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HRM 370 | Case 1 | Group “E”


Prepared for:

Mr. Tajuddin Ahmed
Faculty Member,
School of Business,
North South University, Bangladesh

Prepared by:

S. M. Tanveer Saad
ID no. 041-154-530

M. Tanvir Hossain
ID no. 052-077-030

Md. Mahmodul Hasan
ID no. 062 339 030

Md. Tanjim Haque
ID no. 062 340 030

Anwar Sadath
ID no. 062 345 030

Monday, July 13, 2009

Monday, July 13, 2009

Mr. Tajuddin Ahmed
Faculty Member,
School of Business,
North South University,

Subject: Submission of the case analysis on Gametronics.

Dear Sir,

Here we have the case solved as a requirement for the HRM 370 course. We have worked with utmost enthusiasm, since the experience has augmented and
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GAMETRONICS Inc. continues to thrive to become your best source of low-priced quality videogame products, whilst upholding the value of achieving excellent customer service. Together, they look forward to bigger opportunities.

GAMETRONICS manufactured and developed video game software that was distributed throughout the United States and several European and Asian countries. In 1993, net company sales reached $58.34 million and operating profits topped $7.98 million.The company had 156 employees worldwide, divided primarily between software development, operations, sales and service. In 1994, all GAMETRONICS video game software was licensed or sold to Sega and Nintendo. These companies, in turn, added their own labels and distributed the product worldwide.

The beginning of Gametronics:

GAMETRONICS was started in 1980 as a wholly owned affiliate of Fueller Corp. Fueller was begun by Martin Fueller in 1963 with inheritance money received from his Grandfather, who had built a sizable fortune in the 1920s and 1930s in the textile industry.During much of the 1960s and 1970s, Fueller was engaged in plastic production with plants in West Virginia, New York, and Illinois. In 1978, the company started manufacturing plastic floppy disk covers for the computer industry and became a principal supplier for Apple II computers. At the end of the same year,

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