“a Comparative Study of Apple Iphones and Samsung Handsets and Finding the Customers Perception About the Same…”

2104 WordsMay 19, 20139 Pages
Introduction There’s some evidence that Apple Inc.’s strategy to increase its share of the fast-growing smart phone market in India may be working. Apple’s shipped 252,000 iPhones to India in the last quarter of 2012, three times the number in the previous three months, according to new data by Singapore-based mobile research firm Canalys. The figure was more than double from the same quarter a year earlier, the data showed. Apple launched the iPhone5 in India in November to coincide with the Hindu festival of Diwali, when consumers usually splurge on lifestyle products. At the same time, Apple changed its distribution strategy for India, aiming to get its product to a wider range of customers. Rachel Lash ford, Managing Director for…show more content…
Lacking direction, he dropped out of college after six months and spent the next 18 months dropping in on creative classes. Jobs later recounted how one course in calligraphy developed his love of typography. In 1974, Jobs took a position as a video game designer with Atari. Several months later he left Atari to find spiritual enlightenment in India, traveling the continent and experimenting with psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple Computers. The duo started in the Jobs family garage, and funded their entrepreneurial venture after Jobs sold his Volkswagen bus and Wozniak sold his beloved scientific calculator. Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing the technology and making the machines smaller, cheaper, intuitive and accessible to everyday consumers. Wozniak conceived a series of user-friendly personal computers and with Jobs in charge of marketing-Apple initially marketed the computers for $666.66 each. The Apple I earned the corporation $774,000. Three years after the release of Apple 's second model, the Apple II, sales increased by 700 percent, to $139 million. In 1980, Apple Computer became a publically traded company, with a market value of $1.2 billion on the very first day of trading. Jobs looked to marketing expert John Scully of Pepsi-Cola

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