2016 Company Plans : International Expansion

2230 Words9 Pages
2016 COMPANY PLANS: INTERNATIONAL EXPANSION TO FINLAND

Adrianna Ho
TABLE OF CONTENTS

Executive Summary 3

I. Company Profile 4 The Company Background Current situation Future Plans Products and Service The Company’s Potential Characteristics of the Current Canadian Market Major Industry Competitors

II. Host Country Profile 7 Potential Host Country Background Needs and Wants of Consumers in Finland Target Market and Existing Market Conditions Sociocultural Factors Economic Factors Legal Factors Necessary Modifications Existing Competition

III. Distribution and Cost Profile 10 Distribution Plan Mode of Delivery Cost Factors Development Plan

IV. Conclusion 11

EXECUTIVE SUMMARY

Bean There, Drunk That is a popular coffeehouse founded by Adrianna Ho. After obtaining her Bachelor of Commerce Queen’s University, she decided to pursue her entrepreneurial idea created in her Innovation and Entrepreneurship class at Smith’s School of Business. It all started in the summer of 1982 when she finally opened her first coffee house café in Toronto, Ontario. The locals loved it and by 2000, Bean There, Drunk That expanded to other provinces in Canada like Quebec and British Columbia.

In 2008, Bean There, Drunk That initiated their website, www.beantheredrunkthat.com. Two years later, they launched a mobile payments app that can be found on the Apple App Store or Google Play Store. By 2014, all Bean There,
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