1. Strategic Group Mapping Analysis: Briefly Describe Strategic

Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market

3. Industry and market analysis, competitor analysis, and social analysis are examples of which step in the strategic planning process? Analysis of external opportunities and threats

A strategic group map is a valuable tool for comparing market positions for companies or putting them into specific groups while helping align specific differentiating characteristics. The map can help show where the company is in regard to the success of its differentiating characteristics based on both its own goals/results as well as those of its competition. There are levels on the map that range from weak to strong based on established market expectations as well as the expectations and established standards of the company.

Distinguishing one 's firm from the alternatives is a major concern for any business. Strategic analysis provides the starting point in the strategic management process organizations use to evaluate and choose the competitive advantages that distinguish them from other organizations within the market. Dominating businesses should also "choose among alternative grand strategies to guide the firm 's activities, particularly when they are trying to decide about broadening the scope of the firm 's activities beyond its core business (Robinson & Pearce, 2009)."

Markets differ in a variety of ways including the degree of concentration and competitiveness, a fact which is reflected in the concept of ‘market structure’. Economists’ models link the structural characteristics of a market to the behaviour of firms in that market and subsequently to their performance. A key question therefore is how far a firm’s strategic decisions are shaped by the structure of the market in which it operates.

To better understand a firm and its placement of its strategies, we must conduct an analysis of factors that might affect its selection of strategies.

1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your

In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business

The first step to analyse strategy is to perform a SWOT analysis. As Daft and Marcic (2011) believe “Formulating strategy often begins with an assessment of the internal and external factors that will affect the organisation’s competitive situation.” (Daft and Marcic, 2011, p.155). So this is where I will begin the analysis.

a. The module focuses on the company’s/division’s business level strategies and global strategies. You will need to answer the following questions.

All business needs to take action which helps them keep good position on the market. Before taken any action analysis has to be made. Answers and data which were obtained during analysis can help chose strategies, which help achieve objectives.

This section very briefly describes several key tools that can be used during the course of strategy development and strategic planning. The list is not intended to be comprehensive but to illustrate the types of tools

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Matching Collective and Competitive Strategies Author(s): Rudi K. F. Bresser Source: Strategic Management Journal, Vol. 9, No. 4 (Jul. - Aug., 1988), pp. 375-385 Published by: John Wiley & Sons Stable URL: http://www.jstor.org/stable/2486272 Accessed: 03/05/2010 19:55

In that mapping I shown that my four quadrant are populated with different brand like as Mercedes, Audi, Jaguar, Ford, Toyota, Honda, Porches, BMW and Mazda. Also, there have four attributes in that mapping .Those are Expensive VS Cheap and Sporty VS Conservative. In vertical axis I have shown Sporty VS Conservative and horizontal axis I shown Expensive VS Cheap. Moreover I rate this in five point rating scale (1-5) and attach a excel file with that for a clear view of my mapping.