“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School Acknowledge I would like to extend sincere thanks to Mr. Vikram Laud, (Store Operations Manager, HyperCITY, Thane) my Industry advisor, for his time, advice, and encouragement. I would like to express my gratitude to the HyperCITY Retail …show more content…
It offers a wide and contemporary range of innovative products, sourced from both local and international markets Vision: ‘To be an integral part of customer lives, by offering them a high quality shopping experience through great products at even better prices.’ (Vision) Features and Facilities: * ATM facility – convenient cash withdrawal * Consumer finance - enables easy purchase of consumer durables * Disabled access to store & toilets -socially responsible - wheelchair facilities available * Trial rooms-enables you try before you buy * Free gift wrapping-makes gifting convenient & hassle-free * Faster check-outs without queues-30 check- out counters. (Services) Specialty Areas: * Exclusive imported food-From Waitrose, UK * Gaming Zone-with latest gaming equipment * Cricket Net-where you can select & test your cricket gear * Demo Kitchen-get product demos, taste recipes created by master chefs * Home Theatre Demo Room-for sound-proof audio testing Exclusive Brands: HyperCITY has a wide array of exclusive brands across all categories. These brands ensure increased value to the customers through superior product offerings, quality and uniqueness at great prices. Food & Grocery Terzo: The Power of Super clean is now in your hands. Introducing Terzo Home cleaners with power of 3! The range comprise of power cleaners, Everyday Cleaner,
Manage your business - To be the best company ever, it’s critical that every team member understands the key role he or she plays in driving profitable sales.
Able to diversify its product range to meet market demand including women’s wear, men’s wear, accessories and home wares.
SERVICE. We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.
“To make Target the preferred shopping destination for our guest by delivering outstanding value , continuous
-To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work.
To be client-driven and maintain consistency in delivering the quality products and services in the most cost-effective
The second statement is ‘To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work’
As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.
This organization relied on the customers that walked through the door every day; this was evident in the mission statement. Their mission was to earn loyalty from customers
It communicates the goals of a company to all stakeholders. Tesco’s business was built with a simple mission that is to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living and this hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them. At the centre of everything is our purpose: to serve shoppers a little better every day. If we keep putting the customer at the heart of our business, and ask ourselves how we can help serve them a little better every day, we can build on the momentum we are showing. That's why we've chosen 'Serving shoppers a little better every day' as our new core purpose. As a business, serving customers is at the heart of everything we do from colleagues in our stores to those of us in supporting roles. This purpose guides all our decisions and shapes every action we take. In line with Tesco’s core purpose, the company is recommitted to three values which are; no one tries harder for customers; treating people the way how they want to be treated and every little help makes a difference. Whenever a customer chooses to shop at Tesco, we want their experience to be better than expected and better than the last from the quality of the offer to the thoughtfulness of the
We would especially like to thank Mr. Manish Christian, the Retailing Manager at ADANI for evincing keen interest in our work, continuous encouragement and guide us through out our survey. Without his cooperation it was impossible to reach up to this stage.
Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage
Vision Statement: We want to create value for our customers so as to enable them achieve their vision.
Leading the industry by providing personal, honest and effective service that results in an advantageous business relationship with our customers, partners and suppliers;