Stratus Winery BUSI 2208 H Introduction to Marketing Winter 2010 Assignment 2: Individual Case Study Professor Diane Isabelle Thursday, March 4 2010 Table of Contents I. Executive Summary 3 II. Problem Statement 3 III. Situation Analysis External Analysis 3 Internal Analysis 5 IV. Segmentation Analysis 6 V. Strategic Alternative Alternative 1: Golf with Stratus 9 Alternative 2: Learn with Stratus 9 Alternative 3: V.I.P. After Party 10 VI. Recommendation 11 VII. Implementation 12 VIII. Conclusion 12 IX. References 13 X. Appendices 15 I. Executive Summary Stratus Vineyards is With per capita wine consumption increasing and per capita beer consumption decreasing, Stratus has the opportunity to capitalize on Canadian drinking preferences. While Generation Y has become the new shopper (Neilson 2009), they have the least discretionary income of all the generational cohorts and the younger portion is not legal to drink alcohol in all provinces of Canada. Stratus will be challenged to target the largest buying power in Canada.
The Carnegie Steel Company was a successful factory, which employed many hundred of workers. Andrew Carnegie, who was the owner of the company, wanted a large successful business, which he had achieved already, but he was always looking for ways to save and make more money. By 1892, unions had been formed
• Budget management analysis is used by mangers as a tool and helps determine that all resources available are being used efficiently. The budgets are determined yearly and are based upon the previous year’s budget and variances. This paper will discuss specific strategies to manage budgets within forecast, compare five to seven expense results with budget expectations, describe possible reasons for variances, give strategies to keep results aligned with expectations, recommend three benchmarking techniques, and identify those that might improve budget accuracy, and justify the choices made.
Hydromaint Year During Hydromaint's audit, you and Pam had a number of discussions. You, Pam, and Mike Johnson are generally satisfied that the accounts are in accordance with GAAP and are supported by underlying facts. Pam tested Jerry's pension accounting (which she found to be correct) by preparing a
Engagement Objectives * Provide our report on the examination of PTP's financial statements by February 5, with year-end fieldwork to begin January 14, 2012
Unit 4222-366 Understand and meet the nutritional requirements of individuals with dementia Outcome 1 Understand the nutritional needs that are unique to individuals with dementia 1 Descride how congnitive, functional and emotional changes asspociated with dementia can affect eating, drinking and nutrition.
Income and Expense Statement to summarize her financial transactions for a month. Claire saved her
The income statement provided represents the financials for a five year reporting period - 1998 to 2002.
The reason that Huffman Trucking uses the business structure that they have is to maintain the solid structure of the employment, and maintain the growth of the business in the industry of logistics. Huffman Trucking is a company that prides themselves on the idea that taking care of the employees will help the employees will take care of the customers, and the revenues from the customers will help the business and the stock and stakeholders maintain their edge. Huffman Trucking is a leader in the industry of logistics, and is one of the larger corporations that are in operation. The contracts that Huffman Trucking has are strong stable contracts that will help the vision and mission of the company to be successful in the completion and achievement of the goals that they set for the organization. Huffman Trucking has a strong foundation and the future of the organization is solid with the contracts that are in place from years to come. The services that Huffman Trucking offers to its customers are services that can
Handout 1 — LOL Draft Income Statement and Excerpt From Tax Footnote as of December 31, 2010
Budgets serve five main purposes; planning, facilitating communication and coordination, allocating resources, controlling profits and operations and evaluating performance and providing incentives. The budgeting process requires both technical and interpersonal leadership skills to achieve each of these purposes effectively. The director’s memo demonstrates several short comings in the budgeting process. The director instituted the “responsibility accounting system” as a means of evaluating performance. However, the DPW director has not consulted Sam in the budget process. Sam understands that his total expenditures are impacted by relatively unpredictable events that contribute to an uncontrollable element of his cost. The
BUS827 Astor Lodge and Suites, Inc Case1 Hints Dr David Gray Email: firstname.lastname@example.org Astor Lodges Caase 1 1 Case Questions Problem Losing Money: Astor Lodge & Suites, Inc., a 250 property hotel chain, is about to post its fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planned initiatives and budgetary needs for fiscal 2006. 3) Show how their staffs prior and planned initiatives and expenditures contributed the company's EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) - the corporate performance metric recently
On the other hand, Hauptmann indicated that Reliant wanted to renegotiate the current agreement, but over stated their supply throughout the negotiation. Also, they communicated to Pacific they only wanted to make a commitment for a two-year contract renewable. But the style of Frederich Hauptmann’s, senior purchasing manager for Reliant Chemicals in Europe, negotiation tactics was that of power. He was only brought in four weeks prior to the Pacific and Reliant contract talks. Hauptmann stated that Reliant did not want to over extend their obligation and did not agree on Pacific’s analysis and minimum requirements. Zinnser communicated that they pleased with the current relationship with Pacific but was concern ed for about the Future. Reliant felt that Pacific’s basic formula price on VCM was currently fair, but might not remain competitive in the near future. Hauptmann wanted Pacific to freeze the minimum projections for two years and then they would increase it in the third year. Fontaine and Gaudin were very surprised by this outcome and tried repeatedly to persuade Hauptmann that the minimums were understated and that the PVC market was going to prosper beyond Reliant’s forecast. New information will frequently come to light during a negotiation, and negotiators need to manage the paradox between sticking with their prepared strategy and pursuing a new opportunity
The Wilkerson Company is in the business of manufacturing valves, pumps, and flow controllers to sell to companies that manufacture water purification equipment. The company started out with a very unique and more efficient way of designing the valves and it was better than any of the other competition that also made valves. And this actually helped them establish a loyal customer base since they were so innovative and had the best quality at the time. They are looking for help since they are having issues with the decline in their company’s profits. The company wants to figure out exactly how and why their profits are as low as they are by reaching out to their controller and manufacturing manager. They want to seek additional help and
Since you are well trained in budgeting, you have decided to prepare comprehensive budgets for the upcoming second quarter in order to show management the benefits that can be gained from an integrated budgeting program. To this end, you have worked with accounting and other areas to gather the information assembled below.