1940 Chevy Ad Analysis

Throughout society car sales were always fluctuating. As a result car manufacturers began to use a different approach to increase sales. They began by targeting specific groups thoroughly, and studying common interests shared between specific age groups through advertisements. The advertisements produced by Chevrolet and Mercedes-Benz are all pointed toward unisex, middle aged, working class Americans. The three main advertisements are the Chevrolet Malibu, 2010 Chevrolet Camaro, and a 2010 Mercedes-Benz SLS AMG.

This ad could be seen as motivating; the women in the background could motivate you to start exercising. This ad

In the beginning you believe that this woman has a gun to protect herself from the intruder, when it suddenly disappears to represent how Hillary took them away. Ofte times women are weaker than men and are at more of a risk of being attacked. This advertisement shows that a woman is capable of using a gun to defend herself if the government allows it. Because of this, this ad reaches out to women who are often home alone or feel unsafe where they live. It makes them think about what could happen if they themselves wind up in the same situation as the woman in the commercial. This could persuade them to vote against Hillary so that the option to have a gun still

On the bottom of the ad is where you see they are advertising a Jetta and it says, “getting there is just as fun”. The Mustang ad shows a blue muscular sports car at the beach with a half naked woman in front of the car. This ad shows that it is a single mans car because of the half naked woman on the side of the ad. This car portrays the bachelor life because it’s a sports car with only two seats that is meant to speed.

This is an example of a product being advertised mainly through the use of stereotypes which make the male audience feel empowered and helps the product sell. In this case, the stereotype that women can’t drive is expressed very explicitly through three forms of language. Firstly, the stereotype is expressed by a careful construction of facial language on the woman’s face, making her seem confused, scared, and unreliable behind the wheel. This form of nonverbal communication conveys the stereotype to the audience by providing a means of emotional connection- the woman’s highly exaggerated body language and facial expressions while driving. It enriches the stereotype in a very clear and obvious way, as society was more permitting of this in

Also, when women see this photo they see women the main focus, therefore the women will go and by the washer based off of how the Ad dragged them in. I picked this photo because it made me very interested in the fact that women are the main focus of the photo, and that there are no men in it at any decade. Women are targeted, and are made to be seen as the house maids. I think the Ad I sexist because no men are in the

The ad really makes sure that the product catches the reader’s attention by making the entire ad in black and white with the exception of the brand name and product in the colors purple and gold. The main focus was to sell the reader on a great body by featuring Callie Bundy, a famous fitness model. She is photographed doing a heavy rope exercise in a gym in very tight workout clothes that accentuate her fit body. Her facial expression shows she’s dedicated to the workout and even though it is very difficult, she does not seem to be struggling. In the largest text of the page is the statement, “Created by women, for

The early advertisements of the Beetle were about convincing people that the Beetle would be their first car, especially, women. But instead of making an ad to show how affordable to maintain and repair the Beetle, Volkswagen had made one of the sexist ads of all time. In the advertisement “Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen", the sexism was presented very explicitly. By saying that women were bad and careless drivers in the first line of the ad, “Women are soft and gentle, but they hit things”, and other sexist statements such as “She can jab the hood. Graze the door. Or bump off the bumper”, Volkswagen had set the sexist theme for the entire advertisement. The ad had failed to deliver

This video conveys a deeper meaning for the automobile brand Chevrolet. This commercial portrays a brand of automobile that is more than just a material possession. The message states that a Chevrolet truck is part of the family, creates unforgettable memories, and lasts for many years. This message conveys that sentimental value and memories are worth more than any amount of money that is needed to repair the truck. The emotional man and his family are worried that they are going to lose a part of their family if the truck cannot be repaired. The repairman makes a statement to the man about getting a new truck and when the man discovers an old photo in the glovebox he realizes that the truck is worth more than any amount of money. The man

I think this ad is targeted to women and parents who have children. This is because the narrator contemplates what is the best to tell his daughter that she should focus on the progress rather than the result. It is similar to Audi' mission because everyone has the rights to make progress without discrimination that can benefit everyone. Therefore, Audi of America emphasizes " Equal pay for equal work" in the commercial as "A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average." mentioned in Youtube description. I also believe Audi' car not only for men but also for women. In my opinion, Audi delivers their message effectively because they appeal their target to feel included that

In the advertisement both models are positioned suggestively on the floor. The man who is on his back and the woman who has her arm stretched over him and her body touching his side. The tie that is tied around the man's eyes, rumpled suit and messy hair is also suggestive to what has happened before this scene. While the ad clearly portrays the female as sexually dominant, it is appealing to women by suggesting that they do not even need men for sexual satisfaction. In fact, the advertisement clearly shows that the woman is completely self-absorbed in her own indulgence after using her power over the

The visuals in this print ad meets the criteria of the four powers. Seeing a young woman with blue hair is uncommon, so it creates stopping power. It’s intriguing enough to make someone want to peruse the rest of the ad. Once you read the headline, it’s easy to understand that Buick is trying to appeal to a younger market by showing that someone in their demographic is driving this car. Perhaps, the fact that she is wearing glasses could allude to the idea that a smart, young person made the decision to purchase this type of car. Also, because she is wearing a stylish necklace and bracelets, instead of a choker and black spiky jewelry, she seems to be a trendsetter with class, not just a punk rock chick that is trying to rebel against society.

This advertisement is effective because it showed in a way that it attracts potential buyers. Due to the fact that the economy has become more tough for the common citizen, advertises have embraced creative technics and rhetoric ideas in attracting more buyers and hence increasing their sales . The main audience for this particular advertisement is the family , especially that which has middle aged members. There are certain rhetoric types that have been included in this advertisement that make it attractive and appealing to men who would like to buy the car.

The business of advertising must have been pretty rough in the 1960s. What can an advertisement agency do when hired to capitalize on either counterculture hippies with their peculiar way of life who are probably too high on LSD to remember any advertisements anyway or a bustling populace which concerns itself so much with the latest fad that advertisers might not keep up on whether bell-bottoms are still groovy enough to be able to make a satisfactory profit? Well, in 1966, Fiat seemed to have the most correct answer to this dilemma, an answer as old as advertising itself: sex. This 1960s Fiat ad campaign featured attractive women and Fiat vehicles with promises of adventure and masculinity; one advertisement in particular showcases a blonde woman in a bathing suit sitting seductively upon a Fiat 1500 Spider with the caption “How would you like to get away from it all with the Second Best Shape in Italy?” Young men in the 1960s would have most likely selected the “The Most!” option (Vintage Ad Browser).

If simply looking at this commercial while watching a television show, we just assume that they are advertising the new mustang. Nonetheless, if we pick this commercial apart we will learn the selling tactics used by Ford. At the beginning of the commercial we are told that this car is affordable to anyone, even a secretary. This targets the consumer’s fears that they will not be able to afford a new car. During 1966 inflation grew as an effect of the fund for the Vietnam War. Companies were aware of such events in their society thus using practical advertising skills to lure customers in. One being, advertising a car for a low price. A larger part of the population during this time was informed that a woman made less than a man. In 1966 a woman made 61 cents for every dollar a man made. Therefore, if a female secretary could afford a Mustang, then anyone could afford it.