11.1. Summary And Significance Of Findings. The Findings

The Internet has been changing the world since it is created. As a part of new media, social media is a fundamental shift in the way we communicate. It has been helped to create a digital global village that 26% of the world’s population is using social media and the number is keep increasing. (Qualman, 2013) This essay will attempt to discuss how has the social media changed the public sphere, mainly focus on the improvement of public participation, social relations and information dissemination. Also Mainland China is taken as an example to show that social media enabling democracy in a developing country. Social media is also being used in good ways to spread information. There are some disadvantages to be analyzed, too. The issues like lack of privacy, social media violence and social media out of control will be discussed in this essay.

Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

Traditional media was a one-way street limiting the ability to give any thought on the issues at hand. Social media, however, offers a two-way street effect that enables the user the ability to communicate. Social media is a great tool for both keeping in touch with family and friends, as well as staying up to date on current affairs worldwide. Social media and networking sites have become popular these days and people of all ages, denominations, color and creed are meeting online to interact at social media websites.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

Appropriate technology, such as social media, affecting communication during the crisis situation and how these technologies may be used to enhance communication

The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and

Organizational behavior plays a vital role in the success of an institution. It is essential for a leader to be knowledgeable on organizational behavior and how to manage conflict. Often times, conflict arises from the absence of or poor communication. Social media has become one of the leading means of communication.

Analysis of survey data from more than 300 local government officials revealed strong evidence of a positive impact from social media on the ability of an agency to control and manage a crisis. (Graham, Avery, & Park, 2015).

Another aspect that needed closer attention after the attack was the channel of communication when the disaster happened. There needed to be a reliable channel that wouldn’t be affected by the failure of the corporate system. Over the years, social media usage as a communication channel has come in handy. It has been used to create a strong collaboration between corporate to client and corporate to corporate for communication purposes. Various corporations can communicate the progress of the data recovery efforts to both their workers and clients. For example most clients would get depressed by failure of a system that manages their data, hence, an assurance of data safety would calm their anxiety in the wake of the disaster. Facebook, Twitter and Linked In are the widely used social media channels for communication because of their robustness, ubiquity and they are free to use.

The influence of social media differs from country to country and the impacts, advantages and disadvantages changed in the course of time especially in foreign countries.

In a new form of protection and communication, social media is the main thing that everything is using in today’s times. Marketing employees have positions as titled as social media directors. Companies have people watching and monitoring everything that happens with their social media reputation all hours of the day everyday. Young people are seeing the power of social media everyday with teachers demonstrating how fast a picture can be shared across the world. Social media is relatively new and could possibly open many gates for communication. This depends heavily on who is publishing information and news on social media. If news spreads fast on social media, then the use of it can be used for emergencies. If many people are

In their article "Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium,” published in 2011 in Administrative Theory & Praxis Vol. 33, Iss. 3, pp. 325-340, authors Thomas A. Bryer and Staci M. Zavatarro introduce the rising trend of social media use in public administration, in both government agencies and nonprofits. As public administration scholars and practitioners themselves, the authors sought to analyze these trends further, and to explore more comprehensively how social media technologies are utilized in public organizations, as well as these methods’ outcomes. The article is laid out as follows: First, the authors attempt to define social media; second, they identify common challenges and obstacles that public organizations face when utilizing social media tools ; and finally, they identify areas for future research. The authors hope that ultimately their research will provide assistance to those public administration practitioners interested in successfully utilizing social media.

Numerous case studies have indicated the important of the social media toward the organization. Social media allows organization to engage directly with stakeholder. This is the major characteristic why social media is popular in the 21 century. Two widely used means of online image construction and relationship building are blog and microblogging service. Those blog and web logs usually allow reader comments, and often use tags to permit topical searching. Social