00002525 Develop A Media Plan

The Year 10 geography field trip was an insightful experience into the workings and functioning of metropolitan coastlines here in South Australia. The day consisted of visiting various beaches in Adelaide that were influenced by some form of hard or soft engineering techniques that changed the natural processes of the beaches. What was evident from this trip was how much these beaches have been changed to an extent where it is unlikely that they will ever go back to the way they were prior to human settlement.

The Port Noarlunga Reef is Adelaide’s main attraction. The reef exists on the eastern side of Gulf St Vincent discovered in 1971 and used for about 36 years. This narrow reef is a sandstone reef as it was formed by sand dunes. The reef is 1.6km long and lying 400m offshore. The reef is separated to two where on one of the sides the species are protected and is a reserve while the other side is where the species are not endangered which includes a mix of heterotrophs and autotrophs. In this part of the reef you can fish or do activities such as boating, snorkelling, Scuba diving, swimming, and recreational fishing. Many focus on snorkelling and Scuba diving, which makes Port Noarlunga reef special and attracts 170,000 visitors per year. The ability to interact with the species and swim and snorkel or scuba dive makes the experience much more natural and fun and hence makes this place Adelaide number one attraction. There is also a underwater trail where this gives education to the youth and also enhances the experience in marine ecosystem.

The marketing mix has to be promoted by Thorpe Park in order for them to achieve their aims and objectives

It has not been until the reduction in Broken Hill mining activities, tourism has become a subsidiary of industry in the area, the focus of Australia's Broken Hill history, inland / adventure aspects of the natural environment offers, galleries contribution

Owned by Macquarie Leisure Trust Group, it serves local, interstate as well as overseas visitors, with the slogan 'So Many Worlds In One'. Dreamworld is located in Coomera, Gold Coast in Queensland.

Our landscapes are extremely important in Australian identity as they provide diversity in lifestyle, occupations, culture and history. Dawe and Mackellar use

Australia’s population is over 20 million and the gross household income per week for the fourth highest quintile is over $1096.00. Twenty per cent of Australian households are represented in this category.

Douglas, N., Douglas, N., & Derrett, R. (Eds.). (2001), Special interest tourism: context and cases. Australia: John Wiley and Sons

Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.

The Great Barrier Reef is iconic. It has a central place in Australian culture and psyche, and a visit to the reef is reliably rated among the top three must do experiences in international surveys. The Great Barrier Reef has continued to evoke wonder and awe in visitors, from the earliest European explorers negotiating the “monstrous labyrinth of coral” by sailing ship, to the thousands of tourists who arrive annually to experience one of the natural wonders of the world.

The alluring azure ocean, the brisk ocean waves, the lemon yellow sand all show a paradisiac view of the Tasman Sea in Australia. However looks are deceiving. Walking 20 feet from the shoreline, a nauseous view disrupts the majestic scene. I see a plethora of dirty Poland Spring water bottles on the shore. An ash colored seabird lies with a murky bag over its head, lifeless. The dead sea bird was doomed to die of human waste because plastic is being dumped in the oceans and slaying marine life.

The Great Barrier Reef is known as one of the Seven Wonders of the World. It is believed to be one of the most incredible places on this earth. This reef is the largest living organism on this planet and the only living thing on earth visible from space (2011). The warm waters of the southwest Pacific Ocean are the perfect environments to create the world's largest system of coral reefs. The Great Barrier Reef is in such pristine condition that it was listed by the World Heritage Trust as a protected site and is therefore, managed by the Great Barrier Reef Marine Park Authority to ensure that its beauty is maintained for many travelers and sightseers (Edgar 2010). Due to the complexity of this natural phenomenon, human practices have led

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

These factors are not detrimental and with an effective marketing strategy Village Roadshow can eliminate these restrictions and attraction international tourists. Advertising Australia’s affordability, targeting thriving countries and promoting the Gold Coast lifestyle can combat the identified limitations.