The 1950’s in the United States of America were characterized by a strong fear of communism, growing consumerism due to a healthy and fast growing postwar industry and the belief that the nuclear family is the heart of the American society. If we examine these three ideologies closer and oppose them to Stephanie Coontz opinion expressed in her essay “Leave It to Beaver and Ozzie and Harriet: American Families in the 1950s,”, we see that many myths existed about the 1950’s. After World War Two the American economy was on the rise due to the outcome of the war. Some astonishing figures prove that fact, over 50% of the American families moved into middle-class status. The number of salaried workers increased by 61 % and the number of …show more content…
Americans were eager to spend their money on goods that had been scarce during World War II. As Stephanie Coontz put it, “the emphasis lay on producing a whole world of satisfaction, amusement, and inventiveness within the nuclear family had no precedents:” Consumerism was also evident in a pursuit of pleasure Americans spend more money on necessities and luxuries. Credit and credit cards were easier to obtain and by that expensive things were also easier to obtain. Debt rose from $5.7 million in 1945 to $56.1 billion in 1960. No other consumer good characterized the era as much as the automobile. The cars were big and powered with accessories lots of chrome and color was marketed. A General Motors designer called the strategies of that time "dynamic obsolescence" to encouraged Americans to see their old car as out of fashion. The number of registered cars in 1945 was 25.8 million. In 1960 it was 61.7 million. This is important for us today because consumerism is ever-present today, advertisement suggesting us what we need in order to live according to certain lifestyles we wish to adept to. A second ideology of that time is the belief that the nuclear family has to be the heart of the American society (“nuclear Familialism”) After the Second World War marriage became a “national obsession”, the age for marriage fell as low as 18 years and with that the age of motherhood also. After the women
After World War II the next threat was the Soviet Union and the growing amount of communism. The fear of communism breed the conformist 1950’s, which created suburbs, consumerism, “organization men”, domesticated women, car culture, and explicit gender rules (I&J, 43-58). Communism engulfed everyone so much that people were afraid to be different. The culture of the 1950’s was not only seen in their everyday lives but shown through advertisements.
When most people think of the 1950’s or 1960’s, they think of Elvis, Greasers, jukeboxes, Woodstock, and rainbow peace signs and hippie love. Although these symbols are somewhat accurate (and very popular), not many people think about the changes society and culture went through. The 1950’s and 60’s were a time of great change and freedom for many Americans. Everything from World War II, to the gay liberation movement, to the Civil Rights Act of 1964 helped to change society. Many of the views American’s had on topics such as war, gender roles and sexual preference were changed greatly after these events and have led to our culture being what it is today. The 1950’s and 1960’s were a time where great changes took place that helped to
As World War Two came to a close, a new American culture was developing all across the United States. Families were moving away from crowded cities into spacious suburban towns to help create a better life for them during and after the baby boom of the post-war era. Teenagers were starting to become independent by listing to their own music and not wearing the same style of clothing as their parents. Aside from the progress of society that was made during this time period, many people still did not discuss controversial issues such as divorce and sexual relations between young people. While many historians regard the 1950s as a time of true conservatism at its finest, it could really be considered a time of true progression in the
Out of some of the most turbulent times in history have come the greatest ages of success and prosperity. The 1920’s and 1950’s are two eras that exemplify the spirit of triumph and wealth. In both decades, a nation thrilled by the victorious conclusion of war and the return of their loved ones from war entered into an age of capitalism and materialism, bolstering the economy and with it national pride. Some of features most common to the 20’s and 50’s were consumerism and the accompanying optimistic mindset, the extent to which new ideas entered society, and discrimination in terms of both sexism and racism.
The television gave much of the country something to do. It reflected the homogenization of the United States. People began to envision a futuristic nuclear world after the start of the Space Race between the United States and Russia to land on the moon. The United States launched Alan Shepard into space after the Soviets launched “Sputnik” in 1957 as we launched our first man in 1961. Meanwhile, computers were developed into large room size machines to do simple computations and made things portable. One of the characteristics of the mass media during the 1950’s, as the T.V., was that the sitcoms was directed to make viewers think about the idea of the perfect family living the American dream. The only problem with those T.V sitcoms was that not every American family fitted into that mold. For example, Jews, Hispanics, African-Americans, Asians, and other minorities were not portrayed as part of that image that most people wanted to imitate because these T.V. families were white-collar, middle class, and Caucasian.
