Essay about 12 Angry Men Persuasion Techniques

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Who are "Those People"? The poor/underprivileged.

Persuasive Methods:
Logos: Appeal based on reason or logic. Logical reasons or examples/the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Juror 8:
• asked the jurors to discuss this for just an hour; won’t “send a boy off to die without talking about it first”
• made each small point of his persuasion very easy to accept and as logical as possible so none of the rest could easily object to it
Juror 4:
• a stockbroker who refuses to budge until he is presented with sound reasons for changing his mind

Ethos: Appeal based on the reputation and character of the speaker. The source's credibility, the
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Similarity: Find Similarities and point them out. Show similarities between you and your prospect, customer, or donor. Show that your thoughts, ideals, social class, and appearance are alike.
Juror 9:
• noticed that another juror wore glasses just like one of the witnesses because of the marks on his nose
Juror 5:
• a man who was reared in a tough neighborhood slum, and who sympathizes with the plight of the accused and thought about if he was in the same situation, and how many people would jump to the same conclusion because of where he is from

Storytelling: Stories allow people to persuade themselves. A story will lower a prospect’s resistance, make complicated things easier to understand, and perk up their emotions.
Juror 11:
• a foreign-born watchmaker focuses the jury on the beauty and responsibility of the American judicial process
Juror 12:
• often strays off course with advertising stories and slogans

Analogies/Metaphors: When you can relate your scenario to something that the prospect already accepts as true.
Juror 8:
• presents a knife identical to the murder weapon--a weapon that the jurors were certain was

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