2016 Company Plans : International Expansion

Cambridge Behavioral Hospital currently uses a Change Theory. Strategy for most organizations is about change and focus. A firm strategy starts with knowing the external and internal forces that impact the organization’s ability to achieve its most important goals, and then steadily making the necessary changes to direct those forces. “A validation (or invalidation) of the strategic assumptions reinvigorates strategic thinking and provides a basis for investigating whether to change the strategy” (Swayne, Duncan & Ginter, 2008).

The Ugly Mug Coffee Company was founded in 1999 in Memphis, Tennessee by Tim Burleson and Mark Ottinger. The company started out as just a small local college hangout coffee shop that got their name in a unique way. Their local customers donated their old “ugly” coffee cups to Tim and Matt. Hence the name Ugly Mug Coffee (Smith, 2006). For three years Tim and Matt ran a profitable business but they soon realized that the true backbone of the company, the coffee growers were getting the short end of the stick and this just did not sit well with them. So they decided to close the coffee shop and focus on buying beans and roasting them straight from the coffee bean growers.

The organization strategic plan consists of addressing clinical quality, growth, and becoming a larger part of the community, and providing long term value. The annual report states the following strategic goals (Bon Secours, 2012):

At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).

Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of

It plays a great role in changing the psychology of consumers to convince them to switch brands

4. Make necessary assumptions based on your research. Not all data is available. Provide justification for your assumptions. This plan requires quantitative and qualitative thinking, consensus, forecasting, and planning.

Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business

Expansion is a risky step for any business to take. International expansion has potential to be devastating to a company; or, it can lead to success on an even grander scale. By placing Target in Mexico, specifically Mexico City to begin with, opportunities are created for both the company and the country to grow. This expansion makes sense for several key reasons. One reason is that Target has yet to expand out of the United States. After a failed attempt at moving into Canada, the company has not tried international expansion since. Wal-Mex is the only retail store in Mexico that offers similar products for similar prices, which leaves space for a store like Target. Wal-Mart and Target have also been known to do well in the same areas. Target

T2 (Tea Too) is a tea heaven, a tea-lovers’ heaven. It is a premium brand established in 1996 in Australia over 18 years ago and cherished internationally by all tea devotees. It has 60 stores throughout in Australia, New Zealand, the United Kingdom, and America. However, the first retail outlet is located in Brunswick Street, Fitzroy. Maryanne Shearer is the creative director of T2 - Australia’s leading tea retailer, with largest range of tea and tea wares in Australia. It offers the country’s largest range of premium, fragrant tea and tea wares from all around the globe. Tea devotees can spend hours at their taster table, trying all the different types of hot and cold teas they have come up with. It’s

Budgens Stores Ltd. is a large scale chain of food stores in the United Kingdom. It is the subsidiary of Musgrave Retail Partners GB a successful retail corporation in the UK. Budgens Stores Ltd. (branded as Budgens) was founded in 1872 by John Budgen as a small food and grocery store in Maidenhead, Berkshire. He converted his business into a private limited company in 1962. At present, Budgens Stores operates with more than 180 stores in West UK, South UK, and Wales. It is headquartered in Harefield, Greater London, England. Since its foundation, the owners have changed its name several times: e.g. 'Budgens Express', 'B2', 'Budgens fascia', etc. However, these names did not contribute towards its success or build its brand image effectively. Therefore, the name was changed back to Budgens Stores Ltd. The company was acquired by Musgrave Group in 2002 which operates Budgens Stores through self-ownership as well as through franchising agreements with well-off private investors from the local market (Budgens, 2013).

International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.

There are always business risk when it comes to expanding a company, especially from an international standpoint. There are many strategic risk that needs to be evaluated in order to expand the company successfully. Examining the possible risk of foreign currency exposure, basic functions of international banking/financial market, support of long term financing of operations, and assessment of opportunities that can be implemented within the company. There are risk on three dimensions of international finance, economic trends of the country, impact of globalization and monetary system. All of these situations will be discussed in this paper.

Diversification is a method of investing that been shown to increase portfolio return while reducing portfolio risk as measured by standard deviation. This method specifically increases the efficient frontier for investors. The challenge to an investing firm is an appetite by its customers for an ever increasing efficient frontier. One area to explore to obtain this increase is through further diversifying through international diversification.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.