2008-2009 Bipac Market Research Report

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

Employee representatives’ concerns are the ability to maintain current standards of living, having benefits that will allow them to live comfortably at retirement age and maintain all jobs possible within a viable industry. In addition, their health, safety, and changes in workplace are of concern as they can affect their input and position.

It is refreshing to have an employer declare its most important guiding principle is its ‘commitment to members.’ Investing in its personnel by providing “education, personal enrichment and professional development that enables them to utilize their individual strengths to achieve our collective mission of offering the highest quality of service to the public” (CSP, 2011).

The topic was being studied through outreach campaigns, and using a list that government agencies and employers provided to

According to the U.S Bureau of Labor Statistics (BLS), the 2010 average salary for marketing research analysts was just above $67,000 and jobs are expected to increase by 41 percent through 2020 (Scott, 2017). In creating a clear focus on culture, work, and collaboration with employees, providers, and patients emerge a process of open communication. In the business arena, Director of Cultural Transformational usually hired as market analysts, and they work with experts in finance, natural resources, and policy to provide information that shapes how companies grow (Scott, 2017). Leading the way in supporting a rapid transformation of people in shifting the current value of the past to the future of a growing gap at what works and what is

The reason we decided to participate in a staff survey was because the company was expanding rapidly and we wanted to ensure that we continue to have a happy workforce. We realised the best way to do this is by encouraging feedback from our staff.

This method will help them find and appreciate possibilities together for pursuing enduring resolutions that will positively impact communities, future generations and the company. It will also ensure that both the company and the communities will always understand each other 's interests, issues, needs and concerns. Also, they support programs and institutions that contribute to building an educated and engaged workforce7. This enriches the individual’s skills and also provides skilled workforce for the company as they will be operating in a knowledge and skill rich environment.

Skocpol (2007) shows that while as early as 1960 a number of national public interest groups were structured in a way that promoted grass-roots activism and required a number of local chapters. These membership groups gained the strength to engage in activism through the number of members they were able to mobilize. These interest groups, then, could claim to be representative of the general public’s interests because they were made up of members of the general public. However, Skocpol further argues that beginning in the 1970’s there was a shift toward more professionally run organizations. Instead of recruiting members to volunteer and mobilize, these new groups featured predominantly professional members and functioned through the use of lobbying. Instead of a high number of members, these new groups were primarily focused on raising money in order to lobby for more narrow interests. In 2001, only 12% of all Washington interest groups were associations of individuals (Schlozman et al.

3. Allow all employees to participate in decision-making processes and to understand their jobs better

The two primary types of interest group in the United States are the Economic group and the Citizens group. However, both groups are well-defined as an organization that aggressively seeks to influence public policies (Patterson, 2013, p. 220). Also, the Economic and Citizens group are comparable to the political parties in some ways; however, they vary from them in significant ways also (Patterson, 2013, p. 220). Also, the Economic group is primarily organized for economic reasons that also engages in political activities to seek promising guidelines from the government (Patterson, 2013, p. 222). Furthermore, Economic groups are the most efficient and well-organized group due to their business activity being their primary purpose (Patterson,

One thing that took me by surprise was Grossmann’s assertion that liberal advocacy groups outnumber conservative ones. I had always assumed the opposite, because interest groups conjured for me traditional lobbyists like the NRA, Big Tobacco, pharmaceuticals, and corporate interests. But after reading that analysis I looked up liberal and progressive advocacy groups and learned that while they may not have the financial resources of some conservative lobbying groups, there are large numbers of small, grassroots organizations that work as a counterpoint to those

The employers use its solutions to streamline benefits processes, keep up with complex regulatory requirements, control costs and offer a greater variety of plans to attract, retain and motivate their employees (Gupta, 2013). Some of its customers in this segment include: Brooks Brothers Group, Morganite Industries, Fehrer Automotive, Vangent, Inc (Gupta, 2013).

Arimount is a well-recognized company specializing in beauty and personal grooming products that has been in operation for 20 years. The company is pondering the release of a new personal deodorant product into a very competitive market. The company’s research and development department has created a new chemical that has proven effectiveness for up to 5 days provided the user does not use a soap on the treated area. Arimount will face stiff competition as a new entrant into the United States deodorant market where the company will initially distribute its product. Established companies have extensive portfolios and strong brand recognition with large marketing and advertising budgets,

Our task for this project was to play a virtual stock market game on www.marketwatch.com. We had to read market related news and then buy and sell stocks of NASDAQ based on that news. I started playing from the 9th February till the game ended on 21st April. At the end of the game, my ranking was 11th out of 24 players and I had made a profit of $5401.48 at the end. I had actively taken part in this game, playing most days of the week when possible. I have learnt that stock prices do follow a random walk like we learnt from this course and that any new information that affects the stock prices has immediate

Besides, power imbalance between employer and employee in the workplace seems to be unavoidable. As noted by Wilkinson et al. (2014), employees are citizens who have the right to be informed and consulted; therefore, the aim of employee voice is to communicate with management and express employees’ concerns about their work situation. Nevertheless, in recent years, decreasing union density has gradually shifted the form of voice in most organisations and countries from collective and unionized channels to direct and individualized mechanisms (Wilkinson et al., 2014).