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“Consumer Buying Behavior of Consumer Durables in a Hypermarket for Hypercity

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“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School Acknowledge I would like to extend sincere thanks to Mr. Vikram Laud, (Store Operations Manager, HyperCITY, Thane) my Industry advisor, for his time, advice, and encouragement. I would like to express my gratitude to the HyperCITY Retail …show more content…

It offers a wide and contemporary range of innovative products, sourced from both local and international markets Vision: ‘To be an integral part of customer lives, by offering them a high quality shopping experience through great products at even better prices.’ (Vision) Features and Facilities: * ATM facility – convenient cash withdrawal * Consumer finance - enables easy purchase of consumer durables * Disabled access to store & toilets -socially responsible - wheelchair facilities available * Trial rooms-enables you try before you buy * Free gift wrapping-makes gifting convenient & hassle-free * Faster check-outs without queues-30 check- out counters. (Services) Specialty Areas: * Exclusive imported food-From Waitrose, UK * Gaming Zone-with latest gaming equipment * Cricket Net-where you can select & test your cricket gear * Demo Kitchen-get product demos, taste recipes created by master chefs * Home Theatre Demo Room-for sound-proof audio testing Exclusive Brands: HyperCITY has a wide array of exclusive brands across all categories. These brands ensure increased value to the customers through superior product offerings, quality and uniqueness at great prices. Food & Grocery Terzo: The Power of Super clean is now in your hands. Introducing Terzo Home cleaners with power of 3! The range comprise of power cleaners, Everyday Cleaner,

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