1920's Film Industry Analysis

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

During the early 1900s, the film industry had just gained popularity but the films during this era were drastically different from films today. Films during this time were done in white and black, were much shorter, and were without sound. In this silent film era, no star shined brighter than that of Charlie Chaplin. Chaplin is without a doubt the biggest name of film during this or possibly any era. In fact, Chaplin should be considered the greatest influence of the film industry in the 1920s because of his fame in silent film, his career as a director, his controversial satire, and the popularity of The Tramp.

To begin with, some background information on movies and Hollywood in the 1920’s. In the 1920’s, movie attendance soared (The Rise of Hollywood par. 4). As stated in the introduction, with the influx of money in the American economic system, the average person also had an influx of time on their hands. The normal solution was to spend that time on entertainment and movies were the perfect way to do that. By the mid-decade, movie attendance rose to fifty million and only increased from then. The five main movie studios were Warner Brothers, Paramount, MGM, RKO Radio Pictures, and 20th Century Fox (Dirks 1). Before these studios were formed, every aspect of making movies was separated into different companies. The aspects may include filming, editing, or distributing. With the spark of interest in movies, these five companies took it upon

The Golden Age of Hollywood was a time when Hollywood hit its peak successfully and economically, starting with the late 1920s, and met its decline due to corruption in the late 1950s. One would ask the question: “Where did the name Hollywood come from?” The name came from Harvey Henderson Wilcox and his wife, Daeida, who were owners of a small ranch west of Los Angeles. According to u-s-history.com, “Daeida, who, while on a train trip east met a woman that described her country home in Ohio, that had been named for the Dutch settlement of Hollywood. Liking the name, Daeida christened their ranch 'Hollywood,' upon her return.” (History of Hollywood, California) Movies during this time period became a vital form of entertainment for all Americans during this time period. By the 1910s, Hollywood was combined into its neighboring city Los Angeles, and many motion-picture studios began to open. Moviemakers rushed to Hollywood, and competition started to become widespread between directors and producers. By 1910, the first motion picture was made in Hollywood, titled In Old California, and soon enough, Los Angeles became second to New York in producing films also because of it’s quintessential weather for movies to be made in all year long during this time. As Hollywood began to industrialize, filmmakers began to work on the image of a “star”; they would continuously use these highly-paid actors in order to achieve a form of comfort for the general audience of the movies. Seeing

In fact, Webb notes that today, only one major studio still exists in the city, as most back lots have turned into offices that coordinate filming activities elsewhere. This small fact proves that “Hollywood has always been a concept as much as a place” (xi), a symbol people reference for the movie industry, no matter where the movies were actually produced.

The 1920's also saw the growth of the motion picture industry. It was highly influential and helped shape popular culture by promoting the diffusion of common values and attitudes nationwide. Soon movie studios began building elaborate movie palaces in cities, and by 1930, the movie attendance grew to about 115 million. Movies performed many purposes. It created national trends in clothing and hairstyles and even served as a form of sex education.

This further demonstrates how the affluence of that period enabled people to support this industry and help its enormous growth. It was during the roaring 20s that the first real celebrities began to appear, with the ever-increasing role of cinema having a huge role to play. Similarly their fame contributed to the growing status of Hollywood and the American film industry. (Source J). Charlie Chaplin is one example of an actor that gained worldwide recognition in the twenties; he was particularly famous for his ‘highly visual style of acting’ (Soucre J). The 1920s was often referred to as “The Golden Age of Hollywood” (Source G) emphasizing how this period represents the era of greatest output in the United States movie market [an average of 800 films were produced annually]. ‘The cinema came of age in the 1920s and Hollywood confirmed its position as the “dream factory” of the English- speaking world. It was there that fame and fortune could be found.’ (Source J) This also highlights the growing image of Hollywood ‘throughout the roaring 20s, which started to represent wealth and achievement. ‘The establishment of the Academy Awards showed the maturing cinema as an industry confident of its own technical and artistic standards.’ (Source J) This further shows how there were many other expansions and transformations from this industry that occurred during this period. Artists, directors and other personalities of the film making industry received acknowledgement and recognition of their work in this industry. ‘The awards soon acquired international status’ (Source J) showing how Hollywood’s film industry developed into a global sensation that was supported by people all over

The 1920s was a time of great economic success. It was a time of many new things including the introduction of the car as well as the movie, or motion picture. The 1920s saw the use of a car for the average person, not just the rich and famous. They also saw the launch of the movie industry as well as Hollywood. In the 1920s there were many great inventors and businessmen, including Henry Ford, owner of Ford Motorsports, and D.W. Griffith, the first producer and director. These will be the two people that will be discussed in this paper.

