1. Discuss how you can ensure that your communication both written and spoken is culturally

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

Different social, professional and cultural contexts may affect relationships and the way people communicate due to of a lack of understanding or knowledge of one another’s background and culture. This could be through their race, religion, ethnicity or where they come from. Each one of these can have similar or very different ways to communicate. For example

The harmony of the existing cultures is crucial for the survival and success of any communication and ignoring these aspects may challenge the communication. For example, speaking to employees in Middle East is quite different from Switzerland; talking about personal things is acceptable by Swiss. Individuals who move to other countries unprepared for cultural differences may face unpleasant frustration when communicating. However, those who try to learn other cultures are likely to avoid individual tragedies. For example, Americans doing business in Mexico need to learn the local language to enhance interactions with the locals.

Explain how people from different backgrounds may use and/ or interpret communication methods in different ways

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

In order to communicate effectively, think about both verbal and non-verbal methods, formal and informal. Remember that communication

-language and words-this involves thinking carefully about the words you use. Your choice of words should be appropriate to the person you are talking to, and to the situation.

All communication is cultural. It draws on ways we have learned to speak and give nonverbal messages. We do not always communicate the same way from day to day, since factors like individual personality, mood, and the context of the situation interact with the variety of cultural influences we have internalized that influence our choices. Communication is interactive, so an important influence on its effectiveness is our relationship with others. Do they hear and understand what we are trying to say? Are they listening well? Are we listening well in response? Do their responses show that they understand the words and the meanings behind the words we have chosen? Is the mood positive and receptive? Is there trust between them and us? Are there differences that relate to ineffective communication, divergent goals or interests, or fundamentally different ways of seeing the world? The answers to these questions will give us some clues about the effectiveness of our communication and the ease with which we may be able to move through conflict. The challenge is that even with all the good will in the world, miscommunication is likely to happen, especially when there are significant cultural differences between communicators. Miscommunication may lead to conflict, or aggravate conflict that already exists, or in the sad of case of girl developing epilepsy and both her parent’s Hmong culturally clashing with her Western medicine

Effective communication is important as verbal interaction is needed to integrate as this allows people to hear tone of voice, see their body language, and whether or not they maintain eye contact. All of these things help us to see if what has been said to someone or asked whether or not it has been understood or respected. Also, a person’s body language and eye contact can tell us how they feel about us when we ask them to do something. Our style of speech needs to be adjusted depending upon the age of the person we are talking to, as we can’t talk to adults as we would children as this would be seen as disrespectful. We also need to actively listen so that we can build trust within all groups. This is so that if any safeguarding or any

P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

Following along with what was asked by the marketing committee this research was done into answering the following questions.

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

P3: Describe how a selected organisation uses marketing research to continue to the development of its marketing plans

Given the situation, a determination can be made about its relation to each of the first three steps in the marketing research process. At this point, Joe has already undertaken some actions that are consistent with the defining research objectives step. The first thing that Joe has done is define his situational problem. Although it appears to be lacking in content and clarity, he recognizes “that a great deal of research in

Communication is a skill that you can learn. It is like riding a bicycle or writing something because If you are willing to work at it, you can rapidly improve the quality of every part of your life. A different language is a different vision of life.