Task: 1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials, and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications, develop an interative brand-consumer communication program or campaign (refer to Chapter 5, Chapter 6, and Chapter 7) Length of the report (choose either Word or PPT
Marketing Objectives -Target Audience Vicky: -Thorough Communication objectives -Integration of marketing communication elements Minoli: -Positioning statement and creative strategy -Media strategy and media schedule Gloria: Effectiveness Measures Budget and time frame: -TV: $10,000 (daytime, evening) - $50,000 (Breakfast, primetime) -Print: $5,000 - $40,000 (size) Victoria’s Secret ‘Eau So Sexy’ (Integrated Marketing Communications Plan) Prepared by: Gloria Ko (24190063)
Secret trusts arise where a testator explains to X that they want property to be held on trust for Y and then leaves the property to X in their Will. It is also possible that a secret trust arises where in reliance on a promise to implement the trust by X, no Will is made (Strickland v Aldridge 1804 9 Ves 516 REF1). The onus of proving a secret trust is on the person claiming that it exists, on the balance of probabilities - the 'ordinary civil standard of proof' (Re Snowden 1979 3 All ER 172 REF2)
be easily acquired through the internet. When considering network security, it must be emphasized that the whole network is secure. Network security does not only concern the security in the computers at each end of the communication chain. When transmitting data the communication channel should not be vulnerable to attack. Definitions – Computer Security : generic name for the collection of tools designed to protect data and to thwart hackers – Network Security : measures to protect data during
be easily acquired through the internet. When considering network security, it must be emphasized that the whole network is secure. Network security does not only concern the security in the computers at each end of the communication chain. When transmitting data the communication channel should not be vulnerable to attack. Definitions – Computer Security : generic name for the collection of tools designed to protect data and to thwart hackers – Network Security : measures to protect data during
With the growth of Internet, the usage of group communication becomes more popular. These applications include the pay TV channels, secure videoconferencing, multi-partner military action, wireless sensor, and ad hoc networks. In today’s era, information security is the prime concern as with the technological advancements, the attackers are provided with more powerful and sophisticated tools. Today, the Internet is not totally secure for privacy. The usage of multicast applications increases day
What You Get (WYSIWYG)” is not true if the misuse or hacking is there. One can transfer secret information through internet using Steganography
PROFESSIONAL SUMMARY: Accomplished 20 years in leadership, management, training, and curriculum development of 25 years of military career with a Secret security clearance . Proven track record in database managing and managing the full scope of operations in high-profile, high tempo settings. Skilled in troubleshooting and identifying procedures needed to maintain a reliable and efficient GCCS network in order for the system to run smoothly and efficiently with a proven ability to develop and
Steganography is art of hiding the secret message within an ordinary message and extraction of its destination. Steganography take cryptography a step farther by hiding an encrypted message so that no one finds the existence of the message. If anyone scans your data will fail to know that it contain encrypted data. Steganography maintain the secure communication between the communicating parties. There are different techniques that are used for hiding the secret data as Steganography, Cryptography
Chapter: 4 Summary Basically there are two hiding techniques and those are Cryptography and Steganography. In cryptography an encryption and decryption keys will be available for encoding and decoding purpose respectively and it is having triple key to provide secured data to the receiver safely. Now in steganography not only encryption and decryption are to be done but there is cover media to