2008 Argument- Corporate Sponsorship in Schools
It’s the big Friday game and it is the last play and you look up to the scoreboard but instead of seeing the score, your eyes directly go to the big golden arc that’s placed smack dab in the middle. That is corporate sponsorship’s main goal: to make you automatically think of them. Corporate sponsorship has become so prevalent in schools that it is becoming the norm. Even bigger of a problem is that nothing is stopping from that occurring. It should be obvious that corporate sponsorship in schools are negative to those involved. However, the sponsorships can have some advantages to them that occur throughout the partnership. Although corporate sponsorship in schools may have some benefits, they
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There are many negatives to corporate sponsorship yet they do not overshadow the positives of having corporate sponsorship in schools. One major negative to having corporate sponsorship in schools is the distraction from learning that occurs. The students may get easily distracted by bright ads or large lettered posters hanging in the classroom as they try to take an exam or learn a lesson. Personally, I would be unable to focus on the lesson when all I can see is a luminescent golden arc with a bright red background poster hanging right next to it. Apart from distracting students, an ad could in a remote way cause social issues for certain students. For example, a student who does not “fit in” socially because they do not go along with a certain ad could be criticized by their peers because of that reason. Another negative to having corporate sponsorship in schools that is worthy mentioning is the negative influences that an ad can have on students. Such as an ad for a pub or bar towards college students that could be seen by high school students could influence some to participate in underage drinking. Lastly, corporate sponsorship in schools could inadvertently offend or harm the feelings of those who view them, whether it be the students or the staff. Such as a person who is a vegetarian could be offended by an ad for a burger joint. In all, corporate sponsorship in schools surely contain negatives, and there are a multitude of
In today’s market driven society children can’t escape ads and their marketers, even their schools are filled with the advertiser’s products distracting the youth from learning.
Advertisements also affect a child's own identity because "advertising manipulates [children] through their insecurities, working to define normality for them" (Source C). Children, especially pre-teens and teenagers, are essentially going through a multitude of crises with the most prominent one being and identity crisis. Figuring out who one is, is a vital step towards adulthood and independence, and with advertisements altering children's thoughts and ideas, their futures are not looking as bright. Without a sense of self, humans are nothing. They are simply mindless creatures just trying to survive. They have no intellectual independence and therefore, inventions, ideas, and discoveries will begin to slowly diminish. But, the manipulative ways of advertising can in facts be positive. With 15,312 promotions and public service announcements seen by children and teens annually (Source A), the world has a high chance of new generations of innovators and environmental heroes. If advertisements can, in a sense, manipulate children into doing positive things and taking actions, then yes, advertising to children is an extremely clever thing to do, and will benefit not only the viewers, but the world in
In the article, Every nook & nanny: the dangerous spread of commercialized culture, written by Gary Ruskin and Juliet Schor, the authors argue how corporations have had great influence on schools, television, movies, internet and other forms of media culture through advertising. Prior to 1989, advertising was not accepted in schools. Chris Whittle convinced schools to accept adverting by offering to loan TV sets providing children to view 10 minutes a day of news, banter and at least two minutes of advertisements through Channel One. Food and beverage companies soon entered the schools with ‘sponsored educational materials’ fed in their TV advertisements to the mass audience. Companies began ‘Ad creep’ because
Rhetorical Analysis of “As Bad as They Wanna Be” In a world of commercialization and advertisement, college sports usually provide a welcomed oasis from the furnace of money-hungry advertisers. This, however, may not be true forever. In the past few years, an increase in advertisements and deals between colleges and corporations has become noticeable. In the article “As Bad as They Wanna Be,” the author and speaker Thad Williamson effectively describes his concern for the UNC Tar Heels and the amount of commercialism and advertisement that is appearing around college sports.
Since the inception of high profile intercollegiate athletics, there has been a debate regarding the place of athletics within the structure of higher education. Within the last few decades, this debate has intensified as intercollegiate athletics has transformed into a multi-billion dollar industry that shifted the way athletic departments operate. College athletic departments have been able to generate millions of dollars in revenue through corporate partnerships, television contracts, alumni and donor support, and ticket sales (Toma, 2003). Specifically, this athletic revenue is primarily generated by football and basketball programs. College athletics has entered the “show business phase as football and basketball have evolved into commercial entertainment products (Duderstadt, p.69).” As the commercialization of collegiate athletics continue grow, the concept of student-athlete amateurism has become increasingly strained as there has been a push for providing student-athletes, specifically in football and basketball, additional compensation for their play.
