06
Student: ___________________________________________________________________________
1.
As shown in the Chapter 6 opening case, Whole Foods Market had to seek new strategic initiatives such as enhancing its differentiated appeal and improving its cost structure because it was losing its competitive advantage.
True False
2.
A firm's business-level strategy answers the question "Where should we compete?"
True False
3.
The goal of a strategic position is to create the largest gap possible between the value that a firm creates through its offerings and the cost required to create these offerings.
True False
4.
When pursing a differentiation strategy, the focus of competition is to add unique features in order to create a level of
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A. Allows a firm to perform similar activities differently than its rivals with resulting lower costs
B. Allows a firm to perform different activities than its rivals with greater value creation
C. Allows a firm to perform similar activities than its rivals with greater costs or lower value creation
D. Helps a firm create as large a gap as possible between the differential value created and the cost required 23. Generic business-level strategies that a firm can adopt include all of the following EXCEPT:
A. Focused cost-leadership strategy.
B. Focused differentiation strategy.
C. Market differentiation strategy.
D. Broad cost-leadership strategy.
24. When a firm offers products with unique features and higher value for customers than that of the competition, it is implementing a:
A. Product-broad strategy.
B. Differentiation strategy.
C. Cost-leadership strategy.
D. Product-focused strategy.
25. The fact that both Rolex and Timex have a competitive advantage selling wristwatches is an indication that: A Following a different generic business strategy within the same industry can lead to a competitive
. advantage for more than one organization.
B Following the same generic business strategy can allow for two firms competing in the same industry to
. have a competitive advantage at the same time.
C In order to evaluate whether Rolex has a sustained competitive advantage it is useful to compare it to
. Timex from a cost
31. An organization creates a competitive advantage by creating less value for its customers than does its competition. True False
Having a generic business strategy will cover a vast amount of products or services, but in the end will not stand out due to it being so broad. With this type of strategy businesses will find themselves in an undesirable predicament because the consumers of the organization will not have an understanding of the firms core competencies. Incorporating to many strategies as seen from a cost perspective, is not a sound solution for any organization to engage upon. That’s due to the rise in cost will negatively impact value created, by suddenly limiting it. Also, not differentiating between products will cause a
2. Which of the following is a valid criticism concerning the goal of firms to maximize profits? (Points : 2)
Firms that have selected a related diversification corporate-level strategy seek to exploit a. control shared among business-unit managers.b. economies of scope between business units.c. the favorable demand of buyers.d. market power.
* Competitors are focused on efficiency and cost control and achieving economies of scale in production, as well as market segmentation
D. may be the only firm able to pay the higher prices and continue to earn average or above- average returns. E. Correct Response: D 2594 TQM is most helpful to firms following the ____ business strategy. A. cost-leadership B. integrated cost-leadership/differentiation C. focused cost-leadership D. focused differentiation E. Correct Response: B
The goal of any company is to achieve the competitive advantage of over their rivals on the basis of a variety of features, such as higher quality, wider product selection, and added performance, value added services, more attractive
It maximizes profitability and provides opportunities to expand business ( in line with the company’s mission).
Good business strategies allow a firm to gain and sustain a competitive advantage over its rivals. Broad generic business strategies can have risks and drawbacks. In a broad generic differentiation strategy, firms run the risk of the product becoming commoditized, and the competitors have matched the quality standards of the product, which then shifts the focus to price. Also, firms need to control costs, and if its differentiated features raise costs but not perceived value in the consumer’s minds, they lose their differentiated status, according to Rothaermel (2017). Profit margins are eroded when costs increase. Another risk for a broad generic differentiated or cost-leadership strategy occurs when consumer’s taste change. With a
By increasing the sales of the company, it will need more workers since work will
Companies entering a foreign market have to choose a strategy. The type of strategy chosen can be based on three
The link between competitive strategy and organizational performance is a classical theme in strategic management literature, with the main thesis being that organization strategy determines organizational structure, which in turn influences organization performance (Prajogo & Sohal, 2003). Miller (1988) suggests that organizations adopting competitive strategies for example differentiation place emphasis on new product development, research and development and technologies. These firms achieve significant performance in terms of quality and innovation performance.
Regarding this Porter (1985) warned businesses of the danger that exists for a business to get “stuck in the middle”. This specific view has been challenged by Bowman (1991) and Mathur (1988). A competitive advantage was suggested by Mathur that is based on the criteria of price or differentiation.
d. It is versatile (although there can be challenges) for both large and small and medium enterprises
There are three different strategies that a firm can adopt to achieve a competitive advantage: