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Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

This paper was conducted as a Discussion Board Post assigned by Professor J. Reinke of: Liberty University, Graduate School of Business, Lynchburg, Virginia 24515.

Fall 2009 This case was prepared by Itir Karaesmen and Inbal Yahav of Robert H. Smith School of Business at University of Maryland, College Park. The names, locations, and other information included

Steven H. Appelbaum Professor of Management, Faculty of Commerce & Administration, Concordia University, Montreal, Quebec, Canada

* Stern School of Business, New York University, New York, NY 10012, (212) 9980864, fax (212) 995-4218, http://www.stern.nyu.edu/networks/, neconomi@stern.nyu.edu Copyright ©, N. Economides

| Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate:

Edwin Van Dusen, Brian Fox and David Welch (MBAs 2004) prepared this document under the supervision on Professor Sonia Marciano. Copyright © 2003 by the Kellogg School of Management. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording, or otherwise – without the permission of the Kellogg School of Management.

Brian J. Franklin, BBA Accounting ‘12, College of Business and Public Policy, University of Alaska Anchorage, 3211 Providence Drive, Anchorage, AK 99508, 907-268-4233 Ext. 401, bfranklin@frontiertutoring.com

This document is authorized for use only by Albertina Dias at ISG Business School until September 2013. Copying

Steven H. Appelbaum Faculty of Commerce and Administration, Concordia University, Montreal, Quebec, Canada Normand St-Pierre Canadian Imperial Bank of Commerce, Montreal, Quebec, Canada William Glavas Pratt and Whitney Canada, Montreal, Quebec, Canada

Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010

Department of Accounting, Graduate School of Business, Stanford University, Stanford, CA 94305, USA Received 2 March 2002; received in revised form 14 January 2003; accepted 27 January 2003

Irene Yousept, University of Newcastle upon Tyne Business School, UK Feng Li, University of Newcastle upon Tyne Business School, UK

Suffer the Little Children is an amusing sci-fi story written by Stephan King. The way the author expresses the story, gives the reader open space for imagining. The short story is about an old school teacher who faces uncommon difficulties. The leading role Miss Sidley is obligated to deal with a class of children unlike any other. These children are characterized as ‘different’ in a bizarre abnormal way. Miss Sidley’s actions base on her increasing level of fear, as she act in ways she never thought she would be capable of doing. As her fear phobia grows so does her ideas of getting rid of children, which eventually leads to murder.

Temp. Assistant Professor, Accounting & Financial Management, The M. S. University of Baroda, Vadodara, Gujarat, India.