1.0 Company Overview . Visionstat Is A Revolutionary Sports

Researchers and team sports professionals all over the world are using performance analysis both to improve their understanding of their sport and the development of their teams (Taylor et al., 2008).

Although imperfect, marketing research will help define a marketing problem and opportunity by systematically collecting and analyzing information, develop relative findings, and help to develop the appropriate marketing actions. This marketing research can be done by implementing a five-step plan. The first step is to define the problem facing Prince Sports. Here, marketing research specific measurable objectives are identified. Next, the research plan is developed with any constraints on the research, the actual data needed, and how best to collect the required data. The third step of the research plan is to collect the relevant information or data. Prince Sports needs to collect primary and secondary data to make rational, informed marketing decisions. There are numerous ways to collect such data, two of which are panels and experiments, and data mining. Once the data has been collected, Prince Sports will be to analyze the different data and develop findings related to the data collected. Once the data has been analyzed, the results will be presented to Prince Sports leadership who are responsible for developing different marketing actions. The final step of the marketing research plan is to take the marketing actions and implement and monitor the recommendations. An

Though there have been so many factors to determine the success of a game especially in sports, there are only few that provide real life experience. With the growing gaming market and the increased number of gamers who are aware of the world market in games and sports, the requirements to keep up a competitive game system is essential to the business of gaming (Ruggill & McAllister, 2011).

The study of sports analytics is a common strategy and performance tool for players and fans. Many professional athletes will study analytics to help improve their game. Not only do professional athletes use this to their advantage but fans and workers in the sports world can use it to study the game and make wise predictions. Sports analytics also provides an in-depth evaluation of how numbers can track a particular sport and helps us follow along to a closer degree. Sports analytics provides a strategy for studying player’s habits and the selected sport as well as digging deep into the root of the game and understanding it from an analytic point of view.

At PrecisionSports, we strive to be the creative leader in sports analytics industry with a brand that brings visualization, motivation and innovation in the world of sports. Our dedication, passion and commitment in sports enable us to contribute with more realistic and high quality predictive analysis to the world of sports for the generations to come.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Instead of the previous notion where money buys championships, Beane was able to bring the Oakland Raiders, a relatively poorer team, deep into the playoffs. General managers are expected to draft players off of previous numbers which in turn should predict potential performance. Wearable technology will streamline this process and make it easier for the front office to forecast future numbers. Seattle Sounders, a professional soccer team in the league MLS, are sponsored my Microsoft. The company has offered and started implementing a program called the SQL server and fitness-tracking technology. The server lets coaches and managers see the fitness of the players in a holistic view. The player’s energy output, endurance, sleep patterns, nutrition and fatigue levels represent the core aspects of a healthy athlete. As coaches watch players’ stats onscreen they will have access to immeasurable statistics, which should catapult athletic programs to higher levels of efficiency and accountability. Though the tech is designed to cater to athletes, the benefits ultimately point back up to the general managers. The job, once an unnoticed backroom profession, is now tracked and analyzed with such precision by fans and the sports media that job security has dropped precipitously. In an industry where winning is the only ingredient to GM’s job security, the

Stats are continuing to grow in prevalence in all sports as a partial result of Moneyball and are seen as a valuable resource. There are always new innovators coming along increasing the prevalence and ability that statistics have. An example of this is Wenger an innovator in using statistics in soccer “A pioneer in using data analysis to monitor and improve performance, he ended the culture of heavy drinking at Arsenal and introduced dietary controls and a strict fitness regime”(Kucharski). Wenger is the

Northwestern Swimming (NWS) manages athlete and coach data for swim teams with different locations in Washington. Athletes include developmental swimmers who are learning to swim and national-level athletes who have competed at the Olympic and world-championship levels. Julia Montoya is the General Chairperson of NWS and has just received approval from the Board of Directors to replace NWS’s manual system of managing data about athletes, coaches, and teams with a database. She asks you to help her to create objects in the database that she and other staff members can use to manage data about the different teams.

Sport Source Analytics provides three individual services to the ACC: custom platforms, consulting, and data sources. Mark Schlabach from ESPN detailed Sport Source Analytics as “The FBP status guru.” Sport Source Analytics is delivering a far more completed source of information to television commentators, which ultimately enhances the overall experience of sports spectators. Because only a small proportion of sports fans actually have the opportunity to witness a sporting event going on live, sports analytics helps give the fans and media the next best thing to being at a game. In addition to analytics helping to improve fan experience, this company also helps the ACC with the tracking of players. Whether its baseball, football, or tennis, this software provides the ACC and its coaches detailed information about each teams’ performances. For example, in football ACC coaches are now using body analytics GPS technology to access the likelihood of injury to their players. This technology then develops into trainers and nutritionist using this information to create customize diets and workout plans for athletes to reduce their chances of

From reading the excerpt Golfers Join The Rest of World, Use Data, it automatically caught my attention how much sports analysis is spreading around the sports world, including golf. Although personally I am not familiar at all with the world of golf, it wasn’t hard to understand from reading the first sentences on how a player who had limited playing experience at the National Augusta National Golf Club and who showed up late to practice was able to win the Masters by using analytics. That player being Danny Willet.

Performance profiling is used in many sports and has been found to enhance coach-athlete communication by enabling the coach to understand how the athlete currently feels about their training or performance. This information has been found to assist the coach in the development of training sessions that take into account the athlete’s perspective.

In order to plot the data, different metrics have been divided in different charts. Considering the large differences in team’s performances, it is good to

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

When it comes to emerging sports careers, analytics and technology both bring new aspects to fan and player experiences. Despite some saying it’s a passing trend, teams continue to employ more and more professionals in both sectors. If you have the ability to disrupt the current structure, or identify key areas of improvement for players and organizations, you might be surprised at how in demand your skill set can be in sports.