Data
Identify the individuals and give the variables under the following:
1.
You want to study about the people who climbed Mt. Everest.
2.
The Department of Agriculture wishes to conduct a study about the pineapples in Tagaytay.
arrow_forward
Activity 2. Abstract Analysis
Bullying is a form of peer violence needing extensive research to help understand the
differences in gender for the prevention of such behavio Most research has been
performed in school settings and in a guarte manner. This study was conducted by six
researchers in an after-school acty with a qualitative approach. A minimum of 15 hours
per researcher was spent observing behaviors and 20 interviews were performed. A
grounded theory approach was used for the analysis of data which tend to show mor
similarities than differences in the way children bully as well as the perceptions of
bullying.
Questions:
1. What is the main topic of the research?
2. What data collection methods were employed? Discuss each method
3. Is the research qualitative or quantitative? Why?
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%24
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3.
3.
2.
5
2.
2.
2.
R
%24
3.
23
316 Business &
PIC
Spreadsheet Assignment
2012 Value
2013 Value
2014 Value
1=North
Country
Region
2011 Value
and South
Canada
1.
$16,290.00
$15,395.00
$16,863.00
$17,064.00
America
$ 2,611.00
$ 2,606.00
$ 2,202.00
$ 2,875.00
2-Asia &
$ 741.00
2$
$10,790.00
$ 1,108.00 $ 1,053.00
$ 833.00
zea
Hong Kong
East
$ 8,109.00
$ 8,897.00
$ 9,310.00
3=Europe
Israel
$ 5,133.00
$ 4,469.00
$ 5,226.00
$ 6,367.00
$ 4,286.00
$ 2,482.00
$ 4,291.00
$ 2,520.00
China
$ 4,459.00
$ 5,033.00
2.
India
$ 2,748.00
$ 2,026.00
2.
United Arab Emirates
$ 1,517.00
$ 1,636.00
$ 2,013.00
$ 1,921.00
Japan
$ 2,519.00
$2,254.00
$ 2,089.00
$1,902.00
2.
Netherlands
$ 2,187.00
$ 1,505.00
$1,491.00
$ 1,279.00
2.
Taiwan
$ 1,248.00
763.00
844.00
744.00
905.00
24
761.00
846.00
Turkey
739.00
Thailand
24
502.00
467.00
517.00
Saudi Arabia
597.00
572.00
24
Australia
987.00
$ 1,017.00
2$
$ 6,498.00
932.00
Switzerland
$ 5,007.00
$10,042.00
$ 8,744.00
3.
United Kingdom
$ 6,514.00
$ 6,549.00…
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hypothesis H, discard:
Interpretation:
O There are no very significant differences in the interaction
O There are significant differences in carbon content
O There are very significant differences in carbon content
O There are no significant differences in terms of carbon content
Effect strength carbon content:
(土0.00)
Effect strength casting temperature:
(土0.00)
Effect size interaction:
(土 0.00)
Overall hypothesis H discard:
Analysis:
O The casting temperature can explain about 31.65% of the errors that occur
O Approx. 31.65% of the errors that occur can be explained by interactions
O About 31.65% of the errors that occur can be explained by the carbon content
Comment:
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Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.
Market
Weekly Gross Revenue($100s)
Television Advertising($100s)
Newspaper Advertising($100s)
Mobile
101.3
4.9
1.4
Shreveport
52.9
3.1
3.2
Jackson
75.8
4.2
1.5
Birmingham
127.2
4.5
4.3
Little Rock
137.8
3.6
4
Biloxi
102.4
3.5
2.3
New Orleans
236.8
5
8.4
Baton Rouge
220.6
6.8
5.9
Use the data to develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables.Let x1 represent the amount of television advertising.Let x2 represent the amount of newspaper advertising.If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign…
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Management believes the variable portion of its car washing costs relates to
the number of rental returns. Accordingly, the following data have been
compiled:
Month
January
February
March
April
May
June
July
August
September
October
November
December
Rental
Returns
2,500
2,500
2,800
3,100
3,700
5,200
5,600
5,700
4,800
4,900
2,300
3,100
Exercise 5A-2 Part 2 (Algo)
Fixed cost per month
Variable cost per rental return
Car Wash Costs
$ 11,800
$ 13,500
$ 12,600
$ 15,500
$ 17,000
$ 24,900
$ 23,000
$ 24, 200
$ 23,600
$ 23,500
2. Using least-squares regression, estimate the variable cost per rental return and the
monthly fixed cost incurred to wash cars.
Note: Round Fixed cost to the nearest whole dollar amount and the Variable cost per unit
to 2 decimal places.
$
$
$ 11,500
$ 17,000
14,182
14,182.00
arrow_forward
Invent a company of your own or do Internet research to identify a company you would like to do a case study of. Make sure to select a company to which you can apply the techniques you learned in this chapter.
Example: You could select a small, local, landscaping company.Identify one product or service the company sells. Identify the company's primary costs, and estimate the company's unit profit for that product or service. Conduct a break-even analysis if the company sold only that product or service. Write a paragraph about how varying parameters such as fixed costs, variable costs, and unit profit affect the break-even analysis.
Example: You could choose a gutter cleaning service. Fixed costs include equipment and trucks. Each gutter cleaning has a certain price to cover costs of labor and materials for that single cleaning.
Identify a business decision this company should consider. Decision tree and examine the situation. What would happen if the market gets stronger or weaker?…
arrow_forward
eBook
Show Me How
Question Content Area
Income Statements under Absorption Costing and Variable Costing
Gallatin County Motors Inc. assembles and sells snowmobile engines. The company began operations on July 1 and operated at 100% of capacity during the first month. The following data summarize the results for July:
Sales (4,000 units)
$2,600,000
Production costs (4,350 units):
Direct materials
$1,218,000
Direct labor
522,000
Variable factory overhead
87,000
Fixed factory overhead
130,500
1,957,500
Selling and administrative expenses:
Variable selling and administrative expenses
$60,000
Fixed selling and administrative expenses
25,000
85,000
Question Content Area
a. Prepare an income statement according to the absorption costing concept.
Gallatin County Motors Inc.Absorption Costing Income StatementFor the Month Ended July 31
$Sales
Cost of goods sold
$Gross profit
Selling and…
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Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.
Market
Weekly Gross Revenue($100s)
Television Advertising($100s)
Newspaper Advertising($100s)
Mobile
102.3
5.0
1.6
Shreveport
51.9
3.0
3.2
Jackson
75.5
4.0
1.5
Birmingham
127.2
4.4
4.0
Little Rock
137.8
3.6
4.3
Biloxi
101.4
3.5
2.3
New Orleans
237.8
5.0
8.4
Baton Rouge
219.6
6.9
5.8
(a)
Use the data to develop an estimated regression equation with the amount of television advertising as the independent variable.
Let x represent the amount of television advertising.
If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign before the blank. (Example: -300)
= + x…
arrow_forward
Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.
Market
Weekly Gross Revenue($100s)
Television Advertising($100s)
Newspaper Advertising($100s)
Mobile
101.3
5.0
1.5
Shreveport
51.9
3.0
3.0
Jackson
74.8
4.0
1.5
Birmingham
126.2
4.3
4.3
Little Rock
137.8
3.6
4.0
Biloxi
101.4
3.5
2.3
New Orleans
237.8
5.0
8.4
Baton Rouge
219.6
6.9
5.8
(a)
Use the data to develop an estimated regression equation with the amount of television advertising as the independent variable.
Let x represent the amount of television advertising.
If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign before the blank. (Example: -300)
= + x…
arrow_forward
Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.
Market
Weekly Gross Revenue($100s)
Television Advertising($100s)
Newspaper Advertising($100s)
Mobile
102.5
5.1
1.6
Shreveport
52.7
3.2
3.0
Jackson
75.8
4.0
1.5
Birmingham
127.8
4.3
4.0
Little Rock
137.8
3.5
4.3
Biloxi
101.4
3.6
2.3
New Orleans
237.8
5.0
8.4
Baton Rouge
219.6
6.9
5.8
(a)
Use the data to develop an estimated regression equation with the amount of television advertising as the independent variable.
Let x represent the amount of television advertising.
If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign before the blank. (Example: -300)
= + x…
arrow_forward
Compare the primary types of forecasting methods used to determine demand.
arrow_forward
To what extent do data and information have an impact on one another?
arrow_forward
Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.
Market Weekly Gross Revenue($100s) Television Advertising($100s) Newspaper Advertising($100s)Mobile 101.3 4.9 1.4Shreveport 52.9 3.1 3.2Jackson 75.8 4.2 1.5Birmingham 127.2 4.5 4.3Little Rock 137.8 3.6 4Biloxi 102.4 3.5 2.3New Orleans 236.8 5 8.4Baton Rouge 220.6 6.8 5.9(a) Use the data to develop an estimated regression with the amount of television advertising as the independent variable.Let x represent the amount of television advertising.If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign before the blank. (Example: -300)= -43.258+ 39.367xTest for a significant relationship between television advertising and weekly gross revenue at…
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Please explain properly
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Help me please
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TUTORIAL I TIME SERIES
1.