Technology played a vital part in helping America become the great economic and cultural success that it was during the 1920s. New advancements, new discoveries, and new inventions improved American lives in every imaginable way but not without a few negative side-effects. As mentioned earlier, the automobile really came into play during the 1920s by making traveling a common thing for anyone who could afford a car (Trueman, 2000). Henry Ford started the Ford Motor Company, which began to mass produce affordable automobiles known as the Model-T. Ford's Model-T car became such an irresistible success that by the end of the decade, there was almost one car per family in the United States (Bruce, 1981). The automobile seemed to give people a type of new freedom, but the automobile also proved to be a dangerous item in the hands of many irresponsible people who loved to drink during the 1920s. The washing machine, telephone, and radio made their arrival during the twenties. People were discovering life to be far easier than the previous generations because of technology, but they were also slowly being driven into an industrial nation. People were lured
Coontz analyses both the weakness and strengths of the period and takes a ‘sarcastic’ approach. She is able to indicate the ideal time for the Americans pointing positive outlooks such as education, birthrate, economic expansion, jobs, family oriented culture and social environment. Her weakness about the myth of the 1950s includes teen pregnancies, poverty, marital problems, discrimination, racial and gender inequalities. She attacks the political system who continues states the goods of the 1950s but the politicians have not created and advanced the ideals and optimism of the 1950s. She categorically attacks the perceptions of people saying the 1950s was good even though when compared to the freedoms and engagements of these days, the 1950s’ thinkers are misplaced. The following quote summarizes her perspective, “This confidence that almost everyone could look forward to a better future stands in sharp contrast to how most contemporary Americans feel, and it explains why a period which many people were much worse off than today sometimes still looks like a better period for families than our own” (p. 40). Based on the historical and available information, Coontz argument may suffice because currently, nobody thinks about the future since the economic and social challenges are immense. The optimism is absent while challenges of discrimination, prejudice are fading. Hence, the article cleverly covers the
The values of the modern American society have changed drastically from how they were sixty years ago, in the 1950s. The values of today’s society consist of relationships (social), appearances (clothes), and items of possessions (technology).
With the overwhelming amount of Levittown houses, the obsession to obtain the perfect American “ideal family” as seen on TV and the unspoken agreement to fear any and all foreign ideas and values, the 1950s were revealed to be a decade of prosperity, conformity and consensus. Just ten years later the atmosphere in America was shockingly different; the 1960s were a decade of turbulence, protest and disillusionment due to the ongoing struggle for civil rights, arising feminism, and the Vietnam War.
In the wakes of both World War I and World War II, middle class Americans benefited from long-term economic prosperity. In many ways, the 1920s and the 1950s were similar, including the return to mass consumerism after war, the expansion of the auto industry, and the growth of credit. One key difference, however, was the values behind the consumerism. In the 1920s conspicuous consumption prevailed because of society’s value of increasing social status, while in the 1940s and 1950s, it was prevalent in light of family values and the value of financial stability, in addition to “social climbing.”
In the 1950’s America was a great place to live. Prosperity abounded after the war and people were able to afford new luxuries along with new technical marvels. Wages and production were up. According to our text, the gross national product went up and doubles from 1947 through 1960. (Bethel University, 2016) Along with the new found wealth came a form of independence; the automobile. People were moving away from the city and into the new suburbs. Many minorities were left behind in the cities because they either could not afford it or were not allowed to buy houses in the suburbs.
An award-winning writer and internationally recognized expert on the family, Stephanie Coontz, in her article, “What We Really Miss About The 1950’s,” states that “In a poll by the Knight-Ridder News Agency, more Americans chose the 1950’s than any single decade as the best time for children to grow up.” However, Coontz has her own view of the 1950s, and she illustrates her own opinions about this decade using strong and logical facts. While the nostalgia of the 1950s is vastly strong in some people, some fail to notice the negativity and the reality of it.
World War Two was the big boost that the United State's economy had needed to finally end the Great Depression. When war was finally declared on Japan in December of 1941, the American government quickly appropriated billions of dollars to build up the nations military. Millions of men were conscripted, billions of bullets were made, .3 million aircraft built, tens of thousands of ships and tanks produced on the production lines. Anyone who had been looking for a job before the war now had an opportunity to work, and that was exactly what millions of Americans did. Even the agricultural industry flourished. Record breaking harvests were brought in during the war, food and supplies were shipped all over the world to American troops and allies.
Times have changed; the nuclear family is no longer the American ideal because family needs have changed since the 1950's. This American convention of a mother and father and their two children, were a template of films and early television as a depiction of the American family life. Now seen as archaic and cliché by today’s standards, but the idea is common throughout many of the first world nations in the world. This ideal was a vast departure from the past agrarian and pre industrial families, and was modeled and structured as the ‘American dream’ father working, mother maintaining the household and children molded to be simulacra of the parents. This portrayal was not the standard; many communities throughout America had a different
To some people the 1960s were the best of times, to others it was a