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Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010
Department of Accounting, Graduate School of Business, Stanford University, Stanford, CA 94305, USA Received 2 March 2002; received in revised form 14 January 2003; accepted 27 January 2003
Suffer the Little Children is an amusing sci-fi story written by Stephan King. The way the author expresses the story, gives the reader open space for imagining. The short story is about an old school teacher who faces uncommon difficulties. The leading role Miss Sidley is obligated to deal with a class of children unlike any other. These children are characterized as ‘different’ in a bizarre abnormal way. Miss Sidley’s actions base on her increasing level of fear, as she act in ways she never thought she would be capable of doing. As her fear phobia grows so does her ideas of getting rid of children, which eventually leads to murder.