1. 1 Explain The Principles Of Effective Written Business Communication Research

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1.1 Describe communication techniques used to gain and maintain the attention and interest of an audience There are various different types of communication within a business.
Informational Communication. Some documents are eyeing a goal, but some are simply to inform the audience. For example, an email can be about a change in a policy, a help manual for a particular program or facility, or changes in the organisational structure.
Results-Oriented Communication. This type of correspondence encourages people, especially those in the office, to take actions or follow specific instructions. An example of this is a note with the weekly goals of a team. It is expected to be motivational to produce solid results.
Persuasive Communication. This refers to proposals or applications for a grant, funding, or partnership. Lines should be convincing and positive to make an impression and hook the recipient to consider or act on the plan. 1.2 Explain the principles of effective written business communications Business Writing is a type of written communication, usually with standard structure and style. It addresses the needs of specific audiences and has style and lists for a particular topic that concerns business.
Advantages
1. written messages do not have to be delivered on the spur of the moment as they can be edited and revised several times before they are sent so that the content can be shaped to maximum effect 2. written communication provides a permanent record

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