"Role of Crm in Telecom Sector"

5340 Words Mar 18th, 2011 22 Pages
“Role of CRM in Telecom Sector”
Sheetal Singla
MBA, Phd*
Asst. Professor
BGIET, Sangrur

Background:
This research paper is on the “Role of CRM in Telecom Sector”. The report begins with the abstract of Role of CRM in Telecom Sector, History of telecom sector & the Introduction part. This report also contains the basic marketing strategies used by various telecom service providers.In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’s market is more & more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them.
The objective of many marketing strategies has been building the customer’s commitment to a brand
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India is today one of the world’s most promising markets, but for the telecom companies it is both promising and difficult. With at least 6 operators in each circle, the Indian market is extremely competitive. The customer is very demanding.
The Research Paper will emphasis on the Relationship Marketing Strategies of Telecom Sector in India to improve their marketing strategies by understanding issues such as the psychology of how consumers think, feel, reason and select between different alternatives, limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
Keywords: Telecommunication, Psychology, Marketing campaigns

History of Telecom Sector:
Indian telecom sector has been doing exceptionally well in the past decade. Its structural & institutional reforms have provided tremendous growth opportunities to this sector. India has nearly 200 million telephone lines. & this makes India having 3rd largest network in the world after China & USA. With a growth rate of 45% Indian Telecom Industry has the highest growth rate in the world.
The first reforms in the Indian Telecom sector began in 1980’s when the private sector was allowed in Telecom equipment manufacturing. In 1985, DoT was established. In 1990s, the Indian govt. adopted a new Telecom Policy aimed at improving
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