The Fifa article is relevant to the sponsorships segment of the learning strand because it talks about how upset sponsors are about the recent Fifa scandal. Since there was allegedly cheating through bribery that occurred, an ethical dilemma exists because companies are not interested in funding for the Fifa and receiving advertisements in return. Since this isn’t the first time that there has been a Fifa scandal, it may be the tipping point where Fifa loses all its sponsors and calls for the end of the long
Advertising on its own Is a conflicting topic when it comes to ethics as it borders between autonomy and manipulation, it is expected to get more conflicting opinions when it involves children. In 1999 Meadowvale Secondary School in Mississauga, Ontario, had met with some sponsors who wanted to pilot a program called the Youth News Network (YNN), It would involve the sponsors providing the necessary viewing materials for the students in return the student would be required to watch a daily newscast concerning youths which will be about 10-12 minutes long on a daily and would contain advertisements. The deal brought about some questions, was it ethically alright for the school to accept knowing that there were advertisements? This ethical concern
For my fifteenth and final blog I chose to write about the book We Are All Made of Molecules by Susin Nielsen. The book takes place in present day Vancouver, Canada. The book is told from the perspectives of Stewart, a academically gifted boy whose mother recently died, and Ashley, the most popular girl at school whose parents got divorced. When their parents decided to move in together, Stewart is thrilled, but Ashley has a different opinion. Ashley fantasizes everyday about her perfect life. Her parents would still be together and she wouldn't have to deal with her nerdy step-brother. On the other hand, Stewart had always dreamed of having a sister, but Ashley is not what he imagined. At first ignored him and made fun of his interests.
What is one goal for high schools to accomplish besides their athletic programs winning state? The goal is sponsorships whether if it’s from shoes companies to sports drinks. What sponsorships do for their school of choosing is they give thousands to even millions of dollars for the school to be fully equipped with the company’s gear. Specifically for the athletic department. That entitles the school to get brand new equipment whenever they like and can supply athletes with the newest gear from that sponsor, but there have been some issues with these sponsorships. So the big question is should Shoe companies continue to give free gear to high school? Between families and schools being upset that their school was not chosen for sponsorship,
However, the body has commercialized student athletics. The regional organization runs elaborate games televised on national televisions with myriad sponsors thereby securing enormous amounts in sponsorship deals, “The NCAA currently produces nearly $11 Billion in annual revenue from college sports” (Grenardo, 2017). Managers of the NCAA earn attractive salaries and budget for the money it collects annually. Sadly, some of the games require the student-athletes to miss classes and endure numerous challenges inconveniences in travels just to generate revenues for the organization. As such, the NCAA should provide adequate remuneration for the student-athletes as a key way of reimbursing the students for the inconveniences and challenges they endure.
Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.
The corporate school reform which has originated through political movement mainly has methods in which are taken from the political approaches. The fact that most of the school board members consists of those who professions in business instead of education is not favorable. The Failure of Corporate School Reform on page one states that the corporate school reformers try to “imagine public schools as private businesses, districts as markets, students as consumers, and knowledge as product.” If I am able to purchase my knowledge, that will be great. Yet, I am not able to do that, and I feel like the reformers are only looking at me as one of the pawns on the chessboard; the reformers are only thinking of us as money.
For-profit schools are practically scamming the federal government by manipulating their statistics. Title IV loan eligibility is revoked when schools possess over 90% of their income from the government. “Isn't it amazing that Apollo's percentage of revenue from Title IV is 89% and not over 90%? How lucky can they be? (Eisman 3 & 4) Lawsuits and investigators believe these institutions control their statistics to avoid violating the 90/10 regulations. Along with exploiting statistics, for-profit education uses strenuous marketing techniques that target low-income students.
At the point when the theme of paying school competitors comes up, there are two lines of
Chinua Achebe’s novel Things Fall Apart achieves the postcolonial purpose of humanizing the victims of colonization from history’s dominating cultures because it shows the colonized as dignified and respectable. This is because of the way Achebe shows the colonized people before the colonizers came and laid waste to their entire culture; he lets the reader understand more about the victim and therefore evokes a stronger feeling of sadness when the missionaries ruin their way of life. By letting the reader see the Ibo people pre-colonization, Achebe is humanizing them and causing the reader to care more about the events that befall them. Achebe causes the reader to feel empathy through his chapters of the Ibo people before the missionaries arrived.