“Fashion for the Next Generation: a Case Study on Kids Branded Clothes

The products of this popular culture are aimed at a specific target market. Primary consumers of The Wiggles are young children but the major purchasers of associated products and paraphernalia are the children’s parents and adults.

Exercise 1: What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios)

Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article “Selling to Children: The Marketing of Cool”. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, Schor explains to the reader how companies market to children, specifically through the lens of cool. Marketers achieve “cool” by various means, three of which are examined by Schor. In her article, Schor examines the ideas of street-culture, an anti-adult bias, and age compression and how they are perceived as cool in the world of advertising to children.

The children’s fashion retailer’ sell children’s clothing, 14 years and younger. Their market are parents, grandparents, teens or the children and infant’s relatives. They can be segmented into smaller age groups.

Company: TFC is a 24X7 network dedicated solely to fashion. The channel has long been a leader in the fashion network field but since recently realized that it has started to face some issues with its viewership ratings and advertiser revenues due to emergence of other competitive fashion networks. So, TFC has to

“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination

EEOC vs Abercrombie and Fitch, a case where a practicing Muslim Samantha Elauf, sued the clothing store from discrimination. Although she passed her interview with the store, she was not hired due to head wear that she was wearing. Elauf wears as a part of her observation of her religious practice. Abercrombie policy prohibits head wear and the maintain more of a West Coast California image. Elauf’s claim was disparate treatment from Abercrombie. She was granted $20,000 in the District Court but the 10th Circuit Court reversed that decision. The Supreme Court the appealed and ruled in an 8-1 favor of EEOC. The majority stated that Abercrombie violated Title VII of the Civil Rights Act, whether they had knowledge or not of her religion, they were still held liable. They concluded that an applicant need not to prove the reason for accommodation based on religious reasons. Justice believed that Abercrombie was aware of Elauf’s religion and illustrated discrimination by failure to accommodate her.

It is therefore important to use additional "flowcharts" control tables. These tables are used during the manufacturing process consists of the product and inspect the products while they are still in the billing process. This tool is quantifiable, its great advantage.100 pieces can be established that there are no problems during the receipt of primary material, nor in the process, but are displayed effects on stored products. Not only for this observation is displayed but the numbers is product defects not displayed until a certain point in the process.

An 11 year old little girl walks out of the fitting room in Sears as if it is a runway in New York City. She proudly displays her potential new outfit that boasts a sparkly Owl shirt and matching scarf. She makes that smile you make when you’re trying not to smile too big. Today, she had the opportunity to have a shopping spree and stock up on clothes for the long Ohio winter ahead. An opportunity her family wouldn’t be able to give her on their own. An opportunity given to her by Clothe-A-Child.

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

All kids are one of a kind and they require kids dress to fit their identity. On the off chance that you are hunting down the best apparel for your children, appear on the scene of Paper Wings attire. The Australian brand blends past, present and future standards for chic and inventive youngsters' form outline. Paper Wings apparel is affected by mixed form, conventional artworks, outdated plan and vintage designs, new mold patterns and contemporary style. From intense examples and hues, stripes and masterful prints, they make delightful outfits for children and children, for young ladies and young men.

new clothing product line aimed at matching doll and child clothing and accessories covering all four

One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.

Basics: not intersted in fashion with being 20% of all viewers and 45% being female.

Technological advances during the past decade have opened many new doors for the Textile and Apparel industries, especially in the area of rapid prototyping and related activities.