An example of a talkie is the film, “Bright Eyes.” In 1934, Shirley Temple starred in the film as a young girl who lost her father to a plane crash. The film is a comedy, yet audiences were able to relate to the young girl as she finds her way through custody battles and more (Document 3). This was also the beginning of movie theaters. Movie theaters began to take the streets between 1900-1920, where people would pay between five to seven cents to watch around an hour and a half film (Document 1). There were a variety of ways to watch films, such as drive-in movie theaters. In drive-in movie theaters, the viewer would drive into a lot with a big screen and watch the film from their car. However, these were very popular in the 1950’s as apposed to the roaring twenties (Document 6). By 1920, such men had been replaced by teams of specialists. Another significant change was the relocation of the industry from the east coast of the United States to Hollywood, a suburb of Los Angeles in southern California. A third important trend was the emergence of several film studios that came to dominate production and distribution during the interwar era. By 1930, the structures and formulae of modern commercial motion pictures had been

traveling circus presentations. They were marveled at, yes, but their use as a form of entertainment was limited and not considered, until on April 14, 1894 in New York City, the Holland brothers showed short films to the public in their arcade, using two rows of kinetoscopes. This started a country-wide fad, and the idea of showing movies gained speed. The film industry began to grow, until the 1920's, when it truly became an industry and movie theaters showing double-features had become common to most towns. This is when Hollywood studios began gaining ground as the place to be for actors, directors, writers, and anyone who was anyone in the film world. In the minds of the average American, Hollywood conjured up images of glamour and sophistication, of movie stars and lazily drifting smoke and reels of film flickering in a dark room. Hollywood; another world in of itself.

Hollywood underwent this transformation extremely well and by supporting the war effort they showed to be extremely successful. This proved to be true by its production of better quality movies. As well informing and providing propaganda to American soldier and civilians. Hollywood profited largely financially. World War 2 proved to be in fact a great time for Hollywood. This was evident in the fact that the Big Eight combined profits rose from 20 million in 1940 to 35 million in 1941.There profits then rose even more in 1942 and grew even more in the next three years after.

Even though there are so many positives that Hollywood and the film industry were able to produce for the American people, it did not come without its own hardships for the film industry itself. The cost of a movie, which in itself is not just the movie, it is the building and materials to screen the movie, the food to give to people there, the production costs to even film the movie that has some liveliness to it that is required in a short number of time- it is so many things! During this time, the phrase ‘time is money and money is time’ could not be more true than ever before. Consider this, today, the cost of producing a movie can range from one million dollars, to easily well over $100 million… it is a lot of money! During a time when money was scarce, funders were few, and resources were expensive, creates a difficult time and space for the creation and full production and deliverance of a movie.

Hollywood has influenced American history since it began. It boosted and shaped the morale of a nation for almost a century. But Hollywood has not only been the influencing American society, it has been influenced by American society. In the 1920s, American society was booming; people were getting rich, spending and borrowing money, and they thought life was looking good. Then in October of 1929 the stock market crashed. Many people lost all they owned. People had invested all their money into the banks before the Crash. After the Crash, the banks had nothing. People were destitute. They had no money to pay for their houses, electrical bills, and food. It became the Great Depression. Likewise, Hollywood was impacted by the Great

The fear of communism impacted hollywood in a way where they were restricted from producing certain films, leading them to wanting more

Analyzing the studio system simplistically we see basic capitalism. In the 1920’s movies became more popular, so fulfilling the rules of basic supply and demand, studios were formed to profit from the insatiable public desire to see more films (in