2016 2017 Content Marketing Predictions

The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing

As I mentioned before we are in social media and technology market business. As experienced company we have already 30% of global market share (Soulati Media, 2012). Our three main segments are professional sportsmen, amateurs, family home videos and the new segment sport fans that will stream online (Appendix 1). For all our segments, trends will play a big role. We

Video sharing sites like YouTube and social media sites like Facebook have completely changed the way we communicate. When we add live video streaming into the mix it's easy to see how this once laughable prophecy is nothing to scoff at any more.

"Video gives us the opportunity to wow our customers and this in turn delivers results,” says Matt Lawson, Head of Conversion at ao.com.

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy.

Marketing managers are often sought out to help improve the market share for a business (“Marketing Manager Career Outlook and Salary,” n.d.). This is why the projections are deemed to be a positive one for those seeking careers in the marketing field. It is predicted that the largest percentage of growth is going to come from Internet marketing. The big one is in social media marketing. Therefore, the prospects are higher for those who have background in digital mediums; such as, search engine

The earned content is the customer becomes the channel to communicate. For example, The users’ propaganda. The company can receive the feedback from the customer and

Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing

The ubiquity of Web 2.0 services has transformed the ways in which we consume content online. With the Web, content producers can reach an audience in numbers inconceivable through conventional channels. Social media has ultimately revolutionised the exchange between producers and consumers, as it is now possible on a global scale. Content on social media sites such as blogs, Facebook, Twitter, YouTube, Instagram and so on are continuously submitted, perused, rated and discussed by the user community.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Marketers are now tasked to build customer-driven content marketing strategies. According to the 2016 CMI Benchmarks survey, only 30% of B2B marketers are confident in their organization 's’ content marketing effectiveness.

Content marketing is 62 percent more affordable than traditional advertising campaigns and it generates nearly three times as many leads, DemandMetric statistics show. At the same time, only 32 percent of marketers report that they have developed an effective content marketing strategy.

Videos can be molded into whatever campaign, experiment or mere important communication’ as you wish. They can work in a variety of different formats, with different styles tones and budgets while still reinstating your business’s consistent approach to bonding with your audience.

Content Marketing is a key tool in most Marketers’ arsenal with 93% stating they use content in lead generation campaigns (contentmarketinginstitute.com). 86% of marketing decision-makers admit that their content is only somewhat effective at creating business value. One reason is most marketers create content without a cohesive strategy. (Forrester)

Marketing is not just about buying, selling, or advertising. It is about exchanging value to meet the needs of stakeholders. Marketing includes product, price, promotion, and place (or the four “P’s” of marketing). The marketing mix includes a variety of tools that a marketer can use to enhance their brand (Solomon, 2015). Broadcast television, print, radio, and outdoor are traditional forms marketing. Banners, microsites, email, and search are considered tradigital marketing. Networks, communities, blogs, and microblogs are the platforms that make up social media marketing (Tuten & Solomon, 2013).