2.5: The Psychology Of Waiting Outline

1.1 Explain how different methods of promoting products and/or services impact on customer service delivery

Bersstein, D.A., Roy, E.J., Srull, T.K. and Wickens, C.D. (1991). Psychology. 2nd Edition. Boston: Houston Mifflin Company.

In the food industry, especially fast-food, the wait is one of the biggest problems companies could face. That’s why big chains resorted to psychological theories to trick consumers’ mind in order to make them feel that the wait is shorter. By comparing the three big chains, McDonald’s, Starbucks and Tim Hortons, this article demonstrates how companies use a similar or different hypothesis to come up with various solutions to this problem. However, it’s unclear if they succeeded in solving the problem or not. One thing that is clear from the description above is that all three branches focus one reducing the waiting lines for solo costumers, and not for groups. In maister’s paper, one of the propositions he made is solo waits seem longer than

Furthermore, I have read Psychology in minutes, as best suggested by a fellow psychologist, who criticized the other available reads. No book can prepare you enough/provide you with the required information; it is quite a learning process. This book smartly covers every stem of psychology and mentions notable psychologists, their empirical approach, research and findings which communicates through the change and human diversity over

American Psychological Association. (1996) . Publication manual of the American Psychological Association (4th ed.) . Washington, DC: American Psychological

A good portion of part 1 is spent telling us about the two systems, system-1 and system-2. System-1 operates automatically and quickly with no effort applied to it. While system-2, allocates attention to effortful mental computation.

Laura A. King (2008). The Science of Psychology. (International ed.) Published by McGraw-Hill, New York. Page 450.

American playwright Maxwell Anderson once stated in his essay, Off Broadway, that, “the story of a play must be a conflict, and specifically, a conflict between the forces of good and evil within a single person.” The most memorable characters in literature have dealt with struggles both internal and external, in terms of either heroic or cowardly means. In William Shakespeare’s play Hamlet, the title character uses either procrastination or impulse to deal with conflicts resulting in devastating consequences. The protagonist’s urge to act upon impulse and the resulting deadly outcomes speaks to Hamlet’s lack of forethought and even his fleeting madness. In contrast, Hamlet’s continued procrastination draws on many of his conflicts eventually resulting in an overabundance of spilled blood.

1: Department of Psychology, Graduate Faculty, New School University, New York, USA An extended version of this paper served as partial fullfillment for

Bernstein, D.A., Roy, E. J., Skull, T. K. & Wickens, C. D. (1991). Psychology. 2nd Edition. Boston: Houghton Miffin.

Weiten, W., & Lloyd, M. (2006). Psychology Applied to Modern Life. (8e ed.). Belmont: Thomson

The Expectancy Theory is a process-based motivation theory, which means that individuals react in some particular ways by analyzing their own thoughts and feelings (Bauer, 2014, p. 380). It has received a lot of research attention and is well-accepted by researchers. It has become a theory for explaining how people making decisions regarding different behavioral options. According to Bauer (2014), “Individual motivation to put forth more or less effort is determined by a rational calculation in which individuals evaluate their situation” (p.

American Psychological Association. (2010). Publication manual of the American Psychological Association (6th Edition). Washington, DC: Author. ISBN: 1-4338-0561-8

These constructs, along with others, influence a wide variety of disciplines in psychology and other fields. In the final week of this course, you will develop a handbook based on one of these constructs. This week, you will choose the construct that you will concentrate on for this project. The construct you choose should be based on the area in which you would most like to develop your knowledge. Your choice should also consider your current interests in psychology and support your future career goals.

There are many theories in psychology and, in this essay, there will be discussion of four theories with detail and critique regarding some key theorists and studies within these perspectives. When evaluating these studies and theories, there will be discussion of two key psychology debates.