2020ave Online Clothing Boutique

“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”

Over the past few years, we have expanded throughout the eastern area providing clients with high-end clothing for the junior market. However, the company would like to shift to lower price points for a more diverse audience. Maribelle & Ainsley has designed a more affordable collection for Target, coming April 2019. The company has decided to partner with Target, because it carries such a strong consumer following. Also, consumers are wanting to shop at a superstore, where everything is conveniently available causing them to spend more than they had planned. (Leinbach, 2014) We believe that consumers who are wanting Maribelle & Ainsley clothing, but are unable to afford it can have the opportunity to have a taste of our collections before becoming loyal to our brand. With that being said, the collection will arrive right before Easter weekend to provide Spring clothing to our target market wanting a

One of the strengths of Forever 21 is that they have many trendy clothes for less. While their materials may not be of designer quality, the trends that come from Forever 21 keep their customers trendy. They offer a variety of chic and affordable apparel and accessories for teens, young women and men. Forever 21 keeps up with the latest fashion trends with a wide selection of clothing that their customers love. They have expanded on their different selections of clothing and trends from Heritage 1981 to Love 21 to Faith 21. Forever 21 uses a fast fashion model to get new trends to their stores as quickly as they can because with different trends coming out every season, their customers expect them to have the latest clothing in store and ready

First Forever 21 is known for their trendy chic clothing for teens, but now they have added men, girls, and a plus size collection. This strategy is helping with expansion since plus size attire is limited for many teenagers as well as women and they are giving men the option to shop trendy attire for less as well. Operating more than 650 stores in 45 countries, they are ensuring loyal, new and every now and then customers

The experience shopping at Forever21 is completely different than it was 30 years ago. In the beginning, Forever21’s original target market was teenager girls and now everyone can shop there. It is starting to become a more diverse clothing department. After 30 years of business, Forever21 has added more brand extensions like Plus Size, Beauty, Imitates, Fitness, Men’s, and Girls’ (About Us). They have positioned themselves on different platforms for different demographics.

“The social media platform drives 10 per cent of all traffic to the Lorna Jane website and that traffic accounts for revenue equivalent of that from two physical stores.”

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

In today’s business world, more than 90% of businesses engage in social marketing. Social media ‘…when it is done right, can lead to more customers, more traffic and more conversion (DeMers, 2014).’ Big Data can be used to extract customers’ information that can shed light on patterns and behavior. This information can lead to product

Kathmandu sells a range of different types of clothing and equipment for travel and outdoor activities as shown in image A below. Their products are known for being good quality, middle to high price products that last a long time.

Welcome to Fashion Forward Inc., the premier online fashion warehouse! We are pleased to have you as a new team member and strive to provide our employees a safe and productive work atmosphere. You have been selected from a large pool of applicants because we believe you have what it takes to enhance our team; not only with your skills and training, but with your attitude and personality as well. While Fashion Forward Inc.’s success depends on high quality products, it relies more so on excellent customer service. Because of this, we take the happiness and wellbeing of each and every associate seriously and take great pride in employee satisfaction. We believe happy employees make for a happy store!

The benefit of social media is that H&M can get out its message and promote its brand by content marketing, while at the same time it can gather, store and interpret huge amounts of data. ‘’Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.’’ (Content Marketing Institute,

Peg and Kris, LLC is a new online clothing company that got its start in June of 2016 (Peg and Kris, LLC, 2016). It all began when two former employees acquired Kayce Hughes, LLC, a seventeen-year-old company and lifestyle brand (Peg and Kris, LLC, 2016). Kayce Hughes, the brand, was centered around custom-designed clothing for women and children (Hughes, 2016). The brand focused on classic, vintage-inspired designs with unique details that were typically made from cotton. At its peak in 2014, Kayce Hughes, LLC owned and operated three retail stores in Chattanooga, Tennessee; Nashville, Tennessee; and Atlanta, Georgia. The company also conducted a substantial amount of business online and through national trunk shows. In addition, Kayce Hughes, LLC sold its children’s line at wholesale prices to specialty boutiques (Hughes, 2016).

If the competition runs a 50% off sale on red sweaters, it would be cheesy to do the same. But if you notice people are more responsive to their brand on Instagram try marketing on Instagram.