10 Barriers to Ecommerce and Their Solutions

3765 WordsNov 29, 201216 Pages
All text is copyright 2008 Voloper Creations Inc. You may quote this document in whole or in part, online or in printed format, as long as proper attribution is given. Proper attribution should, at a minimum, include the following: Copyright 2008 Voloper Creations Inc. http://www.voloper.com Table of Contents Introduction .................................................................................................... 4 Barrier #1: Security Concerns............................................................................ 4 Barrier #2: Confusing Checkout Process .............................................................. 5 Barrier #3: Customers Cannot Find the Store ....................................................... 7…show more content…
At the end of the day: if a site does not look secure to a consumer, the consumer will not trust it. Solution: When selecting an eCommerce platform and hosting service, the merchant needs to ensure the platform employs strong encryption for payment processing and customer data retention. The data center that physically hosts the customer data should likewise employ onsite security. While it might be impractical for the merchant to inspect the hosting facility, the hosting service should detail to prospective merchants what physical security systems are in place (for example, server rooms are protected from unauthorized personnel by security cards, etc.). As well, the merchant should ensure the hosting facility has proper disaster recovery procedures, servers should be backed up daily, back-ups should periodically be stored off site, and so on. If the merchant is using an online third party credit card processor, the merchant also needs to ensure the payment processor is secure. There are many such payment processors and a merchant needs to diligently research each. The merchant also needs to ensure the eCommerce platform supports the desired payment processor. All of the above steps will be for naught if they are not properly communicated to the customers. Most online shoppers are savvy enough these days to look for the small lock symbol and https:// as confirmations that a transaction is secure. However, a merchant should still visually or

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