1980s Music Videos

In today’s society, music controls the way we live our lives. The influence that music has on society has broadened throughout the years and with social media being one of the world’s top priority, the fan base and spectrum for music in general has expanded significantly. Music is used to express feelings, moods, circumstances, experiences, knowledge, and so much more. With this being the case, the lyrics of any song can be interpreted differently by each and every listener. Many song lyrics give positive messages, promoting well-being, whiles others give negative messages, promoting violence, criminal behaviors, sexual contents, and disrespect towards others. With this being said, music reflects what the public demands, and in many cases the negative messages are often times what sells more than those music giving positive messages.

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

Music can be observed as one of the oldest pieces of art and entertainment. The industry is evolving at a hasty rate, with all thanks to the exponential growth of technology. Trends have come and gone over time since media productions are compelled to accompany these changes in technology in order to keep profit. With these advancements, the experience for the music industry and the user has terrifically changed. In this essay, I argue that there has been a drastic evolution in how the way music is recorded and consumed over several centuries. Throughout this period, several pioneers have met the needs to organize craze and association of a feasible business standard for the future of the music industry.

MTV provides the artists a place to visually promote their music and publicity. Therefore, it links the music industry closer to the entertainment business. At the time, when there was some limit to non-direct fan marketing platforms back at the 1980s, musicians used to rely on radio, promotions and record shops, and that is, briefly speaking, to gain exposure. MTV is a channel that provided not only audio but video experiences to their audience which lead to a much broader audience and to a chance for the artists of better expressing their music and building brand awareness. These eventually lead more artists to pay more attention on their style of appearance, and some of them even triggered trends in the fashion industry. As the song names and band names appearing at the start and the end of the music video, it visually

How things have changed since the 1982 debut of Fast Times at Ridgemont High, as this high school parody has become somewhat of a time capsule of teen life of this time period. Here I will point to several areas of historical value, such as fashion trends, technology, as well as social interactions and a view of American youth growing up during these times.

Hip hop music originated in the Bronx of New York City over 45 years ago in the 70's. It was brought over by immigrants from Jamaica. Shortly after, it was adopted by African Americans living in the Bronx and quickly spread to other African American urban communities around the country. At first, it was a low key thing. People would host block parties and freestyle battles among themselves, it became labeled as "hip-hop". "Hip-Hop Culture", it states "By the 1980's, the music begun to receive some airplay on commercial radio stations in the U.S, largely due to catchy songs such as "Rapper's Delight" by Sugarhill Gang."(p.2) Most of these stations were broadcast in urban radio stations were targeted towards African American audiences, but it

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

The decade of the 1980 's experienced a massive sorts of changes in economics and culture, this requires a certain analysis of the time and the way culture became intertwined with economics. The culture transformed and allowed the decade to be read as an experience of cultural products between culture and economy. Through the conspicuous consumption of the decade, the 1980s encouraged a cultural shift towards complete commodification (what is this) and interaction with the market. Ronald Reagan 's presidency throughout the decade created a framework for the people, and ultimately, the culture to transform. His early and continued leadership outlined the tone of the decade and this gave a context for the theoretical work of neoliberalism

The impact of music videos is also discussed within the readings of this unit. Rogers mentions images blurring in our memories and then goes on to state that music videos can have intensified audiovisual aesthetics (309). This demonstrates the growth of music videos in recent years. Carew goes on to mention music videos being more powerful than ever before (36). These ideas are displayed in the Kingdom of Birds Awkward music video, as the interesting visuals and use of camera work created a unique

FSA practice writing prompt 12-21-16 Should an artist’s music be used for advertising? Yes, an artist’s music should be used for advertising. Artist’s music should be allowed to be used as advertising because of their music being advertised the artists are acquiring fame and money. Artists receive fame and money throughout advertisement from big famous companies offering artists to be their sponsor and these big companies will make propaganda that will catch viewer’s attention leading on to the creator of the propaganda or advertisement will play the artist’s song causing the viewer to be attracted by the advertisement and wanting to listen to the song over and over again so they go in search of more and streaming apps such as Pandora, YouTube, and Spotify. In these streaming apps you have the option to subscribe to the

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What the video tries to show is that when you look around, almost everyone you see has some problem on their mind. Throughout the music video, each spot shows each individual story of the people stuck in the traffic jam. Each individual’s stories are different but they still hurt in their own way. However, the message of the song is that everybody has different problem and ``everybody hurts`` in the same way, proving that you are never alone, so everybody needs to stick together.

women in his music and videos. Dr. Zenobia Hikes, Vice President for Student Affairs and Dean of Students at Spelman, summed up the protest- ers’ concerns in an official statement released to the press: “Spelman is concerned about the negative images of women in popular culture, particularly the misogynistic lyrics and images that constantly portray women in a sexual nature” (Cummings 2004). Specifically, those students, faculty members, and administrators who protested Nelly’s appearance were responding to a music video released by Nelly earlier in 2004, “Tip Drill.” The content of “Tip Drill” was so explicit that the video achieved rotation only on Black Entertainment Television’s (BET) late-night hit show Uncut. The video includes voluptuous

The ‘Dove Evolution’ advertisement is a perfect example of postmodernism advertising and complements the above discussion of hyper reality. The advertisement presents the full process in creating a billboard worthy advertisement. Firstly, the segment provides a behind-the-scenes look at how the model is, essentially ‘created’, and shows the audience how the ‘original’ image becomes the final product, unlike modernist advertisements which just presents an already final and ‘beautiful’ product. Emphasis on the use of photo-shop illustrates how technology has become a tool in modern day advertising and highlights Baudrillard’s (1994) view that the people of today live in an ‘unreal’ and fake world. Filming and disseminating this process “allows us to live without the illusions that modernity dangled before us” (Hart pg 9) The background classical music that has been slightly distorted illustrates Hart’s (2004) belief that “Postmodernism takes what it likes from high culture (classical music) and puts it to work in popular culture (advertising)” (Pg 8, Hart, 2004), further illustrating the idea that postmodernism involves removing “things out of their contexts, fragmenting them…and, well, playing with them” (pg 8, Hart, 2004). The final cut shows the billboard up, without showing the process of how that image came to be, reiterating Mills (1956) argument that the public would be unable to tell that it is a hyper-real image. This advertisement exemplifies Harvey’s (1990)