Consider the monthly sales data given in Table 1.
2.
Month
Sales
(in thousands)
a)
b)
c)
d)
These are monthly sales (in thousands of dollars) for a one-year period. Sales forecasts
for the next several months are needed in order to plan for raw material purchases,
factory labour and plant equipment utilization and financial projections. The simplest
forecasts based on past data would be to calculate the average monthly sales and us
that average value ($1243.33) as a forecast for future months. However, as time passes
and new data is obtained each month, ideally one would like to update that average.
Find
e)
a)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
b)
c)
1212 1321 1278 1341 1257 1287 1189 1111 1145 1150 1298 1331
Consider the following data representing monthly retail sales of men's shirts:
Month
Sales
(in thousands)
Nov Dec
Three-month moving average starting with April.
Four-month moving average starting with May.
Three-month weighted moving average with…
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MBA Business Plan Component
Context
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will prepare a portion of the market analysis for your proposed business. You will create a report that can be included as part of your digital portfolio.
Instructions
Write a 525-word report that includes the following sections:
Section 1: Business overview, mission and vision
Section 2: Market analysis
Section 3: Recommendation
Use the Market Analysis Research document for details on what…
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Send
Help
Save & Exit
Based on the following Variable cells segment of a Solver Sensitivity Report, what range does Product 1 per-unit profit fall between at 390 units?
Variable cells
Objective Allowable Allowable
Coefficient Increase Decrease
Final Reduced
Cell
Name
Decision Variable (to produce) Product
Value
Cost
$8$8
390
0.76
0.884
Decision Variable (to produce) Product
SCS8
180
8
0.7
2.
Multiple Choice
The range is between 0.884 and 076.
The range is between 0.884 and 676
The range is between 516 and 676
The range can only be determined with more details from the sensiivity report.
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Sleep Late, a large hotel chain, has been using activity-based costing to determine the cost of a night’s stay at their hotels. One of the activities, “Inspection,” occurs after a customer has checked out of a hotel room. Sleep Late inspects every 10th room and has been using “number of rooms inspected” as the cost driver for inspection costs. A significant component of inspection costs is the cost of the supplies used in each inspection Mary Adams, the chief inspector, is wondering whether inspection labor-hours might be a better cost driver for inspection costs. Mary gathers information for weekly inspection costs, rooms inspected, and inspection labor-hours as follows:
Q.Plot the data and regression line for rooms inspected and inspection costs. Plot the data and regression line for inspection labor-hours and inspection costs. Which cost driver of inspection costs would you choose? Explain.
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Related Questions
- Briefly explain how the organization forecast sales for its products.a. Using historical sales data, choose a quantitative technique to forecast sales for thatorganisation for the next sales period. Comment on the appropriateness of thetechnique used.b. Describe three strategies that the organization uses to compete and comment on theappropriateness of these strategiesarrow_forwardRelate how the independent and dependent variables affect each other.arrow_forwardbriefly discuss a method of data analysisarrow_forward
- Understanding and predicting warranty expense Is an Important determination for manufacturing firms. When using historical clalms data to estimate the current perlod's warranty expense, the historical clalms data represents which of the following: Multiple Choice Independent variable Dependent variable Function Statistical Modelarrow_forwardIdentify several types of manufacturing companies for which process costing would be an appropriate product-costing system. What characteristics do the products of these companies have that would make process costing a good choice? How is process costing similar and different in a second or later processing department?arrow_forwardClassification of Data Identify the individuals and give the variables under the following: 1. You want to study about the people who climbed Mt. Everest. 2. The Department of Agriculture wishes to conduct a study about the pineapples in Tagaytay.arrow_forward
