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06Student 1As Shown In The Chapter

Decent Essays

06
Student: ___________________________________________________________________________

1.

As shown in the Chapter 6 opening case, Whole Foods Market had to seek new strategic initiatives such as enhancing its differentiated appeal and improving its cost structure because it was losing its competitive advantage.
True False

2.

A firm's business-level strategy answers the question "Where should we compete?"
True False

3.

The goal of a strategic position is to create the largest gap possible between the value that a firm creates through its offerings and the cost required to create these offerings.
True False

4.

When pursing a differentiation strategy, the focus of competition is to add unique features in order to create a level of …show more content…

A. Allows a firm to perform similar activities differently than its rivals with resulting lower costs
B. Allows a firm to perform different activities than its rivals with greater value creation
C. Allows a firm to perform similar activities than its rivals with greater costs or lower value creation
D. Helps a firm create as large a gap as possible between the differential value created and the cost required 23. Generic business-level strategies that a firm can adopt include all of the following EXCEPT:
A. Focused cost-leadership strategy.
B. Focused differentiation strategy.
C. Market differentiation strategy.
D. Broad cost-leadership strategy.
24. When a firm offers products with unique features and higher value for customers than that of the competition, it is implementing a:
A. Product-broad strategy.
B. Differentiation strategy.
C. Cost-leadership strategy.
D. Product-focused strategy.
25. The fact that both Rolex and Timex have a competitive advantage selling wristwatches is an indication that: A Following a different generic business strategy within the same industry can lead to a competitive
. advantage for more than one organization.
B Following the same generic business strategy can allow for two firms competing in the same industry to
. have a competitive advantage at the same time.
C In order to evaluate whether Rolex has a sustained competitive advantage it is useful to compare it to
. Timex from a cost

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