10 Important Advantages of Social Media

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

As company is offering affordable price range to the customers so company also needs to cut its expenses to remain profitable in the future. Social networking sites cost-effective source of marketing. The traditional marketing methods involve TV, radio, print media etc. But all those traditional sources are limited in range (NRPA, 2014). Social media marketing help to focus on mass number of audience within limited time.

From a company standpoint, a social media can be used to capture different customer insights and better follow the trend. If some social media users were looking for a specialized product and were not able to find such product,

Promoting products and services via social networks is best done via posting/ 'tweeting/ sharing photos as content. This form of advertisement also allows you to successfully build a brand image. Brand images allow businesses to construct online personas that can attract customers and traffic to a page. The more traffic your brand attracts via social media the higher the amount of click through to your products page or website.

Over half of all adults use social media, and 70 percent of Facebook users visit the platform daily. It is important to maintain and regularly update your online social media assets. These are the avenues that draw consumers to your main webpage and eventually will result in the consumer patronizing your venue. The more times you can deliver your brand message to a consumer, the more likely that consumer is to patronize your establishment. You can use different mediums for different promotions. For instance, you can use Facebook to introduce regular blog posts to your audience while using Twitter to promote last-minute deals such as a drop in room rates due to low occupancy.

Social Media Marketing is in essence using any social outlet such as Facebook or Twitter to promote/marketing a business, product or service. You yourself probably already use one or more of

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.

While it is important to use social media to your advantage as part of your marketing campaign, there are other strategies you should also employ. You should not rely on social media by itself. You also want people who interact with you personally and will sign up for your email list. Having a great website will help you accomplish those feats. Encouraging

Social media is also an important factor that influences the growth of industry. This media gives easy and convince approach to industry for reaching the target market and customers and promoting the products to ultimate consumers. Today, this source has become an important tool for marketing the product. Many companies

Social media marketing is one of the most effective marketing strategy but it is the not the only strategy. It works very well along with the traditional marketing practices like advertising in print media like newspapers, magazines and pamphlets. It is most compatible with email marketing by which you can reach millions of prospects in less time.

Social Media -The main advantage of the social media sites, they allow identifying customer preferences and behaviors. Today, it is about how the information is presented to

However in the last years social media platforms plays an important role in the customers search process such as Facebook, Twitter, blogs, the goal however is not regarding the technical aspect of the product but getting someone else opinion in the product category and eliminate some brands considerate bad and critics them.