- Activity 2. Abstract Analysis Bullying is a form of peer violence needing extensive research to help understand the differences in gender for the prevention of such behavio Most research has been performed in school settings and in a guarte manner. This study was conducted by six researchers in an after-school acty with a qualitative approach. A minimum of 15 hours per researcher was spent observing behaviors and 20 interviews were performed. A grounded theory approach was used for the analysis of data which tend to show mor similarities than differences in the way children bully as well as the perceptions of bullying. Questions: 1. What is the main topic of the research? 2. What data collection methods were employed? Discuss each method 3. Is the research qualitative or quantitative? Why?arrow_forward%24 %24 T %24 3. 3. 2. 5 2. 2. 2. R %24 3. 23 316 Business & PIC Spreadsheet Assignment 2012 Value 2013 Value 2014 Value 1=North Country Region 2011 Value and South Canada 1. $16,290.00 $15,395.00 $16,863.00 $17,064.00 America $ 2,611.00 $ 2,606.00 $ 2,202.00 $ 2,875.00 2-Asia & $ 741.00 2$ $10,790.00 $ 1,108.00 $ 1,053.00 $ 833.00 zea Hong Kong East $ 8,109.00 $ 8,897.00 $ 9,310.00 3=Europe Israel $ 5,133.00 $ 4,469.00 $ 5,226.00 $ 6,367.00 $ 4,286.00 $ 2,482.00 $ 4,291.00 $ 2,520.00 China $ 4,459.00 $ 5,033.00 2. India $ 2,748.00 $ 2,026.00 2. United Arab Emirates $ 1,517.00 $ 1,636.00 $ 2,013.00 $ 1,921.00 Japan $ 2,519.00 $2,254.00 $ 2,089.00 $1,902.00 2. Netherlands $ 2,187.00 $ 1,505.00 $1,491.00 $ 1,279.00 2. Taiwan $ 1,248.00 763.00 844.00 744.00 905.00 24 761.00 846.00 Turkey 739.00 Thailand 24 502.00 467.00 517.00 Saudi Arabia 597.00 572.00 24 Australia 987.00 $ 1,017.00 2$ $ 6,498.00 932.00 Switzerland $ 5,007.00 $10,042.00 $ 8,744.00 3. United Kingdom $ 6,514.00 $ 6,549.00…arrow_forwardhypothesis H, discard: Interpretation: O There are no very significant differences in the interaction O There are significant differences in carbon content O There are very significant differences in carbon content O There are no significant differences in terms of carbon content Effect strength carbon content: (土0.00) Effect strength casting temperature: (土0.00) Effect size interaction: (土 0.00) Overall hypothesis H discard: Analysis: O The casting temperature can explain about 31.65% of the errors that occur O Approx. 31.65% of the errors that occur can be explained by interactions O About 31.65% of the errors that occur can be explained by the carbon content Comment:arrow_forward
- Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow. Market Weekly Gross Revenue($100s) Television Advertising($100s) Newspaper Advertising($100s) Mobile 101.3 4.9 1.4 Shreveport 52.9 3.1 3.2 Jackson 75.8 4.2 1.5 Birmingham 127.2 4.5 4.3 Little Rock 137.8 3.6 4 Biloxi 102.4 3.5 2.3 New Orleans 236.8 5 8.4 Baton Rouge 220.6 6.8 5.9 Use the data to develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables.Let x1 represent the amount of television advertising.Let x2 represent the amount of newspaper advertising.If required, round your answers to three decimal places. For subtractive or negative numbers use a minus sign even if there is a + sign…arrow_forwardManagement believes the variable portion of its car washing costs relates to the number of rental returns. Accordingly, the following data have been compiled: Month January February March April May June July August September October November December Rental Returns 2,500 2,500 2,800 3,100 3,700 5,200 5,600 5,700 4,800 4,900 2,300 3,100 Exercise 5A-2 Part 2 (Algo) Fixed cost per month Variable cost per rental return Car Wash Costs $ 11,800 $ 13,500 $ 12,600 $ 15,500 $ 17,000 $ 24,900 $ 23,000 $ 24, 200 $ 23,600 $ 23,500 2. Using least-squares regression, estimate the variable cost per rental return and the monthly fixed cost incurred to wash cars. Note: Round Fixed cost to the nearest whole dollar amount and the Variable cost per unit to 2 decimal places. $ $ $ 11,500 $ 17,000 14,182 14,182.00arrow_forwardInvent a company of your own or do Internet research to identify a company you would like to do a case study of. Make sure to select a company to which you can apply the techniques you learned in this chapter. Example: You could select a small, local, landscaping company.Identify one product or service the company sells. Identify the company's primary costs, and estimate the company's unit profit for that product or service. Conduct a break-even analysis if the company sold only that product or service. Write a paragraph about how varying parameters such as fixed costs, variable costs, and unit profit affect the break-even analysis. Example: You could choose a gutter cleaning service. Fixed costs include equipment and trucks. Each gutter cleaning has a certain price to cover costs of labor and materials for that single cleaning. Identify a business decision this company should consider. Decision tree and examine the situation. What would happen if the market gets stronger or weaker?…arrow_forward
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