2-Chainz Target Audience

Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of “The Last of us” by Hydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiser

The audio although normally overpowered by the visual aspect played a key role in defining and empowering the movie. The music was fast and uplifting during celebration and on

One of the fastest growing sports in America today is NASCAR,” It’s impossible to watch an entire race without seeing hundreds of advertisements from the cars to the commensals to the suits the drivers wear” (NASCAR). Even though it’s not a long term advertisement some drivers put decals of upcoming movies on the hoodies or the sides of their cars. In my advertisement analysis I looked at a racecar with the advertisement of a movie called the “Incredibles”. When a driver is winning a race, all the cameras are on that car giving the advertisement publicity.

When creating this commercial my roles were very broad. What I mean by this is I had no specific job that was set and had a special place, as an actor or cameraman would. My jobs were more so mixed and I did multiple tasks during the filming process. The first part of my job was the director. The reason that not only myself but, everyone in my group was considered a director is because we felt that there was no one specifically in charge of directing the entirety of the film. Despite the fact that all of our ideas were heard, I think that all of us being considered as the director was actually a downfall when it came to the production process. This is because, in my opinion, our group was not very productive. Although everyone’s ideas may have been heard I felt that they were not being reciprocated and we truly were not working as a team.

There’s not a lot to summarize here admittedly, and I think that sort of lends to the beauty of the commercial; the simplicity of the plot, the almost-entirely monotone setting of the entire thing, the fact that the only

For my critiques, I watched several commercials, but I stayed with the Lincoln luxury car. In the Lincoln commercial, it stars Matthew McConaughey, it shows his laid back demeanor as he is driving the Lincoln. The commercials are about Lincoln luxury car, the MKC and Navigator. I like the commercials because he just driving and talking just like a regular guy. In the ad, you don’t hear Matthew selling the car because the car is selling it self. And in one Lincoln commercial it shows him getting ready and driving off in an MKX, he is going to a party and during the whole time there is no talking, just showing him driving the MKC. Another Lincoln commercial, is when he is driving on a long stretch of road, he is quoted saying, and “I’ve been

Probably the element that stands out most in Hot Wheels: Race Off is its presentation aspects. The graphics, sound effects, and audio tracks are provide an outstanding racing atmosphere. With that said, it doesn’t go for a realistic look, like games such as the Need for Speed franchise and Asphalt. It goes

This is difficult because cool is so hard to define that what counts as cool is constantly changing and “you have to be cool to know cool” (Heath, potter, 2004), As Malcolm Gladwell states in his 3 rules “cool can’t be manufactured out of thin air” (Heath, potter, 2004), so you would need to find someone who is cool to find out what is cool. After looking at this fact it becomes clearer what taking place in their ad campaign is. They are showing artists and athletes with the largest fan bases, not underground or unique artists which better characterizes true rap. These rappers tend to cater to all audiences not just true rap enthusiasts, meaning that they have a wider fan base than rappers like yellow wolf who are exclusively underground. Since there is a blurred line between fame and cool these choices worked out because they wouldn’t be classified as the coolest rappers or athletes but are definitely one of the highest earners. This creates cool at least in urban rap culture, as there is a direct link between how much money you have and how cool you are in modern rap. This may seem like it contradicts the point previously mentioned that cool constantly changes this makes it difficult to pinpoint. It in fact helps reinforce it because what is cool isn’t only the accumulation of wealth because using

Well if you believe in the saying, All publicity is good, then the ad was a hit. It was the most contrivercial and most talked about ad that year. However, the general public was quite upset and the Twittersphere was quick to criticize and make fun of Nationwide. Later in the game, the company aired a more typical comedic commercial that feature comedienne, Mindy Kaling and superstar Matt Damon; however, the damage was done. The ad wilted in the shadow of the dying children fiasco.

Despite the subject of the ad obviously being the product itself, the brand makes the unique decision of avoiding all text and making the Hulk’s sinewy arms the visual focus of their ad. This rhetorical tactic is surprisingly effective, because along with automatically gaining attention due to the inclusion of the Avenger, with the lack of written information put on the ad, a viewer is forced to examine the poster longer, simply to understand the angle the brand is attempting to take in order to sell their product.

Movie trailers are one of the most effective advertising techniques for promoting movies. They use a number of different methods to captivate the audience and build hype for the movie. ‘Batman vs Superman: Dawn of Justice’, and ‘Suicide Squad’ are both upcoming superhero action movies. They are both aimed at a teenage to young adult audience. Both the trailers contain similar advertisement themes to make watchers excited for the release of the movie but they go about executing them in different manners.

I think this advertisement is effective at gaining the attention of the target audience. Since the target audience are all people, especially for people who like travelling and people who need to travel frequently, like business people. At the beginning of the ad, It used the Gotham City as real city, and it makes the ad looks interest, and attract audience’s attention. In the ad, first Turkish Airline introduced a new destination Gotham City. This city is never being stopped. Due to Wayne company’s effort, Gotham City has been restored. As people who like travelling, it is a greatest time to discover this city. Second, business people who travel frequently, they spend a lot of time in plane. They required high quality of service. In Turkish Airline, flight attendants provide great service, and people can enjoy the time in the

Unlike the Logan advert, the title of this film is the highest in the typographic hierarchy this is because the movie title is in a different font and weight than all the other linguistic information. Lastly, the tagline speaks to the producer’s previous successes, which builds trust between the advert and the viewer this because we remember that movie that if we had a positive experience with the movie that we can trust the producers to make another positive experience. However, the typography within the advert is defiantly secondary to the formidable image that is the main focal point of the piece. The image is very dark, very little tone or diverse color; however, the main actors face appears to be highlighted and brought to the front by using the contrast of his skin color and a black background. The main actor is staring beyond the picture plane, which means he is staring directly at the viewer, creating a level of connection between the advertisement and the viewer. The main actor is also wearing clothes that speak to the time that the movie is set within, he also appears to be wearing war paint and is unclean. Which could create the myth that he has just finished fighting or he is just beginning? The main actor

This film is an awesome idea. A real, face paced, high impact recreation of the great 2000 Audi Wakeboarder Ad. A film that is driven by action rather than narrative. Focusing on 'hyper-real living ', and using the hardcore extreme of stunts to pay homage to a real game changer in advertising, bringing it right into the modern day by combining suspense, and high-energy shooting styles to create a thrill-seeking, adrenaline-soaked, epic journey that leaves the viewer with a real ‘wow’ moment on realising the final twist. Innovative, iconic, and essentially, the kind of film that brings the viewer right into the heart of the world of Audi

title of the film, as it looks like James Bond is going to embark on