1 What Factors Contributed to the Success of Apple s iPhone

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

The benefits of the iPhone for the typical user have been plentiful. “Of the five billion phones in the world, 1.08 billion are smart phones, and 28.7 percent of the smartphones today are iPhones (Sunga, 2013, p. 83).” Therefore, many people globally are profiting from the technology of the iPhone. Before its release, individual technological innovations, such as a calendar, calculator, camera, clock, telephone, games, GPS system, internet browsing, and applications for various interests, were all required to do

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

In the most recent market analysis from the NPD Group, iOS has assumed control of 43 percent of smartphone sales. The analysis further shows the market for basic phones has dwindled and that the cell phone market is fast becoming a smartphone market. The demand for anything other than smartphones is evaporating. This push toward high-end smartphones is helping not only Apple, but also Google and Samsung, which are benefiting from the desire of consumers to carry these all-powerful ‘mini’ computers in their pockets. With the connectivity these smartphones present, users are never left ‘out of

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

Vodafone is the market leader in the UK. In terms of retail revenue market share in the first quarter of this year the company had 32.5% of the market compared to its rivals Orange (25.7%), O2 (22.4%), and T-mobile (19.4%). Oftel the telecommunications regulator states that demand is strong and still growing for mobiles. UK mobile subscribers exceeded 50 million during the period April to June 2003, and in May 75% of UK adults owned or used a mobile phone. Call volumes increased by 5% and messaging volumes by 4% in the first quarter. However, the Klondyke period of growth in the UK, during which people were buying and using mobile phones for the first time is clearly over with sales year on year change down from the heady height of 90% to still very substantial level of 32 % in 2003. The expectation must be that the company will find it difficult to maintain even this level of growth in a highly-competitive market that is moving towards stability.

The entry of the iPhone into the mobile industry was a risky venture. In 2007 when the iPhone was launched, the mobile phone industry was dominated by Motorola, Nokia and Samsung which commanded approximately 60 percent of the market share. Moreover, the products (phones) were also characterized by short product cycles of roughly six months. The Apple smartphones (iPhones), in 2007, which were mobiles built with multiple functionalities were only gaining popularity.

In this study, we are present overall the objectives of IPhone are to explain (a) the feature of IPhone, (b) the service of IPhone, (c) the customer’s satisfaction, and (d) the behavior intention

Its wonderful features, such as its advanced touch screen, huge memory and great design, have been widely recognised (Magaudda 2010). Constant access to the internet, searches, and email, coupled with the ability to navigate unfamiliar areas with GPS adds value (Bodker et al 2009). However, what is probably the most relevant element in the iPhone's success lies in its new operating system and the possibility for users of buying applications from the Applications Store, an online store from where a huge number of applications can be downloaded (in September 2010, more than 250,000 apps were available) (Magaudda 2010). AT&T launched a 3G network and became the exclusive retailer for the Apple iPhone, which had sold approximately 85 million units by 2010 since its release (Sander and Slater 2010). According to Steve Jobs, Apple’s CEO, the iPhone is recognised as being a revolutionary and magical product that is literally five years ahead of any other mobile phone (Apple 2007).

On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. On October 7, 2011, it became available for preorder in seven initial countries (United States, Canada, Australia, United Kingdom, France, Germany and Japan) with the first delivery date set for October 14, 2011 and available on that same day for direct in-store sales in those countries. It was released in 22 more countries, including Ireland, Mexico, and Singapore on October 28.

The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology.

Mobile phones have gone through a vast evolution since 1983. It is also a core makeup of the modern consumers’ life. Nevertheless, the company still not sure whether revenues would follow users to the mobile market and also worried about the ability of the enterprise which can monetize mobile devices to make extraordinary profit successfully.

Apple Inc. has noticed the basic requirements of their consumers and that is why since its first appearance in 2007, the iPhone has undergone a lot of modifications to meet the consumer requirements (Apple, 2011). The iPhone 4S is the latest iPhone in the market which was manufactured to meet the ever increasing demands iPhones in the world. To know what their consumers need, Apple inc. uses various strategies to gather this critical information. The company normally conduct interviews and

The lack of sales and reception for Apple’s iPhone in Japan has to do with poor perception of the Japanese consumer behavior and marketing analysis. Apple’s marketers and advertisers should have been aware of top 10 handset manufactures who have attempt to penetrate and compete for a slice of the Japanese cell phone market. Japan's cellphone market has the world's largest annual sales of 50 million phones. Nokia, the industry leader in international distribution, had less than 1% share in Japanese market. The global market is more than one billion phones. Apple’s should have spent the money to do a thorough research on the marketing of the Japanese consumer demographic.