 Marketing Literature  Sales Reps  Training Sessions  Testimonials  Role Playing  Practical

I feel if my beautician constantly asked me what I wanted I would lose confidence in their abilities, and be scared for my life. Cosmetologist do work long days and long hours, so it can be very tiring and stressing on your body. To prevent bad health issues such as back problems, carpal tunnel, and feet problems, it is key to keep proper posture when working and wear shoes with good support. I don’t know about you but if I was a client, I wouldn’t want to be sitting in my beautician’s garbage and last client’s leftover hair. So, if you want to keep your job, keep your area tidy and as professional as possible. Another good skill to obtain, is creativity. Clients love when their hair dresser is already up to date with the latest cuts and styles. Lastly, the most important skill to have is time management. If you’re good at what you do, then you will gain clientele fast. That means you can’t spend all day on just one client. Get the job done in efficient time so you can keep up that clientele.

We should continually seek feedback to improve customer satisfaction. Part of being a good manager is to continually evaluate our own practice and lead by example. It is very important to continually develop our own skills and those of our staff members. I regularly attend as many Hairdressing seminars and exhibitions as possible each year to keep myself up to date and motivated.

The Purpose: Today’s society focuses on customers’ satisfaction, most business ask the consumer to take surveys to learn more about their experience. It is highly important to make sure our customers leave happy and satisfied with our service, and if they feel any different we need to get

Everything from how much parking is available to pricing, décor, product line depth, average sales, suppliers and even customer capacity. A competitive map is an absolute magnifying glass on all potential competitors to make the new entrepreneur very certain there is a competitive advantage in the industries market space.

Offer a wide range of services (optional). This could give you a distinct advantage over those who offer only one or two types of services. Many clients prefer to

The job of a hairstylist is to create, develop, and enhance client’s personal appearance. However, it is not all about beauty, you have to be able to interact good with the costumers. Being a hairdresser, your job is to shampoo, cut, colour, and style a client’s hair. While you do all this, it is your duty to advertise some products and recommend what

The services provided must be of utmost quality because many salons offer similar services at similar prices, so one distinguishing feature is the quality of services provided. Because this is primarily a service oriented industry, customers have a high degree of power in terms of brand loyalty; brand loyalty builds on your ability to communicate and foster a relationship of trust between you and your

This year in English we read the Salon Success book. This book is helpful but very bland. The book is about how to improve our communication skills as a stylist. Each chapter of the book explains a specific focal point to improve on in our profession. It also gives examples on how to better communicate with clients, co-workers, and build clientele as you further your career. The Salon Success book doesn't only focus on improving your career skills, but your well being such as, managing stress, coping skills, and respect. The lessons in this book can help with your life choices in a business setting as well as outside of the professional industry.

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value

Nowadays, there are a lot more services available, such as those available online. Also, the characteristic between product and service has become more complicated (e.g., Web-based software application is a product or a service?). However, product here refers to products or services. The product or service features which should able to meet a specific, existing market demand. Or, it should be able to create a market position through building a strong brand.

It gives valuable insight into a market where you can identify the size, growth and market share of your rivals, while observing trends and benchmarking objectives for the future.

Qns: Discuss the 4 major characteristics of services and the marketing strategies available for the service organization.

In contrast the service marketer must make an “intangible” tangible. G. Lynn Shostack (1977) says ‘it is wrong to imply that services are just like products “except” for intangibility. By such logic apples are just like oranges, except for their “apple-ness”.’ One can concur from her view marketing should clearly be done differently for product and service. In addition, making variability consistent is most important for service companies. Non-standardization concerns the potential for high variability in the performance of services. The quality and essence of a service (a medical examination, car rental, and restaurant meal) can vary from producer to producer, from customer to customer and from day to day. This means marketing must be considered differently to account for these variability’s.

identified two dominant dimensions of the body of work: whether the study was empirical or conceptual, and whether the characteristics of services constituted the main element or a secondary element of the study. The most extreme studies on each dimension were used as end-points and provided a reference for the other studies. Studies in the left hand quadrants provided a thorough review of two or more characteristics, whereas studies positioned in the right hand quadrant provided a more superficial coverage of product/service characteristics and then concentrated on another aspect of services marketing. Figure 1 demonstrates that the approach taken to research in this area so far has been mainly conceptual rather than empirical. We have identified only one study (Hartman and

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.